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Current Lead Times: Simple-Custom Framesets: 1 week. Full Custom Bikes: 7 weeks.

U.S. Built Custom Bicycles in Titanium and Titanium-Carbon Mix

This Is Why We Do This

Seven Evergreen S in a field

It was Thursday morning. We’d met at the usual spot and rolled West, crisscrossing some trails, then turned south on the road towards more trails, and eventually to Seven.

Mike said, “This is why we do what we do. This right here.” By this point, we’d been to the coffee shop down the street from the shop and were all riding one-handed up the hill to work. The sun shone. It was cool, and we’d done 15 or 20  miles of road and trail in a lazy, pre-work ramble.

We like what we do all day, building bikes, talking riders through their designs, figuring out component compatibility, researching the new cycling trends, but none of it means much without riding.

Seven Evergreen in front of colorful graffiti

Riding feeds bike-building, and riding the bikes we build tightens the feedback loop, so that we are so closely engaged with what we’re doing that the riding and building seem to be part of the same process. In some ways, they are. But the riding is why we do what we do, the nurturing of that feeling of freedom and adventure, and the hope that we can spread it to as many people as we can.