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Joe’s Disc CX – Mudhoney SL

This is Joe’s Mudhoney SL, disc CX race bike. Joe didn’t need a new bike to race CX with, but he built one, because he’s restless and he couldn’t get disc brakes out of his head.

While he was at it, he thought he’d move to a tapered fork with a 44mm head tube, and finish it out with custom decals, silver with a red outline.

We can’t vouch for every one of Joe’s design decisions on this bike, it’s his bike and no one else’s. We will say that he’s finishing closer to the podium this year than he was last year. Draw what conclusions you may.

“I really wanted to race with disc brakes this season,” Joe says, “so most of my focus has been on how the braking is different and better from my cantilever brakes. You ride so many dramatically different surfaces during a single race, the way your brakes work, from surface to surface, is a big deal. I noticed with cantis that I got pretty unpredictable results from the road to the grass to the mud. I’d pull the lever and see what happened, and then react to that.”

Obviously, that’s part of the charm of racing cross, or at least it has been. After so much talk last season about the emergence of discs, still only about 10% of racers seem to be running them, versus more traditional cantilever set ups.

Joe says, “The main difference with the discs is that they’re predictable. You grab a fistful of lever, and you stop. If anything, I am finding I can roll faster into turns and technical sections, because I know better what it’s going to take to slow down.”

The counter argument, the reason to stay with cantis, is the weight penalty. Today’s discs with their heavy calipers and rotors can add as much as a pound to your race day rig. Joe still hasn’t decided what he thinks about the added weight.

“I know the bike is heavier,” he says, “but I’m not sure that’s a problem for me in race situations. Maybe, because I can carry more speed into the barriers or the run ups, I’m less aware of carrying more weight on my shoulder or pushing it around the course.”

Whatever the case, we are building a lot more disc CX bikes this season than last. Whether those are race bikes, gravel grinders, or all-weather commuters, it’s a set up that is working for Seven riders all over the world, and we expect to see a lot more, on the road, if not on the race course.

The Weight of Experience

We have every order that’s ever been phoned, faxed or emailed to us here at Seven. When a rider orders a second or third or eighth bike from us, we pull their archived orders and combine them so we can factor everything we know into the new build. Building one bike at a time, this one of the ways experience accrues.

We keep all the orders in manilla folders, one for each bike, in a long line of file cabinets, alphabetized and labeled by year. Each order is mirrored in our database, but we keep the paper because it helps us capture every detail and have hard back up for power outages or digital meltdowns.

There are 30 cabinets spanning our history. Pull the orders out and you’d get a pile 240 feet high. Altogether, they weigh roughly 5,000 lbs (2275kg). More than two tons.

This is the weight of our experience. We don’t know a ton about custom bike building. We know two tons.

Gran Prix of Gloucester CX II – Photos by Matt O’Keefe

Gran Prix of Gloucester CX – Photos by Matt O’Keefe

Seven founder and production manager Matt O’Keefe has a long history behind the camera. Here are some recent black-and-white film shots he took at the Great Brewers Gran Prix of Cyclocross at Stage Fort Park in Gloucester. Stay tuned for the color shots. Find more here.

The “New” Look of Seven: Paint

How do you control the look of your product line when your whole business is predicated on letting riders customize every aspect of the bikes you build for them?

For good and obvious reasons, Seven Cycles has come to be associated with the bare titanium frame aesthetic. In the ‘90s, when we started building custom titanium frames for people, this was very much the current look. And even now, for many people, the classic look of hand-polished Ti is where bike style begins and ends. It has been a good look and a good association for us, even though it belies the depth of customization available from our paint team.

Today, we are painting approximately 30% of our customer frames, with schemes ranging from the standard paneled look to the exotic and unique.

As a custom builder–and painter–it can be very hard to have any control over your frame aesthetic and people’s perception of you. We paint what people ask us to paint. Much of that is influenced by the schemes we display on our website, but our customers’ influence bends and shapes our own ideas, so that the whole thing becomes a big collaboration, a good one.

The challenge is evolving the look of your bikes to make sure you’re always contemporary. To that end, we’ve replaced 10 of our 20 stock colors and have revised the paint gallery on our web site to display some of the more cutting edge work we’ve done over the last year.

The hope is that by giving our customers some new choices and infusing the process with more ideas, we can take the next step in the collaboration and, together, define the new look of Seven Cycles.