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Current Lead Times: Simple-Custom Framesets: 1 week. Full Custom Bikes: 7 weeks.

U.S. Built Custom Bicycles in Titanium and Titanium-Carbon Mix

Going Far

Last week we talked about Going Up, the process of designing a climbing bike. This week we look at what goes into a long distance bike, which might be a century bike, a touring bike or might be a full-blown randonneuring machine. We build these on our Axiom platform or our Expat platform typically, but as with everything we do, it’s custom, so the features are more important than the model name.

Four Season Expat SL

These sorts of bikes usually have comfort as their primary design goal. Performance remains important, so drivetrain stiffness is still desirable, but one of the keys to performing over long distances and after many, many hours in the saddle is comfort.

Comfort in this regard isn’t just about how the rider feels in the moment, but how fresh he or she can remain. Muscles that have not been pummeled by an overly stiff frame for eight hours are better able to sustain effort in the 9th and 10th hours of pedaling. There is the next day to consider as well. On multi-day tours, the need to wake up in the morning rested and recovered can be the difference between fun and misery.

Randonnee Gathering on at night

Titanium is a particularly good material for long distance bikes, and our ability to refine this tubing for the individual rider means we can keep those riders fresh and comfortable according to their own preferences. The tube butting process consists of removing material along the length of the tube to make it strategically compliant. The more aggressively the tubes are butted, the more compliant the frame becomes, the better it soaks up chatter and impacts from the road. Steel also shares these properties, just at a slightly greater weight.

As with the climbing bike we discussed last week, there are a number of factors to balance, comfort and performance being the most obvious. Stability and handling are also critical to a good long distance bike, a more relaxed geometry, a longer wheelbase. You want to be able to ride hands free to rest hands and shoulders. You want good handling at low speed, even carrying a load, which brings us to features and options.

Touring bikes used to have cantilever brakes as a default, because they let you run a wider tire with a fender, but the advent of better medium reach fork/brake combinations and disc brakes have radically improved braking performance and given riders more options for bike set up. The touring triple has given way to the compact double crank, with wide range cassette to achieve the same gearing ratios. Rack and fender mounts are very popular on long distance bikes too, as are our custom racks, which can be built to fit the specific bags, panniers and lighting systems you want to run. Dyno hubs and front facing light mounts keep riders going into the night.

It is well-nigh impossible to get a great long-distance bike off the shelf. The unique attributes that keep a rider comfortable over long periods of time with the features and options and component choices that suit them make each of Seven’s “Go Far” bikes special.

Going Up

Karl on a climb with his Seven Axiom SL

Greg LeMond said, “It doesn’t get any easier; You just go faster,” about gaining fitness on the bike, though it’s often construed as a succinct description of becoming a better climber. Up is always up. Our gravity is constant. So the challenges are all with the rider, to get stronger, to ride smarter and, on some level, to choose the right bike.

That’s where we come in.

A good climbing bike combines several basic characteristics, hopefully in perfect balance: lightness, stiffness and perfect fit. Each of these aspects of the bike have been fetishized in the past as stand-alone arbiters of quality, but we know from long experience that there is never one thing that makes a bike great. In good design, a subtle balance of features is key.

Lightness is perhaps the most obviously desirable trait of a climbing bike. The less weight the rider needs to carry up the hill, the easier it is to go fast. We can lighten a bike through tube butting, removing material from the tubeset strategically. We can also add in some carbon fiber, which isn’t necessarily lighter than a butted titanium tube, but can be light while also maintaining stiffness, making it strategically attractive.

That brings us, not coincidentally to stiffness, which is also desirable. Transferring maximum power from the pedals to the rear wheel will get you up faster, or at least more efficiently than losing power through an overcompliant drive train. Here, weight and performance work against each other a little. Stiffening usually adds weight. Again, we have to find a balance point.

Finally, fit. When you are climbing, you need to get oxygen to hard-working muscles. Getting oxygen is directly related to your ability to open your chest, to take in more air, and that is a function of fit. Finding optimal top tube length for comfort and performance is a key part of our process.

What we try to do with every bike is to understand what it wants to do, where it wants to go, and how it needs to feel, and to find the various balance points throughout the design to deliver the best ride for the person who will ride it. Every design goal is achieved through multiple aspects of frame design, and that is why getting a custom bike, rather than something off-the-shelf, is a collaboration between the rider and the builder, purpose built and personalized at a deeper level.

The Big Ideas – The Rider/Retailer/Builder Partnership

Seven trade show booth

The Big Ideas, as a series, is about this whole bike building project we embarked on in 1997 and the foundational ideas that make what we do possible. The first installment was about Single-Piece Flow (SPF). The second installment was about Just-in-Time manufacturing (JIT). Last we explored the 5 Elements of Customization.

We started with an idea, a different kind of bike company, one that offers a product and a service, an experience, and we found a build method that would support it, Single-Piece Flow. Then we backed it up with a manufacturing model that would streamline the process and hold down costs, Just-in-Time manufacturing. Then we created a language that would free rider’s from the constraints of production models, that would allow them to speak the language of custom, the 5 Elements.

Finally, we needed a way to connect all the dots.

Everything we’ve done so far, philosophically, has been about gaining focus on the individual rider, so how do we understand the roads they ride? How do we see and measure them effectively? We always want to be a local builder. The machine shop we get most of our small parts from is local. The builders who work here all live nearby. If we can’t be near all our riders, how do we get closer? How do we localize ourselves?

We needed partners in every cycling community, and the obvious way to get that was to work with bike shops who wanted to collaborate with us and our riders on custom builds. Seven riders are de facto bike designers. We are only building them the bike they tell us they want, and our bike shop partners facilitate the process.

We are the only builder who does direct, systematized interviews with each customer while also working with the shop. Together, the three of us create the custom experience, and THAT is how we get from the idea of fully custom bicycles on a short timeline to delivering fully custom bicycles on a short timeline.

These are our big ideas. They’re simple when you break them down, even though we are still refining them, even after 30,000 bikes have passed through our hands.

The Big Ideas – The 5 Elements of Customization

The Big Ideas, as a series, is about this whole bike building project we embarked on in 1997 and the foundational ideas that make what we do possible. The first installment was about Single-Piece Flow (SPF). The second installment was about Just-in-Time manufacturing (JIT).

This week we explore the 5 Elements of Customization.

It is all well and good to tell someone you can build their ultimate bike, but if they don’t have the vocabulary to tell you what that bike should look like, you’re no closer to that bike existing than you were before you met them. The 5 Elements give riders a useful way to think about customization.

The 5 Elements are the language of Single-Piece Flow on the bike shop floor.

Ryan working in SolidWorks

1) Fit & Geometry – Think of the upper half of the bike, the points where you touch the bike, saddle height, set back, reach, bar height. These are the angles and centimeters that address different riders’ size, proportions, age, style and health (injuries). We address these, at the shop, through a bike fitting, and then follow up with body measurements that allow us to consider that fit in terms of your new frame’s geometry.

2) Handling and Performance – Think of the lower half of the bike. This is where we fine tune for rider weight, comfort, handling and riding conditions. Bottom bracket drop, fork rake, chainstay length, all these things affect how the bike feels. If you tell us you want your bike to be stable or quick handling, we can produce those characteristics through fine tuning of handling and performance features.

titanium lugs and carbon tubes

3) Tubing & Materials – We work in steel, titanium, and Ti/carbon mix. We start from the beginning when designing a bike for you, choosing a material that speaks to the kind of riding you do, then we go further, picking a tube set, in that material(s), that matches your specific preferences for stiffness and/or comfort, then we go further still, refining your rider-specific tube set through tube butting processes to accomplish the most personalized on-bike experience available from any custom builder, anywhere.

4) Options – Brake types, rack and fender mounts, decal colors and placement, paint, cable-routing, couplers, chain or belt drive component optimization, the configurations and permutations are close to infinite. This is how you dial the bike in. This is how you meet ALL your goals for your new bike, without compromise.

paint and decal choices

5)The Future – This is how we make our design as durable as our materials. We plan for the rider’s aspirations. Racing? Touring? Commuting? How does the bike age with the rider’s body? Is it adaptable? How do we keep the bike useful for the rest of the rider’s life?

You don’t have to be a bike designer to collaborate with us on the design of your new bike. You just need to be able to express your preferences in simple terms and let us map them onto the 5 Elements of Customization.

A Holistic Approach

Axiom Steel

Every new bike purchase is, in a very real way, a design challenge, engineering the best possible solution for the type of riding you want to do. How you address that challenge can vary wildly, from choosing an off-the-shelf bike that already does most of what you want it to do, to building a fully custom bike.

When we think of a new bike at Seven, we start our own design process with material choice. What frame material makes the most sense? Steel has a unique ride feel, bright and lively, comfortable. In the hands of a good builder, steel can be light, too. But titanium can be light and just as comfortable. It won’t corrode, will survive better in a crash, can be repaired. In a word, it is durable. And carbon fiber, which is even lighter (in most cases) and stiffer. It dampens vibration well, but is not generally as durable as titanium or steel, nor as naturally comfortable.

Axiom SL

We think it’s important to start at the beginning, with frame material, rather than jump forward to decisions based on component spec or features. The riders we talk with every day know what they want their bike to do. Why not choose the material that does those things best, rather than settling for a bike retro-fitted to do them.

As an example, many carbon fiber road bikes have some sort of impact dampening system built in, something to take the edge off, either an elastomer insert or a suspension pivot. What this suggests is that the base frame material wasn’t the best choice for the purpose, a more compliant material like steel or titanium made more sense.

622 SLX

We also know that it is possible to get benefit from multiple frame materials, which is why we build mixed material bikes like our 622 XX. Here again, we try to take a holistic approach, matching the materials to the purpose from the beginning of the design, instead of engineering ways to overcome a material’s weaknesses. The 622 XX uses frame material to incorporate the stiffness and lightness of carbon fiber with the compliance and structural strength of titanium. It looks pretty good, too.

When you take a holistic approach to bike design, you work forward from the frame material’s capabilities, rather than working backwards from its limitations. This is what we try to do, with every bike.