Production – Page 2 – Seven Cycles

Myth vs. Material

At Seven, we adhere tightly to the philosophy that form follows function. That’s why when designing a bike, we start with its mission and work back to the frame material selection.

We believe there are no bad materials, just bad applications.

We recommend the same approach when choosing your bike. Instead of first deciding upon a frame material, consider, “What do I want from my bike? How do I ride?” Crit racing, charity rides, touring, fast club rides, randos, solo rides, mixed surface explorations, all of the above? The answer can help lead you to the right material—and it may surprise you.

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The Bikes We Build

When people find out we build custom bikes, they ask, in the grocery store, at the school drop off, at the donut shop, “What kinds of bikes do you build?” And we pause, as you do when the answer is much larger than the question, and then we say, “Well, all kinds, road, mountain, commuter, cyclocross, whatever people want.”

Except that’s not the half of it.

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Something in the Soil, Something in the Water

Seven Cycles sits in a squat, red brick building in Watertown, MA, six miles from downtown Boston and a stone’s throw from the Charles River, which ribbons through the city and out into the western suburbs. Just up stream from us is the Charles River Museum of Industry and Innovation, and not even a mile further on is the former site of the Waltham Manufacturing Company.

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