The finish of the first Tour de France in 1903, with winner Maurice Garin on the right. Leon Georget is on the left. Paris, July 1903.
Author: Seven
Mo Bruno Roy Race Bike Prototype
We just wrapped up a meeting about the upcoming cyclocross season with Matt Roy and Mo Bruno of MM Racing. Along with all the usual sponsorship work: race schedule, expectations, logistics, products, etc., we also began discussions about a new ‘cross project bike. Word got out about this new ‘cross bike design earlier this week at one of our team meetings; by accident we mentioned the project publicly. Oops.
The bike concept is something that’s been in the works since early this year; well, in fact, this project found its conception in one of the dead ends of the Seven Collaborative project – remember that – from a year ago. The bike design is finally coming to the prototype stage and we all agreed that Mo would be the perfect racer to ride and race the first pre-production bike.
Mary McConneloug & Mike Broderick Visit Seven Cycles
Seven was thrilled to welcome multiple-time national champion mountain bike racers and two-time Olympian Mary McConneloug and Mike Broderick to our Watertown offices yesterday. Mike and Mary are back from the Thirteenth Annual Alpentour Trophy and stopped by on their way to Mont Saint-Anne in Quebec for the second race in the 2011 UCI World Cup Series.
It was wonderful to see Mike and Mary, as always! They are like family and whenever they visit it feels like a reunion. Not only did we get a chance to catch up on their season so far, but we were able to have some productive discussions about Seven’s most recent offroad R&D endeavors; and it’s always helpful to get Mary’s and Mike’s astute insights.
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A Moment of Eddy Merckx
Seven Cycles Brochure Caravan
Drifting across the kitchen table the sweet smell of chemicals tickled my nostrils, it was intoxicating and put me immediately at ease. I melted into the world before me; rich glossy colors swirled about, exquisite materials caressed my skin, luxurious accoutrements were at my beck and call. I floated higher and higher, looking down I saw myself basking in euphoria; feet up, lounging, laughing, warm, comfortable. So immensely comfortable.
That 1984 Dodge Caravan brochure opened my eyes to a beautiful new world. Not just a world of seven passenger seating, sliding doors, dome lights, and interior storage compartments but also graphic design, copy, brand image and identity, and marketing in general. By blending the right colors, pictures, and words, Dodge had put me in the middle row of seats without ever having seen the minivan in person. My dad also succumbed, and we were the first on the block to put a minivan in the garage. Beige, four on the floor, crank windows, and not a single head rest to be found, yep, we were living the good life. Continue reading “Seven Cycles Brochure Caravan”