U.S. Built Custom Bicycles in Titanium and Titanium-Carbon Mix
"Behind all this work is an uncompromising commitment to excellence framed by an obsession to detail." –Road Magazine
This year we have taken a fairly radical departure from the brochure strategy of past years. Instead of taking pictures of all the different bikes we build and trying to write something brief but captivating about each one, we decided to step back and document how and why we do the things we do. Rather than showcasing the end of our work, the bikes themselves, we thought to highlight the beginnings of our work, the methods, reasons and inspirations behind every Seven. What we used to do in 30 pages, we have expanded to 60 pages this time out. It is substantial.
The Seven Cycles 2013 brochure is truly a group effort. This could not have happened without the kindness and expertise of our friends and supporters.
To request a 2013 brochure, email us at sales@sevencycles.com
Kirk handles almost all of Seven's photography, print, web, clothing and whatever artsy things that comes his way. When not working at Seven, he makes robot sculptures from re-purposed metal under the name Skunkadelia.
John Lewis is an Account Executive at Seven, which means he spends his whole day trying to shorten the distance between customers and the best bike they'll ever own. Along with working at Seven, John also writes for Red Kite Prayer blog.
Jennifer is responsible for supply chain management, among other things, and considers the role "the best seat in the house".
Karl Borne is Seven's Service Manager. He believes his super power, perfecting situational comic brilliance, is the anchor of the Seven office. We're not so sure.
Forever a friend to Seven, Chantal and husband Edward own and operate Fini Concierge service.
Jack of trades, master of none, in her spare time Lily rides, pretends to race, and plays in a couple of punk bands.
p. 2, 4, 28, 34, 48
p. 6
Patrick Brady runs the popular Red Kite Prayer blog and is Editor-at-Large for Peloton magazine. He is the author of
Forever a friend to Seven, Chantal and husband Edward own and operate Fini Concierge service.
p. 8
Matt Roy is an elite ultra-endurance cyclist and has been a top tier professional bicycle mechanic for over 15 years. He is half of the MMRacing team with his wife Mo Bruno Roy. He is currently pursuing a doctoral degree in immunology through the Harvard Medical School.
p. 10
Sandy Whittlesey is the route designer behind classic off-road events like the Deerfield Dirt Road Randonnee and the Green Mountain Double Century.
p. 12-13
As we went to press, Pamela and John were busy testing Sevens in the Cévennes region of France.
p. 14
Patria Lanfranchi is the co-owner and curator of the Ride Studio Cafe in Lexington, MA.
p. 16, 38
Neil Doshi is Seven&srquo;s senior Performance Fit Designer. He surfs, skateboards, and he owns more bikes than most of us own socks.
p. 18
Mo Bruno Roy was overall winner of USA Cycling National Cyclocross Calendar for 2009, Bronze Medalist in the 2005 Elite Cyclocross National Championships, three-time Masters 30-34 Cyclocross National Champion and two-time US World Championships team member. She is half of the MMRacing team, along with her husband Matt Roy.
p. 20
Joe Wignall is Seven's Senior Account Executive. He is a father of two and can play most of the Guns n' Roses acoustic album if you ask him to. But don't.
p. 22
Mike Broderick has been racing mountain bikes on the World Cup circuit for the last decade and a half. He and Olympian Mary McConneloug have become legends in the race community for their green lifestyle and their long-term perseverance.
p. 24
Mitch Trux is an elite cyclocross racer and a successful independent marketing consultant in the bike industry. He and his wife live in San Francisco.
p. 26
Dan Vaillancourt is one of Seven's Performance Designers and fitters. He raced professionally for Colavita-Sutter Home and Toshiba-Herbalife. Do not try to ride Dan's wheel.
p. 30
p. 32, 41, 50
p. 36
Zac Daab is the founder and co-owner of Cascade Bicycle Studio in Seattle's Fremont neighborhood. He is a legend in the Washington cyclocross community.
p. 42
Mister Bryan Hollingsworth is Seven&rquo;s lead carbon frame builder. He also builds lugged steel bikes for his own Royal H brand.
p. 44, 54
Matt O'Keefe has been our Production Manager since Seven's beginning. An avid photographer, Matt also enjoys bicycle and motorcycle touring.
p. 47
Tim Delaney is a perfectionist and Seven's senior welder.�He is also an expert in late 20th century television shows and collectibles.
p. 52
Staci Sommers is one of Seven's custom painters and she has always known she has wanted to work with her hands. The dirtier her hands are, the better her day has been. She loves all things relevant to seasonal New England. A few of her favorite things are pumpkins, cupcakes, whales, Sundays, and sweatshirts.
p. 56
Constance Winters is a hopeless bicycle obsessionist. She writes about this, along with musings regarding beautiful, functional, and comfortable bicycles on her blog: Lovely Bicycle.
Cover, inside cover, p. 4, 5, 32, 33, 34, 35, 36, 37,39, 40, 43, 44, 45, 47, 48, 49, 51, 53, 57, 58, 59, back cover
p. 2
p. 2, 6, 7, 8, 9, 10, 11, 14, 24, 26, 28, 31, inside back cover
Russian-born Natalia Boltukhova moved to Boston in 2006 and has been restlessly honing her photography skills in the vibrantly artistic and picturesque North East since then. Natalia's work has been published in local and national magazines and online publications, including Stuff Magazine, Peloton Magazine, Momentum Magazine (cover), Cyclocross Magazine, Triathlete, and others. Natalia's photo work has also been displayed at a number of local restaurants, cafes, and coffee shops. Check out her websites for more of her beautiful work: Tiny Russian Studio and Pedal Power Photography.
p. 12
Jason Races for the Seven Cycles grass roots team.
p. 16,17
Joseph Battaglia resides in Fort Lee, NJ and took this wonderful shot of a Seven TT bike in action.
p. 19
Kristof is a wonderful video-director and photographer. He has worked for Belgian national TV-networks making video-portraits and documentaries since 1991. As an editorial photographer he does corporate advertising but has a soft spot for cycling and portraits.
p. 20,21, inside back cover
Dave Chiu takes the exact same care while photographing a bike race as he does while photographing a wedding. His eye captures not only the action in front of the lens, but the spirit of the rider and of cycling culture.
p. 22,23
Gary Perkin who resides in Cape Town, South Africa specializes in professional mountain bike sports photography. His blog, Flipper documents his travels and the beautiful scenery he captures along the way.
