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Current Lead Times: Simple-Custom Framesets: 1 week. Full Custom Bikes: 7 weeks.

U.S. Built Custom Bicycles in Titanium and Titanium-Carbon Mix

In Season

Mudhoney S frame with a variation of Orange Crush Brassard scheme

The bike industry does not circle the sun and measure its progress in years, but rather plants its fields, like a farmer, and thinks of time in seasons. And we are in the thick of that season now, building bikes with a drive and focus similar to our riders, out in the world, making use of the summer sunlight to get more time on the bike.

In season, we have to be very careful not to work too much (we always fail at this) and to make sure we are taking the time to ride our own bikes and to stay in touch with why we do what we do (we always succeed at this).

But now a month has passed since our last post…here are just a few of the things we’ve been working on.

Matt Roy's 622 slx

A 622 SLX with SRAM’s new Red integrated hydraulic brakes for our good friend Matt Roy. This one left the shop floor and headed straight for the Green Mountain Double Century, where Matt rode it to victory, along with his Ride Studio Cafe Endurance Team, in a time just over 17 hours. For an encore, Matt took it on a post-grad (Ph.D.!!) trip from Portland, OR to Boulder, CO. Just a quick spin then…

And, this is John Bayley’s Axiom SL super randonneur, also with SRAM Red hydro and a very special paint job. John rode it to a third place finish at Dirty Kanza. This bike will also feature in an upcoming ad in Rouleur. Keep an eye out for it.

John Bayleys Axiom SL

Learning to Endure

Three riders on the Green Mountain Double Century

Endurance riding is not a new segment. From the early days of cycling, riders have sought to challenge themselves by covering distances previously unimagined. But as a category within the broader cycling industry, endurance is now flourishing in a way it never has with the advent of longer, challenge-style events both on-road and off. After spending years working on rando bikes of every stripe, we are now seeing these bikes consolidate around the common experience of riders who are taking on events like Unbound Gravel, the Almanzo 100 and D2R2.

Welding Zip Tie Guides for Hydraulic Brakes
Welding Zip Tie Guides for Hydraulic Brakes

The Seven-sponsored Ride Studio Cafe Endurance Team is made up of three riders who, collectively and in massive solo efforts, will clock more miles on their Sevens this year than most folks will manage in their cars. We are deeply fortunate to be able to work with John Bayley, David Wilcox and Matt Roy. This season they will tackle Dirty Kanza, the Green Mountain Double Century, the Rapha Gentleman’s Race, the Vermont 600, D2R2 and a 1200k brevet of their own design. And events aside, almost every weekend will see these guys spending whole days in the saddle, knocking out century after century, saving up their endurance for big, fast miles on their custom Sevens.

Inset tapered fork and head tube on Rothar's frame
Over-sized Head Tube for John Bayley’s Axiom SL

We’ve built each of them a unique, custom, randonneuring bike suited to their personal style and approach to endurance cycling. Comfort and utility get more and more important as the miles pile into your legs and light wanes at the end of the day.

Endurance Team Captain Matt Roy, a Harvard trained immunologist, rides a 622 SLX, the most technically-advanced bike on the endurance circuit.  We’ve taken some cues from Mo Bruno Roy’s – last name not coincidental – cyclocross winning Mudhoney PRO.  Matt’s 622 is by far the lightest rando bike on gravel, while still boasting the lifetime durability Seven builds into every frame.

John Bayley values versatility. He is riding an Axiom SL that can run 650b or 700c wheels. His cabling is external for easy servicing and quick adaptation. We finished his bike this week, another speed build that went together in just three days from final design to full assembly thanks to a fair amount of overtime and a group of willing collaborators on the Seven shop floor.

Rothar's taillight prototype mount
Taillight Prototype

David Wilcox is a quiet, powerful rider, the kind of guy who can ride all day and all night without the whisper of a complaint. His bike is the most simple of the three, an Axiom S with no frills other than hydraulic disc brakes.

As co-sponsors, SRAM has provided the team with their new Force 22 hydraulic groups for each frame. Clement Tires has signed on as well. Working with cutting edge products makes projects like this one even more fun for us.

Pit-crewing Rothar's frame
The Seven Crew Knocking Out John’s Axiom SL Rando Special

The Endurance Team sponsorship allows us to explore and experiment in a new and interesting way because these guys will tell us, in the space of one ride, what we might take months of research to learn on our own. Endurance riding pushes bikes to their limits and tests the effectiveness of different component integration strategies. The needs of the long-distance rider also push us to design and integrate practical solutions into each build, the details, big and small, that make all the difference between success and failure.

Ambi’s 622 SLX

Ambi's 622 SLX in front of the Golden Gate Bridge

This is Ambi’s new 622 SLX with integrated seat post (ISP), 44mm headtube, and Di2 shifting perched against a guard rail in the Marin headlands looking down over the Golden Gate Bridge and San Francisco. We built it with our friends at City Cycle.

Ambi says:

My bike is finally completed and she had her first 40+miles today up and down SF hills and the Marin Headlands, even saw family of deers too. She rides as mean as she looks, and as good, as fast…super stiff, awesome downhill, uphill, cutting corners..you name it! That over-sized head tube looks insane!

Effortless! Now i need to be in shape all the time to keep up with this bike.

Thanks again for all your help and please thank Jordan and all Seven crew who helped made my dream bike. Can’t wait to ride again. You guys are awesome! I am eyeing a Ti Axiom or Cafe Racer in the future. But in the meantime this bike is so awesome!

Red Kite Prayer: Shimano Dura-Ace 9000: A First Look (excerpt)

by Padraig622

In an unusual and forward-thinking move, Shimano had editors from a few different media outlets submit a frame set ahead of the introduction for Shimano’s techs to build with a new group. I reached out to my friends at Seven Cycles to see if they might be able to help. We’ve been discussing a review of the 622 frame for most of this year; I’ve been slow to get them my measurements for a custom frame. Fortunately for me, they had this particular 622 built for stock for Ride Studio Cafe, the studio/cafe operation Seven owns in Lexington, Mass. It’s conceivable that a custom frame will fit me better than this, but I’m so accustomed to making stock stuff work, I have no complaints with this so far.