There are no bikes, but only riders, more than 30,000 of them. They came to us and told us about their riding, the roads and trails they wanted to ride, and we gave them a way to get there. It’s true that, in some ways, it was the bikes that took them where they wanted to go, but without the riders, there was nothing.
This is an important distinction to make. We have never built a bike with the express purpose of convincing someone to buy it. We have only ever built the bikes that people asked us to build. The rider comes first, always.
We get somewhat regular calls from people who ask something like, “Hi, I wonder if you have a 56cm road bike in stock that I can just buy.” And we say, “Sorry, we don’t actually have any bikes in inventory,” which is true.
There are no bikes until there are riders who want them, and what they want is very specific. We wouldn’t build the same bike for you, because you are different. We have built more than 30,000 bikes, and never two the same in a row. It is a lot more fun to do it this way.