{"id":6276,"date":"2017-02-10T12:17:00","date_gmt":"2017-02-10T17:17:00","guid":{"rendered":"http:\/\/www.sevencycles.com\/blog\/?p=6276"},"modified":"2025-11-07T10:18:24","modified_gmt":"2025-11-07T15:18:24","slug":"river-city-bicycles-and-the-spirit-of-77","status":"publish","type":"post","link":"https:\/\/sevencycles.com\/7\/river-city-bicycles-and-the-spirit-of-77\/","title":{"rendered":"River City Bicycles and the Spirit of &#8217;77"},"content":{"rendered":"<p><a href=\"http:\/\/rivercitybicycles.com\/\">River City Bicycles<\/a> owner Dave Guettler is something of a spiritual leader in our industry. He has managed, over a couple of decades, to show the way forward, to inspire people with his passion for cycling, AND to build the best shop in Portland, OR.<\/p>\n<p>Dave is also a basketball fan, and when RCB invited us to build a pro-baller size bike for them as an homage to the Blazers&#8217; 1977 championship team, we felt honored and excited.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6279 alignnone\" src=\"https:\/\/sevencycles.com\/7\/wp-content\/uploads\/2017\/02\/River_City_Bicycles_Seven_77_Bar-1.jpg\" alt=\"Seven Axiom SL, custom built for a rider of enormous stature, with black white and orange striped graphics\" width=\"786\" height=\"550\" srcset=\"https:\/\/sevencycles.com\/7\/wp-content\/uploads\/2017\/02\/River_City_Bicycles_Seven_77_Bar-1.jpg 786w, https:\/\/sevencycles.com\/7\/wp-content\/uploads\/2017\/02\/River_City_Bicycles_Seven_77_Bar-1-400x280.jpg 400w, https:\/\/sevencycles.com\/7\/wp-content\/uploads\/2017\/02\/River_City_Bicycles_Seven_77_Bar-1-300x210.jpg 300w, https:\/\/sevencycles.com\/7\/wp-content\/uploads\/2017\/02\/River_City_Bicycles_Seven_77_Bar-1-768x537.jpg 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/p>\n<p>Of course, no one does it like RCB, so they took our <a href=\"https:\/\/sevencycles.com\/bikes\/evergreen-s.php\">Evergreen S<\/a> frame and finished it with basketball leather bar tape.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6277 alignnone\" src=\"https:\/\/sevencycles.com\/7\/wp-content\/uploads\/2017\/02\/River_City_Bicycles_Seven_77_Bar_2.jpg\" alt=\"A closeup of grippy bar tape of an orange-brown color\" width=\"310\" height=\"174\" srcset=\"https:\/\/sevencycles.com\/7\/wp-content\/uploads\/2017\/02\/River_City_Bicycles_Seven_77_Bar_2.jpg 1280w, https:\/\/sevencycles.com\/7\/wp-content\/uploads\/2017\/02\/River_City_Bicycles_Seven_77_Bar_2-400x225.jpg 400w, https:\/\/sevencycles.com\/7\/wp-content\/uploads\/2017\/02\/River_City_Bicycles_Seven_77_Bar_2-300x169.jpg 300w, https:\/\/sevencycles.com\/7\/wp-content\/uploads\/2017\/02\/River_City_Bicycles_Seven_77_Bar_2-768x431.jpg 768w, https:\/\/sevencycles.com\/7\/wp-content\/uploads\/2017\/02\/River_City_Bicycles_Seven_77_Bar_2-1024x575.jpg 1024w, https:\/\/sevencycles.com\/7\/wp-content\/uploads\/2017\/02\/River_City_Bicycles_Seven_77_Bar_2-1200x674.jpg 1200w\" sizes=\"auto, (max-width: 310px) 85vw, 310px\" \/><\/p>\n<p>Check out this cool video they made about the inspiration and final build:<br \/>\n<a href=\"https:\/\/youtu.be\/NQd0MmERgi4\">Pro Build Collection &#8211;\u00a0\u201977 Seven<\/a><\/p>\n<p>From the shop:<\/p>\n<p><em>This is the first in our Pro Build Collection film series and it&#8217;s an all-star. We build lots and lots of incredible custom bikes at River City Bicycles because, let&#8217;s face it, we love bicycles. You know what else we love &#8211; basketball! Dave Guettler, River City Bicycles founder and owner, is a fan, Trailblazer season ticket holder, and has seen many Blazers come through the store as customers. Dave wanted a bicycle in store for \u00a0the next Trailblazer, or any customer that tall, and the result is a titanium road bike built to commemorate the 1977 NBA Championship won by the Portland Trailblazers.<\/em><\/p>\n<p><em> Seven Cycles perfectly executed a clean, stylish frame build and our service department spec&#8217;d it with top-tier components from Shimano, Enve Composites, and Portland&#8217;s own Chris King Precision Components. For the finishing touch we turned to <a href=\"https:\/\/walnutstudiolo.com\/\">Walnut Bespoke Leather Designs<\/a>\u00a0from Nehalem, Oregon who created basketball leather bar tape, tool roll strap, and pant cuff bands.<a href=\"https:\/\/en.wikipedia.org\/wiki\/Nicknames_of_Portland,_Oregon\"> Let\u2019s go\u00a0<\/a><a href=\"https:\/\/en.wikipedia.org\/wiki\/Nicknames_of_Portland,_Oregon\">Rip City!<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>River City Bicycles owner Dave Guettler is something of a spiritual leader in our industry. He has managed, over a couple of decades, to show the way forward, to inspire people with his passion for cycling, AND to build the best shop in Portland, OR. Dave is also a basketball fan, and when RCB invited &hellip; <a href=\"https:\/\/sevencycles.com\/7\/river-city-bicycles-and-the-spirit-of-77\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;River City Bicycles and the Spirit of &#8217;77&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[44,41,867,38,866,253,22,1185],"class_list":["post-6276","post","type-post","status-publish","format-standard","hentry","category-articles","tag-bike-build","tag-friends-of-seven","tag-portland-trailblazers","tag-project-bike","tag-rip-city","tag-river-city-bicycles","tag-seven-retailers","tag-uncategorized"],"_links":{"self":[{"href":"https:\/\/sevencycles.com\/7\/wp-json\/wp\/v2\/posts\/6276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sevencycles.com\/7\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sevencycles.com\/7\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sevencycles.com\/7\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sevencycles.com\/7\/wp-json\/wp\/v2\/comments?post=6276"}],"version-history":[{"count":5,"href":"https:\/\/sevencycles.com\/7\/wp-json\/wp\/v2\/posts\/6276\/revisions"}],"predecessor-version":[{"id":12012,"href":"https:\/\/sevencycles.com\/7\/wp-json\/wp\/v2\/posts\/6276\/revisions\/12012"}],"wp:attachment":[{"href":"https:\/\/sevencycles.com\/7\/wp-json\/wp\/v2\/media?parent=6276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sevencycles.com\/7\/wp-json\/wp\/v2\/categories?post=6276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sevencycles.com\/7\/wp-json\/wp\/v2\/tags?post=6276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}