Mainly, this 7 is a means of promoting what we do. This probably goes without saying, but it’s good to own that also, because the Seven Cycles project isn’t only about promoting Seven Cycles. It’s about promoting cycling in general, about celebrating the bicycle.
So we wanted to take a moment to appreciate the bicycle, every bicycle, without referring to any of the specific bikes we make or the wonderful people who ride them.
The bicycle gives us freedom, fitness, adventure, transportation, a means of connecting to the world around us, to our friends and families. Its simplicity means it is accessible to almost anyone, anywhere, an elegant machine that amplifies effort, producing the most amazing results.
For us, it has provided a living for nearly two decades, not only in terms of income, but also in bringing us together for a common purpose. It has drawn us closer to the greater cycling community, helped us explore our creativity, given us a focus for our craft.
Bicycles are good, and it helps not to get so caught up in what we do that we lose sight of that.