
We talk about customization a lot, but the word itself means so many different things to so many different people it becomes sort of meaningless, another bike industry buzz word that flies around but seldom lands. We thought it might be a good idea to explain howWE customize a bike using the Bicycling magazine test bike we built for Joe Lindsey as an example.
The truth is we didn’t want to send Joe an Axiom SL, initially. When he got in touch with us we were just putting the finishing touches on the 622 SLX, and the opportunity to put our newest creation into a big magazine was exciting.
But Joe didn’t want a purpose-built speed demon. He was more interested in versatility and timelessness, so we arrived, together,at the Axiom SL. It’s light, but not the lightest. It can race, or it can tour. And it showcases our double-butting process, one of the ways we tune ride characteristics to the rider.
Joe filled out our Custom Kit, a small pamphlet we developed to capture all the ideas a rider has about his or her new bike, and also to learn some things the rider might not mention otherwise. It starts with personal information, name, age, and weight, but also occupation and geographic location. We ask about what people do, so that we can get a sense for their everyday ergonomics. Do they sit at a desk all day or are they more active? Clues like this tell us a lot about how a rider will approach their new bike. Where they live gives us some idea about the roads they’ll ride, the hills or the flats, the quality of the surfaces.
Continue reading “Axiom SL: Bicycling Magazine Dream Bike, Part Two”