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Bicycling.com: One Crafty Rider

By T.R. Foley

Sam Calagione

Sam Calagione, the owner of Dogfish Head Brewery and star of the new Discovery Channel show, Brew Masters, talks about blasting punk music on rides—and why getting a tattoo with a date on it can be a bad, bad idea.

You live in Lewes, Delaware, the first town in the first state in the nation.

Lewes is the main ferry stop for cyclists headed to Cape May, New Jersey, so some mornings our town looks like the starting line for the Tour de France.

Brewing is a fickle, time-consuming process. How often do you get out on the bike?

I ride through Henlopen State Park every morning on a 55-minute loop. It’s incredible; I see osprey, dolphins, plenty of wildlife. I travel every other week for Brew Masters, so I like to spend the weekends with the family. We ride the Breakwater path from our home in Lewes to the brew pub in Rehoboth.

Tell us about your bikes.

I ride a Mudhoney ‘cross bike from Seven. I wanted a new bike as a gift to myself for quitting smoking. They printed “Off-Centered Trails for Off-Centered People” [a play on Dogfish’s tagline] on it. As a trade we brewed them a beer for their 10-year anniversary. I also have a Salsa Chili Con Crosso and a Specialized Rockhopper.

Do you always barter with beer?

That wasn’t about money. These guys inspired us to think about a new combination of flavors. Everything we create at Dogfish comes from some external inspiration, which means I want to be around entrepreneurs and artists like the guys at Seven.

Speaking of artists, we hear you have a tattoo with a story.

I had “For Sammy: 01-01-01” inked on my hip to commemorate my son’s birth and to signal my motivation for quitting smoking. The first attempt failed… I didn’t get the bike until I was smoke-free for one year, so now it reads “07.”

What’s your riding style?

I do almost everything wrong: I blast punk music like Pavement and the Replacements while hammering out of my saddle. Hard-core cyclists yell at me, but I love it. When I’m on the bike I’m dreaming up ideas for beers and thinking: Don’t tell me this can’t be done. What the @#$%? Let’s do this.

Craft brewers seem to connect to cycling; almost every brewery has kits for sale. Why is that?

Because we aren’t multinational corporations interested in selling you packaging instead of beer. We are creative and competitive, independent and hardworking. It’s just like die-hard cyclists: They tend to be the same kinds of thinkers and hands-on types. And yes, we sell jerseys.

What about your competition?

I was on a national morning show talking about craft beers and brought samples, including New Belgium’s Fat Tire Ale. The next week this box arrives with a New Belgium–themed bike. Coors wouldn’t do that, but guys who have bike-in movies and the Tour de Fat? Always. I’m not afraid of competition; I embrace it. Craft-beer drinkers are promiscuous—I drink plenty of other beers. We just want them to stop by and screw us once in a while.

Featured Option: Seven Offers Low Mount Disc Tab

New Option Available at No Charge

Low Mount Disc tab

Seven now offers the perfect option for riders that plan to use disc brakes with their new bike, but also want to incorporate racks and panniers.

Our new design positions the disc brake inside the frame, which allows you to select almost any type of rear rack. Riders now have more equipment choices and fewer compatibility issues. Whether your bike is designed for commuting, touring, or off-road expeditions, the Low Mount Disc Tab offers versatility and convenience at no additional cost.

This option is available on any Seven model that accepts disc brakes.

VeloNews Buyer’s Guide: Seven IMX SL

IMX SL

Mary McConneloug has raced Seven mountain bikes to four national titles and in two Olympic Games. The Sola IMX SL uses carbon fiber top and seat tubes and double-butted titanium elsewhere to create a top-of-the-line mountain bike frame. Seven also offers full titanium and steel frames. After a lengthy discussion with each customer, Seven helps decide on full custom geometry, ride quality particulars, frame add-ons and finishes. You are guaranteed to get exactly the mountain bike you’ve always wanted from the folks in Watertown, Massachusetts.

Frame Description Custom carbon fiber and double butted titanium
Fork Description Customer spec
Component Highlights Customer spec
Sizes Custom
Weight 3 pounds (frame)
Warranty Limited lifetime for original owner

Seven’s Frame Refinishing Packages

Frame refinish - before
Frame refinish-before

Everyone wants to keep their bike looking its best, and Seven offers multiple ways to revitalize your frame, no matter when you bought it. Our Frame Refinishing Services are designed to take your existing frame and return it looking showroom-new.

The benefits of this service are more than skin deep. Prior to refinishing, each frame receives a complete alignment check and small parts replacement. The frame is then cleaned and prepared for either painting or decals, depending on your preference. Our pricing even includes free return ground shipping (continental US only).

Seven offers five distinct service packages, organized by frame material and preferred finish option:

Continue reading “Seven’s Frame Refinishing Packages”

Visit Seven Cycles for a Factory Tour

Derialluer check

Did you know you can visit our factory?  If you are ever visiting the Boston area, we invite you to come see us and receive a guided tour of our facility.  You can learn about all the steps that go into creating a custom Seven and see the finished product firsthand in our showroom.

Welding

From machining, to welding and bonding, to paint and final machining, there are numerous steps that go into the creation of every Seven and a tour is the best way to meet the artisans who work here and witness their craft up-close.

Stef holds up a painted frame

Please call or email us at least one business day in advance to schedule your tour. We are open Monday through Friday and tours are available from 10am until 3pm. Each tour lasts approximately 30 minutes. Large groups or special times can also be accommodated on an available basis. Visitors receive a 2011 brochure and other special offers with our compliments.