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U.S. Built Custom Bicycles in Titanium and Titanium-Carbon Mix

Author: Seven

Seven Retailers Named to Complex.com’s Top Ten

We were thrilled, but not surprised, to see three of our retailers named to the “Top Ten Best Bike Shops in America,†by Complex website.

Interior
Cascade Bicycle Studio

Cascade Bicycle Studio in Seattle was lauded for its ability to custom build a bicycle for any customer. CBS aims to create a rider-centric atmosphere, as evidenced by their dedication to working with each cyclist on a one-on-one, appointment-only basis. This level of customer service creates a shop that the Seattle cycling community has come to trust as one of the most reliable and highest quality bike studios in the city.

Boulder Cyclesport crew

Boulder Cycle Sport in Boulder, Colorado had a podium finish!Complex.com gave BCS high marks for its “dedication to finding the perfect ‘body-to-bike’ connection†and excellent repair service that the shop offers. Their efforts are paying off, as they have sold more Seven’s this year than ever before.

How did Bespoke Cycles in San Francisco improve the customer experience when they already had forty-eight years of combined fitting experience, customer first mentality, and an incredible selection of custom bikes, apparel, and gear? By moving into a beautiful new studio on Clay Street! We had a chance to check out the new digs a few weeks back and thoroughly impressed with the lay out and charm. We suspect Bespoke will be part of the top ten for many years to come.

Each of these Seven retailers shares a common trait: focus on the customer experience. A trait that, when embraced, has some profound effects. Making a top ten list is great press, but the real benefit is more happy customers, more evangelism, and of course, more sales. We’re privileged to work with retailers that set the bar so high.

Seven Cycles in Embrocation Cycling Journal

Enter: Seven Cycles

A Seven Cycles Photo Essay by Jeremy Jo, Embrocation Cycling Journal

BB machining in a CNC machine

Embrocation Cycling Journal’s Jeremy Jo recently published a behind-the-scenes photo editorial of Seven.With a friendly demeanor and disarming grin Jeremy captured images of many aspects of our factory: he dug into every corner of Seven and took photos of things we didn’t even know we had. It was great to talk with him about Seven and what we’re up to. His photos and prose provide a wonderful illustration of what we do and how we do it.

precise welding

“The idea of American manufacturing often conjures up images of assembly line production, where parts by the thousands pass from worker to worker as they are transformed into uninspired, mass-produced goods. This type of manufacturing once defined American industry, and it’s hard to imagine that there are still companies out there who define themselves by giving individual attention to everything they make. Enter: Seven Cycles.”

“Starting out as raw tubing, the pieces of each bicycle go through the bending, machining, welding and paint process entirely within the confines of Seven’s 9,000 square foot manufacturing floor. Each frame is often in the hands of the same person through the entire process, bringing an unparalleled sense of ownership and pride to the final product. This type of work flow is only fitting for a company whose motto is, ‘One bike. Yours.'”

Berlin chainguard
The Berliner Bike

We’d like to thank Jeremy for visiting our shop and documenting what we do. You’re welcome anytime!

Seven’s Mary McConneloug Takes the Podium at Providence

Mary races 'cross
Photo Courtesy of Natalia Boltukhova Pedal Power Photography 2011

It was sunny and hot at the Providence Festival of Cyclocross this weekend, which everyone found disorienting and dusty.We managed to see several of our favorite riders do well despite the trying conditions.

On Saturday, Mary McConneloug of Team Kenda/Seven/No Tubes finished second in the elite women’s field, and then outsprinted the Day 1 winner, Laura van Gilder, for top spot on Day 2.

These were extra impressive results for McConneloug who is only just back from racing the World Cup circuit in Europe for the summer. Making that transition from mountain to cross can be difficult, but it’s a testament to Mary’s sheer class that she can hit home soil, swap bikes and come up with a big win and a second place. Laura van Gilder, who topped Mary on Saturday, said of McConneloug after Sunday’s race, “the ideal cross racer is a mix of mountain biker and roadie. Mary has those both, she’s incredible.â€

Bob’s Red Mill and Seven racer Mo Bruno Roy took 10th on Saturday and 7th on Sunday, a pair of results that bring her to 5th on points with two weeks break before Downeast Cross in Maine.

Andrea Smith of Ladies First Racing rode her Seven Mudhoney SLX to 7th on Saturday and an impressive 4th on Sunday. Smith won the Verge Series last season and stands 3rd on the New England points list for 2011, just behind van Gilder.Since winning at Monson in her opening race of the season, and finishing 11th in a super tough field at Cross Vegas, she’s been solid and consistent, big keys to winning any series.

With Mary, Andrea and Mo doing so well, that’s three Sevens in the top ten in Providence, BOTH DAYS!!!!!

Carl Ring was there to represent the Seven Development Squad on the men’s side:

“I lined up both days, I got stuck behind a bad start line crash on Saturday, fought my way up to the front half of the field, then lost all my spark. Back slid all the way back to the tail of the field. Sunday was better. I managed to advance pretty well in the first two laps, but I’m still lacking the fitness I need after knee surgery early this year. I hope to be back to full strength in 3-4 weeks. Still it was fun racing and a great venue…(it) was great to see Mary McConneloug line up. I noticed that Andrea Smith and a few of the other Ladies First riders are also on Seven’s now. Looking forward to seeing you at the Maine VergeSeries races.”

Seven’s Latest Cross Bike: Mo-Honey

Mo Pro lugs before and after
Photos Courtesy of Matt O’Keefe; Collage Courtesy of Matt Roy

We recently unveiled our latest cross bike – lovingly and tongue-in-cheekingly dubbed the “Mo-Honey”; stay tuned for the actual name. Seven racer Mo Bruno Roy is currently testing the pre-production bike and providing feedback on ride characteristics.

This cross project came together out of three distinct and disparate projects. Initially the venture started surreptitiously two years ago in part as a product of the Seven Cycles Collaborative. The design also evolved from specific aspects of our Elium SLX line, and the project even includes some of the best elements of the A6 carbon frame platform. We chose to create this bike because of our track record with the carbon tube design and ride performance on the Elium SLX, knowing we’d be able to make our lightest bike yet, while maintaining the durability for which Seven carbon frames are known.

As with the Elium line, the titanium lugs enable us to easily accommodate any frame geometry, tube size, ride characteristics, and frame options. Mo’s cross frame is a testament to this – her bike includes many of the custom aspects and features available on any other Seven model.

Recently, this bike was accused of being our “most artistic frame” yet. We definitely agree. This new model is the lightest, most technically sophisticated, and visually stimulating frame we have in our line.

The frame price is $4,995; this includes full customization. All the tubes are carbon except the chainstays and bottom brackets, which are titanium.

In addition to the cross bikes, first production road bikes will be available mid-November. Contact us for more details.

Thanks to Matt Roy of MM Racing for putting together this photo collage the bike with photos by Seven’s Matt O’Keefe.

Keep your eyes out for Mo on the race course and other rides on some stealthy looking Seven road bikes.