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Mary McConneloug & Mike Broderick Visit Seven Cycles

Mary on her 29er in Offenburg, Germany — Mary Racing in Europe on her 29er

Seven was thrilled to welcome multiple-time national champion mountain bike racers and two-time Olympian Mary McConneloug and Mike Broderick to our Watertown offices yesterday. Mike and Mary are back from the Thirteenth Annual Alpentour Trophy and stopped by on their way to Mont Saint-Anne in Quebec for the second race in the 2011 UCI World Cup Series.

It was wonderful to see Mike and Mary, as always! They are like family and whenever they visit it feels like a reunion. Not only did we get a chance to catch up on their season so far, but we were able to have some productive discussions about Seven’s most recent offroad R&D endeavors; and it’s always helpful to get Mary’s and Mike’s astute insights.

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A Moment of Eddy Merckx

Seven Cycles Brochure Caravan

Drifting across the kitchen table the sweet smell of chemicals tickled my nostrils, it was intoxicating and put me immediately at ease. I melted into the world before me; rich glossy colors swirled about, exquisite materials caressed my skin, luxurious accoutrements were at my beck and call. I floated higher and higher, looking down I saw myself basking in euphoria; feet up, lounging, laughing, warm, comfortable. So immensely comfortable.

That 1984 Dodge Caravan brochure opened my eyes to a beautiful new world. Not just a world of seven passenger seating, sliding doors, dome lights, and interior storage compartments but also graphic design, copy, brand image and identity, and marketing in general. By blending the right colors, pictures, and words, Dodge had put me in the middle row of seats without ever having seen the minivan in person. My dad also succumbed, and we were the first on the block to put a minivan in the garage. Beige, four on the floor, crank windows, and not a single head rest to be found, yep, we were living the good life. Continue reading “Seven Cycles Brochure Caravan”

The Garum Factory Blog

Pasta with grape tomatoes, colatura and garlic — Photo courtesy of Ken Rivard

Jody Adams, Seven rider, James Beard Award-winning chef, and owner of Rialto Restaurant in Cambridge, Massachusetts has launched a new blog, The Garum Factory. For those of you who aren’t familiar with the cuisine of ancient Rome, garum was once considered the “ketchup of the gods”. The Garum Factory provides recipes and reflections on cooking from Jody and her husband, writer Ken Rivard, who has taken all of the gorgeous photographs therein.

Jody has also channeled her passion for riding into a good cause: she has created Team Rialto, which will participate in this year’s Pan Mass Challenge, a ride to raise funds for cancer research at the Dana Farber Cancer Institute. One of the ways in which they are raising funds for their team is through a spectacular raffle. Prizes include cooking classes, dinners, and even some cool bike stuff. Speaking of bikes:

Purchase a $100 raffle ticket and you get a chance to win a custom titanium bike from Seven!

Click here to purchase a raffle ticket from Team Rialto. If you are local to the Boston area, stop by Ride Studio Cafe to pick a raffle ticket up in person. They are going fast, and this is an excellent cause.

Kudos to Jody and Ken on the excellent blog. We look forward to many more food history lessons!

Forbes Reviews Seven Cycles

Seven Axiom SLX — Seven titanium Axiom SLX

“I was not planning to buy a Seven when I toured the company’s Massachusetts’s factory for research, but once I saw how beautiful the welds were, how perfectly and lovingly the frames were made, I had to have one.”– Larry Olmsted, Forbes

We were excited to read Larry Olmsted’s The Great Life article on Forbes.com, extolling the benefits and advantages of his Seven, and of custom-built bikes in general. We felt he had some good insights and wanted to share a few points that Larry made about why buying a custom-made bike is really to any rider’s advantage.

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