By Rob Vandermark
Since Seven’s inception, I’ve been fascinated by our position in the bike industry. Fifteen years ago, a template for a medium sized custom bike building company didn’t exist. It is because of this that it’s been instructive to witness how the industry changes, and to see the context in which we fit–and sometimes don’t fit–within those changes. Every once in a while we discover that Seven has come to influence some shift in the very industry we vie to learn from.