{"id":1108,"date":"2012-01-13T18:20:48","date_gmt":"2012-01-13T23:20:48","guid":{"rendered":"http:\/\/www.sevencycles.com\/blog\/?p=1108"},"modified":"2023-12-20T17:16:55","modified_gmt":"2023-12-20T22:16:55","slug":"1108","status":"publish","type":"post","link":"https:\/\/sevencycles.com\/7\/1108\/","title":{"rendered":"The Seven Cycles Showroom"},"content":{"rendered":"

\"sunny<\/a><\/p>\n

Our showroom, such as it is, is a beautiful space, with vaulted ceilings and a generous supply of natural light. In the morning, the sun slants in through the blinds and bathes the few bikes that live there in a warm glow.<\/p>\n

Invariably, we display our project bikes there. The Berlin Bike is often in residence. The Bicycling Magazine bike has been a frequent occupant. But, also invariably, those bikes want to go out to bike shops for display or for special events.<\/p>\n

\"In<\/a><\/p>\n

Today, just today, the bikes in the showroom consist of: Rex, the very first Seven, the primogenitor, the bike that spawned all others; Rob’s belt drive Cafe Racer with custom Tiberius handlebar and S&S frame couplers; Karl’s Elium SL, all carbon lightness in a pure-speed build.<\/p>\n

We should make clear that employee bikes end up in the showroom quite a bit. Back at home, garages and storage rooms struggle to accommodate all of our cycling predilections. It ends up being a symbiotic arrangement. The showroom gets beautiful bikes to display. And our loyal Seven staff get more space for even more bikes.<\/p>\n

There are a few frames hung in one corner, examples of our best custom paint work, and a pair of Elium SLXs with internally routed Di2 builds. They’re on their way out, demo bikes for shops who want the very latest in their own showrooms.<\/p>\n

We joke a lot about the showroom. What do you call a bike company with no bikes? More than once, a passing tour has offered to buy an employee’s bike right off the display rack. It’s good to make a product you can’t keep in stock. It’s the problem you want to have.<\/p>\n","protected":false},"excerpt":{"rendered":"

Our showroom, such as it is, is a beautiful space, with vaulted ceilings and a generous supply of natural light. In the morning, the sun slants in through the blinds and bathes the few bikes that live there in a warm glow. Invariably, we display our project bikes there. The Berlin Bike is often in … Continue reading “The Seven Cycles Showroom”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[6,35],"class_list":["post-1108","post","type-post","status-publish","format-standard","hentry","category-articles","tag-seven-customers","tag-seven-visitors"],"_links":{"self":[{"href":"https:\/\/sevencycles.com\/7\/wp-json\/wp\/v2\/posts\/1108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sevencycles.com\/7\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sevencycles.com\/7\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sevencycles.com\/7\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sevencycles.com\/7\/wp-json\/wp\/v2\/comments?post=1108"}],"version-history":[{"count":6,"href":"https:\/\/sevencycles.com\/7\/wp-json\/wp\/v2\/posts\/1108\/revisions"}],"predecessor-version":[{"id":16619,"href":"https:\/\/sevencycles.com\/7\/wp-json\/wp\/v2\/posts\/1108\/revisions\/16619"}],"wp:attachment":[{"href":"https:\/\/sevencycles.com\/7\/wp-json\/wp\/v2\/media?parent=1108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sevencycles.com\/7\/wp-json\/wp\/v2\/categories?post=1108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sevencycles.com\/7\/wp-json\/wp\/v2\/tags?post=1108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}