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In the bike industry, the black t-shirt is something of a staple. Ours is butter-soft, combed cotton, made in the USA like your favorite bike. The style is understated with Seven logo front that matches our downtube decals, and small rear logo. This shirt has become the uniform of choice for Seven's busy bike builders and statement of support for Seven...
Helmet hair is a serious issue, and off-bike style counts. You have to look fast to go fast, right? Our solution: a stout 100% cotton, canvas cap in classic Seven style, with black-on-black logo, side vents and adjustable rear. This one looks good at the coffee shop, on fishing trips, at the grocery store, or even at a (pro mountain biker's) wedding.