skip to content
Current Lead Times: Simple-Custom Framesets: 1 week. Full Custom Bikes: 7 weeks.

U.S. Built Custom Bicycles in Titanium and Titanium-Carbon Mix

Mo Bruno Roy – Single Speed CX National Champ AGAIN

We don’t like it when a big win, say a National Championship, gets billed as a title “defense” just because the rider won last year, too. Defense has negative connotations for us, whereas, winning a bike race, especially on a technical, cyclocross course is about attacking every corner, every rise, about riding your own race, rather than playing defense.

Here’s a great interview with two-time Single-Speed Cyclocross National champion Mo Bruno Roy, done by Cyclocross Magazine, just after the finish where she explains how she did it.

Check back next week, when we’ll have some pictures and an exclusive interview with Mo about her exploits in Austin.

Mo Bruno Roy’s Mudhoney PRO

Mo Bruno Roy has won a lot of races on our bikes, including this year’s Single Speed Cyclocross World Championship. She makes us look good, and for this we are enormously grateful. This season, in addition to standing on podiums, she also got her Mudhoney PRO (affectionately known as Mo Pro II) all kinds of cool coverage, some of which we share with you here:

There was a cool write up and photo gallery in Cyclocross Magazine.

Another gallery in Velo News that documented the design, build and race process for the bike.

Behind the Scenes with MM Racing

By now, you know Matt and Mo as two of our favorite sponsored-riders. We have written about their exploits recently here and here. What you might not know about Matt and Mo is that together, under the banner of MM Racing, they are two of the savviest riders/racers in the game.

Matt explains, “MM Racing is really about being our own title sponsor, our own sports marketing company. In 2008, when we teamed up with Seven Cycles and secured product sponsorship for bikes and clothing, we still found ourselves without a title sponsor. At that time, we realized that we were actually our own financial “sponsors” and created our own team name using our first initials. For the next two years, MM Racing served as a place holder or “Your Name Here” for potential title sponsors. In 2010, Bob’s Red Mill filled that spot for us. We remain our own team managers and organizers, now using the moniker MM Racing as more of our sports marketing vehicle via social media, website and e-newsletters.”

“As privateers, we do all of our own marketing,” he explains. “I think a lot of athletes at the elite level just want to focus on training and racing, and we get that, but if you’re not packaging and marketing what you do, it can be hard for sponsors to justify supporting an athlete. Historically, we pay attention to marketing trends and changing the way we approach potential sponsors year-to-year based on current trends and things like laying out ROI for our sponsors. We understand that sponsorship works on two levels. On the one hand, and most importantly, you have a relationship as people. You essentially become teammates with your sponsors, and then at the same time, it’s a professional business relationship, and both aspects have to work for the sponsorship to be successful.”

Mo says, “We have never approached companies for sponsorship we don’t personally appreciate in some way and believe in. The real benefit to our approach is that we get to develop genuine relationships that are part teammate, part professional business. Some athletes may be comfortable with anonymous sums of money from a sponsor, but that’s not what we’re about. We want to be part of a team and show off our teammates. Our approach is akin to our lifestyle. We don’t need a lot, we’re not interested in getting lots of “stuff” for free, we want to be connected to what our sponsors do and who they are on a personal level.”

Both Matt and Mo worked in pro-cycling, Mo as a soigneur  and Matt as a mechanic, before getting together, so they both knew what it took to run a tight ship, but all the work of running the team can be a big stress point in their relationship.

Mo says, “We both put so much time, energy and effort into all aspects of our team and our races that when it doesn’t go well for one of us, it doesn’t go well for both of us.”

MM Racing divides their season in interesting ways, too. August through February is Mo time, with cyclocross and mountain bike races dominating their days. March through September is Matt’s time to reel off randonneuring events and other long, meditative struggles against time and distance.

They are in a unique position of being life partners, teammates and running a sports marketing company together. During Mo’s cyclocross season and Matt’s summer Ultra Endurance season, their tasks read like a list of resume qualifications. Matt’s job includes Team Mechanic + Manager, Logistics Coordinator, Social Media/Newsletter/Website Designer + Curator, ultra endurance cyclist. Mo’s jobs include Sponsorship and Marketing liaison, Social Media + Newsletter Content Writer, Soigneur, cyclocross racer.

Mo says, “We work very differently at most tasks and our approach to training and racing but I think our strengths and weaknesses are complimentary. I admittedly can’t multitask very well and that is Matt’s specialty. Matt can juggle five balls and pick up three more without ever dropping one while remaining objective, linear and analytical. It’s essential to managing the mayhem that can come his way during a muddy cyclocross race or unplanned bumps in our travel plans.I can get a little wishy washy in the emotions of things and can do that fake juggling with only two balls. When it comes to my cyclocross racing, I often need time to process the emotions of the day (both good and bad) before I can objectively talk about or analyze a race. Matt can stay the course and compartmentalize tasks and emotions when needed to always be 100% on the job. However, when I am a soigneur my emotional empathy or intuition can end up being the difference between checking things off a list to make sure riders have what they need or just knowing that the thing that might boost their spirits at mile 120 in a 50º downpour is a surprise egg and cheese sandwich.”

Matt adds, “When it comes down to it, we’re really lucky we get to do all of this together.”

 

 

Tandemic

A tandemic is an epidemic of tandem-riding. Tandemia (another word we made up) describes the mania for tandems that most anyone who has ridden one succumbs to at some point. Matt O., our production manager, has a serious case of tandemia stretching back many years, and many bikes. He and his wife Susi have been serious tandem riders since Matt’s days at Merlin. Back then, they were only riding tandems when they were “going for a bike ride.”

Then Matt salvaged two old Schwinn cruisers and welded them together to form this bike, a homemade two-seater for rolling around town, hitting up cafes and restaurants and for visiting friends.

Then this bike entered their lives, a small, yellow, folding tandem that someone had (not so) lovingly left out with their garbage for disposal. A friend of Seven’s salvaged it and gave it to Matt and Susi as a gift. This one, dubbed the “Circus Bike,” was a small revelation. It’s smaller wheels and smaller overall size made it much more maneuverable in the city. They began riding it more and more.

The Circus Bike turned out to be a sort of proof of concept. Eventually, Matt built a new tandem, the one below.

Matt built it here in our shop to take the best elements of the circus bike, its smaller wheels and ability to break down, and incorporated it into a better, cleaner package. This bike will pack into a hockey duffel, so they can throw it in the back of the car for a weekend trip, or fly with it. This is the bike they brought with them to the North American Handmade Bike Show in Portland in 2008.

And this is the bike they do longer trips on, their custom Axiom SL 007. You might see them at D2R2 on this rig. They’ve ridden it in Chile and Australia in an ever-changing configuration, Susi always smiling, trying to get Matt to stop for ice cream, to see a friend, or to take a picture, Matt always trying to keep it rolling.

Meanwhile the Circus Bike lives on. Our own Skip Brown, ruler of the Seven tool shop, dark lord of heavy machinery, uses it to ferry his daughters around Somerville.

Photos of Skip and his girls by Ecker Power Photography.

Matt Roy and the Art of Endurance

Matt Roy is a different kind of bike rider. Most of his exploits transpire in the middle of the night, alone or with a single partner, down a road not likely to show fresh tire tracks. He’s an ultra-cyclist and the other half of MM Racing with his wife and current single-speed cyclocross World Champion Mo Bruno Roy. High points of this season, for Matt, included completion of a full brevet series, 200km, 300km, 400km, 600km and 1000km. He rode from Bremerton on the western shore of Puget Sound near Seattle, down the Oregon coast and up to Crater Lake in Oregon, and then beyond that to Klamath Falls, a three day, 625-mile odyssey  undertaken with close friend David Wilcox.

Riding a bike for three days is not a thing that most cyclists, even the most ardent feel inclined to do. The thing that’s hard to fathom is how you avoid the late night crisis of confidence and keep riding. Matt says, “Part of it is built on desire. Part is practice. You build up to it in palatable chunks, basically four hour units. You can ride for four hours, and then stop and assess what to do next. On the way to Crater Lake we were super-tired, but we were never not having fun.”

He laughs when he says, “All great art requires suffering. Seriously though, there are peaks and valleys both mental and physical, but if you didn’t fall asleep on a picnic table in a park at 2AM because you were so tired, they wouldn’t be worth doing. What keeps me going is that you see so much cool stuff over the miles. Nature changes so much from place to place, from urban to boreal forest to farm land to rushing rivers.”

If the Pacific Northwest provided Roy’s high point, the Green Mountain Double Century served as counter point. He was riding the GMDC with the aim of setting a new solo rider course record. He was, he says, “racing to prove something to myself,” and after 13 hours of hard work he was on track for a 15-16 hour finish. In spite of the rainy morning, the roads were fast and dry.

And that’s when it happened.

“I had just gone up Tate Hill Road,” he says, his tone foreshadowing the crash to come, “basically a wall of a road, so steep, and I was thinking ahead to the next flat section, the next 30 miles, bombing down Chunks Brook Road, and I just hit something. My right hand came off the bar, and I swerved into the sand at the edge of the road, and the front wheel went out and I flew. I ripped both levers off the handlebar. I laid there. I was sure I had broken something. My elbow was wrecked.”

At this point, Mo says, “I went into paramedic mode. I saw his elbow and knew it needed a dozen stitches. We cleaned him up, put him in the car, but the thing about GMDC is that it gets into all these remote corners of the state. Phones don’t work a lot. Eventually we found our way to the hospital in Bennington. It took them an hour to clean out his elbow, and he ended up with 16 stitches, four of them internal.”

The crash left him with severe whiplash. Some weeks later he saw a chiropractor who performed a “life-changing adjustment.” His elbow had hit the ground so hard in Vermont that 1000km into his west coast ride, a small abscess formed and later gave up a further small handful of rocks and soil. Can you imagine it? And he was “never not having fun.”

The crash cancelled a lot of Matt’s plans, but if anything, that seems to have made him more intent on finding a different way to ride.

He says, “I have this amazing bike (Seven Evergreen PRO), and I want to sort of throw as many stupid ideas at it, as I can. I rode the length of the aqueducts between Waltham and Wachusett. I want to do more adventurous, absurd riding, rather than structured events. I’m finding those unique adventures far more attractive now. I want to make some wrong turns, plan less. Mo and I have both said, ‘Let’s make more mistakes.'”

We should all fail so beautifully.

GMDC photos by Dave Chiu.