Where Does Performance Really Come From?

There is this idea that, to perform really well, a bike has to be hyper-stiff, and/or the rider has to get into a maximally aerodynamic position, as if either of these characteristics, alone, yields speed.

In the last few weeks we’ve received dozens of photos of Seven riders taking on challenges like the Trans Am Bike Race, 600k brevets, the Green Mountain Double Century and Dirty Kanza. As a percentage, Seven is disproportionately represented at these events, which is to say, you see a lot more of our bikes at events that require maximum performance from racers and riders. And why is that?

Torsional rigidty, drivetrain stiffness and aerodynamics can all be good things, but in our experience they have to be balanced against fit and comfort. If the rider isn’t comfortable in his or her “aero” position, it won’t be possible to generate big power. If a rider isn’t comfortable on the bike, it will be exponentially more difficult to cover big distance.

When the chips are down and things like fit and comfort come to the fore, a custom Seven shines, because we seek those balances in all our designs. Peak performance, and peak fun, too, don’t come from shorthand answers to design questions. They come from thoughtful design, carefully chosen materials and a rider-specific approach.