
Drifting across the kitchen table the sweet smell of chemicals tickled my nostrils, it was intoxicating and put me immediately at ease. I melted into the world before me; rich glossy colors swirled about, exquisite materials caressed my skin, luxurious accoutrements were at my beck and call. I floated higher and higher, looking down I saw myself basking in euphoria; feet up, lounging, laughing, warm, comfortable. So immensely comfortable.
That 1984 Dodge Caravan brochure opened my eyes to a beautiful new world. Not just a world of seven passenger seating, sliding doors, dome lights, and interior storage compartments but also graphic design, copy, brand image and identity, and marketing in general. By blending the right colors, pictures, and words, Dodge had put me in the middle row of seats without ever having seen the minivan in person. My dad also succumbed, and we were the first on the block to put a minivan in the garage. Beige, four on the floor, crank windows, and not a single head rest to be found, yep, we were living the good life. Continue reading “Seven Cycles Brochure Caravan”