For all our love of the bicycle, it is but a tool. We’ve heard from cycling advocates, green activists, and city planners how the lowly bicycle is the most efficient method of multiplying energy, of moving through the world that humanity has yet devised. We may nod, but in our bones we know that misses the point. We love the bicycle not because it is efficient but because it makes us efficient. We see the world; we flow through it like water down a river and we move, yes, we move like birds happily tethered to the earth, as if being still is a theft of freedom.
Category: Articles
Watertown Morning Ride
Seven’s hometown is Watertown. It’s well-named because we’re nestled against the infamous Charles River in Massachusetts.
We have some beautiful views along the shaded river.
It’s good to be home.
Riding with Seven
Some of our crew got together this morning to ride before work. It was a perfect morning and the best way to start a day of framebuilding. It’s always good to remember why we build bikes — to be ridden.
Maybe we’re working on your bike today.
ROX
We are going to have a new race bike to show soon. We’ve been working on it under cover darkness, all sworn to secrecy, each of us contributing what we can to make it something special.
We anticipate it being polarizing, some people getting one look and hating it, others loving it. We’re ok with that.
One of the great joys of doing what we do is pushing boundaries and making something new.
Before We Were Us, But Were Already Starting to Be Us
Our own Rob Vandermark posted this photo the other day, which reminded all of us whipper-snappers here at Seven just how deep our roots go in this wild and crazy bike business.
Continue reading “Before We Were Us, But Were Already Starting to Be Us”