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Current Lead Times: Simple-Custom Framesets: 1 week. Full Custom Bikes: 7 weeks.

U.S. Built Custom Bicycles in Titanium and Titanium-Carbon Mix

Robert’s Sola SL 007

This is Robert’s new Sola SL 007, a mountain tandem perfect for the Hawaiian back roads and trails Robert wants to explore. The final build looks great.

Sola SL 007

He says:

I finally got all the parts for my tandem and put it together on the weekend. Took it for it’s maiden voyage today on a short ride here in Maui. It is perfect. Thank you again.

Now I can plan my next project…

Speak soon

Robert

Adam’s Sola SLX 29er

This is Adam’s Sola SLX 29er. We built it with Ed and the crew at Web Cyclery in Bend, OR. A bead-blasted decal and new XTR Di2 keep this bike clean and simple, a really nice build. Thanks for working with us, Adam!

Sola SLX

He says:

Thank you Seven! Everything is done except the final stem cutting. Notice the wires coming out of the steerer tube. Thank you so much for a very professional and pleasant experience. I will enjoy this bike for many, many years to come!

Thank you,

Adam

P.S Look for it at Sea Otter in the Pro Men’s field!

One Bike (to Rule Them All)

There is a difference between a fad and a trend. A fad is an idea that pops up, becomes popular and then disappears after folks figure out it’s not as great as it first seemed. A trend is a gradual change in the way things are done. It can be hard to distinguish fads from trends. We struggle with this all the time. As builders of our own bikes, we can’t just be concerned with whether something is popular at the moment, we have to think through how to produce it, whether the resulting product is more valuable to our riders than the ones we already make, and whether developing the fixturing will be worthwhile over a period of years.

Recent seasons haveĀ  produced some interesting trends, for example the growing interest in mixed-terrain (or “gravel”) bikes and on the mountain side of things, the emergence of the 650b (or 27.5) wheel size. These are both good trends for us, because, as custom builders, we already have all the capabilities we need to produce them. What looks like fragmentation in the market, the splintering of categories, actually looks to us like a convergence of our skills with what the market wants.

So, while other bike companies scramble to bring new products to market and add pages to their brochures to cover the latest trends, we’re actually seeing a lot of our products merging together as riders get better and better at knowing exactly what they want from their bike and their riding.

Of course, we’re still building straight ahead road and mountain bikes, but we’re also building an awful lot of bikes that blur the lines between pure road and pure mountain, as riders seek one bike to meet a lot of different needs. These can be road-oriented bikes (read: drop bars) with medium-reach road calipers to fit wider tires and/or fenders, so the resulting bike can spend some time off pavement and also work as an effective commuter in bad weather, or they can be more trail oriented bikes with cyclocross forks, wide tire clearance and disc brakes. Some will take flat bars, like a traditional mountain bikes, and some will have commuter type bars, flat or sweeping, but with multiple hand positions.

We are building these One Bikes out of our Axioms, our Expats, our Evergreens and our Solas.

Over and over we see riders working on that single solution , and the bikes that come out are not only some of the most everyday useful we have produced, but also some of the most ingeniously multi-functional. They take advantage of all the things we are able to add to a frame design, all the component compatibility, to do more cool stuff on two wheels. Watch this space for two upcoming projects that will feature exactly this sort of do-everything bike.

 

Picking Tubes

There is a practical side to picking the tubes for a custom bike frame, and there is an aesthetic side. There is a science, and there is a craft. What we think will match the rider’s preferred ride feel, sometimes doesn’t match the rider’s stated desire for “fat tubes,” which can be very stiff. As with all things custom design and build-related, finding the right balancing points make all the difference. The key to success, then, is having enough options to create a balance. We have a whole wall of different-sized tubing, steel and titanium and carbon, multiple diameters and wall thicknesses, and then in many cases we butt those tubes to further refine the bike’s ride feel.

But backing up, we take a lot into consideration when picking the tubes for a rider’s new bike. Some of it is formula, knowing what has worked for rider’s of a given size for a given style of riding. But then you have to consider their aesthetic preferences too, how aggressively they want the frame to handle, how comfortable they want to be. You make little adjustments to the tube spec, based on experience. This is the craft part.

Matt O., our production manager, says, only half-jokingly, that when he specs tubes for a bike, he looks at the rider’s profile and asks how that rider is different from him in size and/or in the way they want their bike to feel. Then he adjusts from what he would build for himself.

There are also factors like racks and fenders to consider. Will the supporting tubes take additional weight and strain. We adjust for that.

We say that every Seven is different. Every one is unique, and that is pretty literally true. There are so many levels of customization that goes into each bike. The tube set is just one of them, but it’s a valuable one. It’s part of what makes the difference between any old bike, and your bike.

Loc’s 622 SLX

622 SLX frame

This is Loc’s 622 SLX. He is a ride leader at Pleasant Hill Cyclery in San Francisco’s East Bay, and he wanted a stiff, all-out speed machine. He chose a 44mm headtube with a tapered fork and thru-axle rear dropouts, as well as a BB30 bottom bracket. He opted for our custom Ti seatpost and stem, too, which made this a very clean, refined final build with no decals, just a head badge to let you know it’s a Seven.

622 dropouts

622 SLX rear triangle