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Current Lead Times: Simple-Custom Framesets: 1 week. Full Custom Bikes: 7 weeks.

U.S. Built Custom Bicycles in Titanium and Titanium-Carbon Mix

Tag: Friends of Seven

River City Bicycles and the Spirit of ’77

River City Bicycles owner Dave Guettler is something of a spiritual leader in our industry. He has managed, over a couple of decades, to show the way forward, to inspire people with his passion for cycling, AND to build the best shop in Portland, OR.

Dave is also a basketball fan, and when RCB invited us to build a pro-baller size bike for them as an homage to the Blazers’ 1977 championship team, we felt honored and excited.

Seven Axiom SL, custom built for a rider of enormous stature, with black white and orange striped graphics

Of course, no one does it like RCB, so they took our Evergreen S frame and finished it with basketball leather bar tape.

A closeup of grippy bar tape of an orange-brown color

Check out this cool video they made about the inspiration and final build:
Pro Build Collection – ’77 Seven

From the shop:

This is the first in our Pro Build Collection film series and it’s an all-star. We build lots and lots of incredible custom bikes at River City Bicycles because, let’s face it, we love bicycles. You know what else we love – basketball! Dave Guettler, River City Bicycles founder and owner, is a fan, Trailblazer season ticket holder, and has seen many Blazers come through the store as customers. Dave wanted a bicycle in store for  the next Trailblazer, or any customer that tall, and the result is a titanium road bike built to commemorate the 1977 NBA Championship won by the Portland Trailblazers.

Seven Cycles perfectly executed a clean, stylish frame build and our service department spec’d it with top-tier components from Shimano, Enve Composites, and Portland’s own Chris King Precision Components. For the finishing touch we turned to Walnut Bespoke Leather Designs from Nehalem, Oregon who created basketball leather bar tape, tool roll strap, and pant cuff bands. Let’s go Rip City!

The REAL Ride Gets Real(er)

The Boston Globe ran a feature on The REAL Ride this week, bringing even more local attention to this ambitious event, which will raise money for school kids who are struggling to stay on track.

Caracture of Cris Rothfuss

Our friend Cris (caricatured here) told The Globe, “Many people ride across the country on pavement, but we’re going to do it in an alternative way that will challenge ourselves like these students are challenged,” said Rothfuss. “These kids are off-track in the sense that they’ve wandered from a traditional educational path, but they’re making their way to a diploma, and their route is rigorous.”

The REAL Ride will cross the country, from Seattle to Boston using dirt roads and farm paths to the greatest extent possible, stretching the distance from 3,000 to 5,000 miles. The team will ride mainly Seven’s Evergreen line of adventure bikes.

Art: CHRIS MORRIS FOR THE BOSTON GLOBE

In the Korean Snow

It is hard to overstate the relationship we have with our friends at ES Korea, who approached us at Interbike nearly two decades ago and have become key collaborators over the years, delivering hundreds of bikes and pushing us daily to be better at what we do.

Here is a project we worked on with them recently, a Treeline SL for Y.K.R., who wanted his bike to look great, but also to be set up for serious, year-round riding. Check out the way the chain matches the paint. Y.K.R. is our kinda guy.

Seven Treeline SL with black, red and gray resolute paint scheme