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Current Lead Times: Simple-Custom Framesets: 1 week. Full Custom Bikes: 7 weeks.

U.S. Built Custom Bicycles in Titanium and Titanium-Carbon Mix

The Places We Go

Cyclists riding an endless dirt road

Because we build our bikes one-at-time, for their riders, we don’t have to manage an inventory of anything other than raw materials. That allows us to build the bikes riders want instead of trying to guess what they want or trying to convince them to buy what we have already built.

The challenges our riders have been taking on this last year really bring home to us how the way we do things allows our customers to lead us forward, to take us where they want us to go.

Mike Bybee rode from Arizona to Canada on his Sola SL bike-packing rig. Brad rode across the US, from Oregon to Virginia on his Evergreen SL, set up for loaded randonneuring. We rode in Yorkshire and on the Isle of Man. Matt Roy and David Wilcox attempted a 1000km brevet in the worst heat wave the Pacific Northwest has seen in decades. Daniel Sharp rode the Oregon Outback. Seven was at the Mt.Evans Hill Climb, in the Pyrenees and at Dirty Kanza. Sevens have been ridden through the night, through two full centuries, around Lake Michigan, through Paris and over the Paris-Roubaix cobbles.

Sometimes we shake our heads in wonder at all of it. What ends up happening is that, as much as guide Seven riders through the process of designing their bike, they guide us through the world of cycling. They show us what is possible and change our own ideas about what a bike can be.

Image: Daniel Sharp

A Tale of Two Millenia, Pt 1

Low sun over a river

To say that Matt Roy and David Wilcox failed to complete their first attempt at a 1000km brevet this summer in the Pacific Northwest would be technically true, they did not ride 1000km, but so oblivious to the circumstances and outcomes as to be ridiculous. Most of us can’t even conceive of riding 1000km (621 miles), and doing so, as Matt explains, requires a process of understanding how to break down the mileage to begin with.

Matt Roy smiles on a ride

“Anyone who’s done a full brevet series (200km, 300km, 400km, 600km, 1000km) knows they come in palatable chunks. There’s a natural progression, and brevets are designed to be finished as the season goes along, March through August,” he says. “I had done the training, the series, so you get that confidence that you can do the next distance, which eventually adds up to 1000km. I never start with my computer set to countdown from 620 miles. I just break it down and know that I’ll have a mental reset at each checkpoint.”

The week of the PNW 1000km event an historic heat wave swept across the region, visiting temperatures north of 110F on the roads of the long route.

“At the start,” Matt says, “we thought we had it. Temps were peaking around 104F, but it’s dry heat, probably equivalent to the 80s here in New England, so we thought it would be tolerable. We never thought we’d encounter the heat we did, but it became clear midway through the first day. When the heat came it was complete, like you’ve never experienced, and the roads are all really exposed. There was no shade even to change a flat in, and I thought we might be in trouble.”

A beautiful field

Normally, brevets are self-supported. Riders need to manage their own equipment, food and liquid. That first day Matt and David rode from 5am to 1:30am the next night. Around 10pm they received a text from one of the promoters that just said, “Good luck, guys. You’re the only ones still riding.” At that point, Matt’s wife, Mo, began to follow the pair by car packing water bottles with ice for them to carry in their jersey pockets and nylon ice socks to drape over their necks.

A cycling computer readout

They were on their bikes at 8:45am the next day, and it was already 98F. With 86 miles to the next checkpoint they calculated they had 8 hours to get there. Stopping as they were, every 20 miles at first, then every ten, for Mo to restock them with fluids and ice, they made the checkpoint in 8-and-a-half hours.

“We were riding fine,” Matt says, “probably holding to about a 15mph average, but the day just ticked away from us.”

 

After two days they’d covered 350 miles. They sat in a Taco Time restaurant and assessed the situation. They’d missed the checkpoint closing, and the math on the ride to the next check suggested they’d have to ride straight through to Whitefish, MT in 27 hours.

David Refuels While Riding

“We did that practicality check before we did a safety check really,” Matt says. “Then we said, ‘This looks dumb.’ None of us ever stops anything. This is what we do, but we were all just trashed, even Mo from worrying over all the things we were doing to keep moving.”

David takes advantage of a sprinkler to cool off

So they got in the car and continued the trip just as they would have, along the route, but with stops at creeks to swim. They visited Glacier National Park. They saw friends in Missoula.

Matt says, “Listen, we didn’t make the 1000km, and that’s disappointing on some level, but we’re happy with how it worked out. We had our adventures, which is really the point. That’s why you undertake these things. The riding is important, but it’s not everything.”

In part II, Matt tries again, this time back home in New England.

All images: Matt Roy

Chicago to Boston – Tom Schneider’s TRUE Fit

Velosmith Bicycle Studio store window

Tom Schneider is coming to Boston, by bike, from Chicago. There is a reason for this, but we should back up a little first. Schneider grew up in Rockland, MA on the south side of metro-Boston. Tom’s parents didn’t have a car, so he and his family rode bikes to get around. At an early age, he fell in love with physical activity, eventually doing undergrad work in Exercise and Health Sciences at UMass-Boston and then a Master’s in Sports Administration at Northwestern.

After working with kids during recess at several different Chicago Public Schools, he realized what direction he wanted his career to take.

“I saw the activity level of the kids during recess, and it’s definitely not that same as when I was their age. Most kids favor technology over movement, and they’re neglecting the activity they need every day,” he says.

Tom and the True Fit Kids

Now, Tom coaches basketball and trains the athletes at one of Chicago’s college prep schools. He’s a personal trainer at the Wilmette Park District. He runs fitness clinics – both pay and pro bono – for kids throughout the city. And he spends a fair amount of time developing TRUE Fit, his education and fitness program aimed at kids of all ages.

The idea of the Chicago to Boston ride came when he and his father took a bike trip from their home in Rockland to the Martha’s Vineyard ferry and back. In total, they rode about 200 miles in 24 hours. Tom knew then that riding and conducting TRUE Fit clinics along the way would be a great way to inspire kids across the country.

That’s when our friends Tony and Julia at Velosmith stepped in to sponsor Tom, providing him a Seven to ride and some much needed expertise in long-distance riding.

Julia said, “Tom’s mission to teach kids about health and fitness is indisputable, and we’re excited to support his commitment to ride from Chicago to Boston,” said Julia. “Kids need to be active and get off their devices. Tony and I battle this with our two kids daily and we stand by Tom in his efforts to teach kids to make good decisions about food, move their bodies often, and get them pumping their muscles along the way! Tom is a motivator and mentor to adults and kids alike.”

Donate to the cause here.

Outdoors Inc. – Evergreening the Arkansas Dirt

Pedalling hard while looking down at fast moving dirt

Our good friends at Outdoors, Inc. have been supporters of Seven for a long time, including us in their annual cyclocross race and riding our bikes on many of their personal adventures. This week, we got a note from Joel, their buyer and manager, and also, as you’ll see below, a sharp photographer.

Good morning Seven,

I am sure you get a ton of these type emails but thought I would add to them. I recently moved to Arkansas right across the River from Memphis, and finally got to bring the Evergreen home with me for the weekend. This bike was so much fun. From deep gravel to deep dirt to crossing some drainage ditches, it rolled on through. At one point I was actually in a field with soybeans three feet up on both sides of me.

Thanks so much for working with us. We love being a Seven dealer. Have a good one.

Joel @ Outdoors Inc.

An endless dirt road on a farmA long dirt road on an enrmous fieldA seemingly endless farmland roadCrusty dirt collected on a fork crown

Seven Evergreen and the Arkansas dirt

On the Road – Mike Bybee Rides to Canada

Mike Bybee never thinks small. His latest odyssey took him from his native Arizona north to Canada, taking in the Grand Canyon, Park City, Jackson Hole and Grand Teton National Forest, Idaho, Montana and Washington along the way,  1,590 miles in total. His Sola SL and custom rack carried him and all his gear the whole way.

Mike sometimes calls himself a photographer and sometimes a 7ger and sometimes a bike-packer, but what he really is, is an adventurer, a description that serves the other things he likes to do well. Other bike-packers listen to what he has to say, mostly because they recognize his passion and the size of his imagination. We are deeply grateful that he chooses to ride a Seven, because we know he will test our bike to its limits…and send us great pictures of it in action.

Here are just a few of his fine photos from this trip. Get over to his TrailChat Blog for the words and even more photos.

Heading from the North Rim into Kanab
“Heading from the North Rim into Kanab”
Seven at Dixie
“Seven Cycles Sola at Dixie National Forest. Too many trails for me to ride with the time I had. Definitely must return”
Mountain biker doing a jump
“A mountain biker enjoying the Tidal Wave at Deer Valley in Park City, Utah”
Two riders on the Deer Valley Trails
“Start of the Deer Valley trails in Park City, Utah. This one has amazing views and is an overall easy and fast ride with great flow”
Seven at the Salt River Pass
“Finally got to the Salt River Pass, Wyoming on my Seven Cycles Sola.
This was a really hard day – climbing up to 7,630 feet.”