skip to content
Financing Available: Bikes starting at $329/mo or 0% APR

U.S. Built Bicycles in Titanium and Carbon-Titanium Mix

In Japanese

Seven Catalog Spread in Japanese Table of Contents

Without so many passionate cyclists, so many good people all over the world, there is no Seven. When we started out, we guessed that we could send bikes to every continent (and have), but that doesn’t happen without people who believe in what we do.

Cycling is a thing that transcends language and culture. In fact some of our strongest partnerships are with people we can’t carry on a normal conversation with. They understand what we’re trying to do, and we understand what they want. Sometimes having to simplify your communication actually improves the end result. That has been our experience anyway.

This week we received these photos of our latest brochure, translated into Japanese. It’s both surreal and deeply satisfying, and we are grateful to our friends at Simworks for making it happen.

On the left, the Japanese version, on the right, the English.

Seven Catalogs US and Japan, side-by-side comparisonSeven Catalog spread of Employee portraits, in JapaneseSeven Catalog Spread in Japanese

The Sevens of D2R2

D2R2, the Deerfield Dirt Road Randonnee, is the sort of event that challenges a rider, not only to ride great distances and climb what seem like endless New England hills, but also to come up with a bike that will meet all its challenges for traction, comfort and speed. With up to 180km of mixed-terrain and as many as 10,000ft of vertical gain, this is no small challenge. Every year we love to look around and see the bikes, and it seems that each year we also see more Sevens.

We might be uniquely suited to building this style of bike. We saw Axiom road bikes modified to take wider tires (and a flat bar) like the one below. We saw Mudhoney CX race bikes, and we saw Evergreens aplenty, our purpose built mixed-terrain bikes.

Here are just a few of the Sevens we saw at D2R2.

Rider and his Seven at D2R2

Seven at D2R2

Seven at D2R2

Seven at D2R2

Seven at D2R2

Two Sevens at D2R2

The Places We Go

Cyclists riding an endless dirt road

Because we build our bikes one-at-time, for their riders, we don’t have to manage an inventory of anything other than raw materials. That allows us to build the bikes riders want instead of trying to guess what they want or trying to convince them to buy what we have already built.

The challenges our riders have been taking on this last year really bring home to us how the way we do things allows our customers to lead us forward, to take us where they want us to go.

Mike Bybee rode from Arizona to Canada on his Sola SL bike-packing rig. Brad rode across the US, from Oregon to Virginia on his Evergreen SL, set up for loaded randonneuring. We rode in Yorkshire and on the Isle of Man. Matt Roy and David Wilcox attempted a 1000km brevet in the worst heat wave the Pacific Northwest has seen in decades. Daniel Sharp rode the Oregon Outback. Seven was at the Mt.Evans Hill Climb, in the Pyrenees and at Dirty Kanza. Sevens have been ridden through the night, through two full centuries, around Lake Michigan, through Paris and over the Paris-Roubaix cobbles.

Sometimes we shake our heads in wonder at all of it. What ends up happening is that, as much as guide Seven riders through the process of designing their bike, they guide us through the world of cycling. They show us what is possible and change our own ideas about what a bike can be.

Image: Daniel Sharp

A Tale of Two Millenia, Pt 1

Low sun over a river

To say that Matt Roy and David Wilcox failed to complete their first attempt at a 1000km brevet this summer in the Pacific Northwest would be technically true, they did not ride 1000km, but so oblivious to the circumstances and outcomes as to be ridiculous. Most of us can’t even conceive of riding 1000km (621 miles), and doing so, as Matt explains, requires a process of understanding how to break down the mileage to begin with.

Matt Roy smiles on a ride

“Anyone who’s done a full brevet series (200km, 300km, 400km, 600km, 1000km) knows they come in palatable chunks. There’s a natural progression, and brevets are designed to be finished as the season goes along, March through August,” he says. “I had done the training, the series, so you get that confidence that you can do the next distance, which eventually adds up to 1000km. I never start with my computer set to countdown from 620 miles. I just break it down and know that I’ll have a mental reset at each checkpoint.”

The week of the PNW 1000km event an historic heat wave swept across the region, visiting temperatures north of 110F on the roads of the long route.

“At the start,” Matt says, “we thought we had it. Temps were peaking around 104F, but it’s dry heat, probably equivalent to the 80s here in New England, so we thought it would be tolerable. We never thought we’d encounter the heat we did, but it became clear midway through the first day. When the heat came it was complete, like you’ve never experienced, and the roads are all really exposed. There was no shade even to change a flat in, and I thought we might be in trouble.”

A beautiful field

Normally, brevets are self-supported. Riders need to manage their own equipment, food and liquid. That first day Matt and David rode from 5am to 1:30am the next night. Around 10pm they received a text from one of the promoters that just said, “Good luck, guys. You’re the only ones still riding.” At that point, Matt’s wife, Mo, began to follow the pair by car packing water bottles with ice for them to carry in their jersey pockets and nylon ice socks to drape over their necks.

A cycling computer readout

They were on their bikes at 8:45am the next day, and it was already 98F. With 86 miles to the next checkpoint they calculated they had 8 hours to get there. Stopping as they were, every 20 miles at first, then every ten, for Mo to restock them with fluids and ice, they made the checkpoint in 8-and-a-half hours.

“We were riding fine,” Matt says, “probably holding to about a 15mph average, but the day just ticked away from us.”

 

After two days they’d covered 350 miles. They sat in a Taco Time restaurant and assessed the situation. They’d missed the checkpoint closing, and the math on the ride to the next check suggested they’d have to ride straight through to Whitefish, MT in 27 hours.

David Refuels While Riding

“We did that practicality check before we did a safety check really,” Matt says. “Then we said, ‘This looks dumb.’ None of us ever stops anything. This is what we do, but we were all just trashed, even Mo from worrying over all the things we were doing to keep moving.”

David takes advantage of a sprinkler to cool off

So they got in the car and continued the trip just as they would have, along the route, but with stops at creeks to swim. They visited Glacier National Park. They saw friends in Missoula.

Matt says, “Listen, we didn’t make the 1000km, and that’s disappointing on some level, but we’re happy with how it worked out. We had our adventures, which is really the point. That’s why you undertake these things. The riding is important, but it’s not everything.”

In part II, Matt tries again, this time back home in New England.

All images: Matt Roy

Marc’s Axiom S Fixed Gear Road Bike

Uploaded To Marc's Axiom S Fixed Gear Road Bike

This is Marc’s Axiom S. He wanted it dead simple. Track dropouts. Campy Pista crank. It’s not a track bike, but it has that seething-with-speed thing that track bikes have, while being set up for round-town road riding. Our friends at Velosmith did the build, and it definitely reflects their refined sense of what a bike should look like.