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Current Lead Times: Simple-Custom Framesets: 1 week. Full Custom Bikes: 7 weeks.

U.S. Built Custom Bicycles in Titanium and Titanium-Carbon Mix

One Bike (to Rule Them All)

There is a difference between a fad and a trend. A fad is an idea that pops up, becomes popular and then disappears after folks figure out it’s not as great as it first seemed. A trend is a gradual change in the way things are done. It can be hard to distinguish fads from trends. We struggle with this all the time. As builders of our own bikes, we can’t just be concerned with whether something is popular at the moment, we have to think through how to produce it, whether the resulting product is more valuable to our riders than the ones we already make, and whether developing the fixturing will be worthwhile over a period of years.

Recent seasons have  produced some interesting trends, for example the growing interest in mixed-terrain (or “gravel”) bikes and on the mountain side of things, the emergence of the 650b (or 27.5) wheel size. These are both good trends for us, because, as custom builders, we already have all the capabilities we need to produce them. What looks like fragmentation in the market, the splintering of categories, actually looks to us like a convergence of our skills with what the market wants.

So, while other bike companies scramble to bring new products to market and add pages to their brochures to cover the latest trends, we’re actually seeing a lot of our products merging together as riders get better and better at knowing exactly what they want from their bike and their riding.

Of course, we’re still building straight ahead road and mountain bikes, but we’re also building an awful lot of bikes that blur the lines between pure road and pure mountain, as riders seek one bike to meet a lot of different needs. These can be road-oriented bikes (read: drop bars) with medium-reach road calipers to fit wider tires and/or fenders, so the resulting bike can spend some time off pavement and also work as an effective commuter in bad weather, or they can be more trail oriented bikes with cyclocross forks, wide tire clearance and disc brakes. Some will take flat bars, like a traditional mountain bikes, and some will have commuter type bars, flat or sweeping, but with multiple hand positions.

We are building these One Bikes out of our Axioms, our Expats, our Evergreens and our Solas.

Over and over we see riders working on that single solution , and the bikes that come out are not only some of the most everyday useful we have produced, but also some of the most ingeniously multi-functional. They take advantage of all the things we are able to add to a frame design, all the component compatibility, to do more cool stuff on two wheels. Watch this space for two upcoming projects that will feature exactly this sort of do-everything bike.

 

Velosmith Interview with Rob Vandermark, an Excerpt

 

Our friends at Velosmith Bicycle Studio did an interview with Seven founder Rob Vandermark recently for a series they’re doing on bike builders. We’ve been working with Velosmith since they opened in 2010, and Tony Bustamante, one of the studio’s founders and owners, once worked with us here at Seven, too. Watch the Velosmith site for the full interview.

In the meantime, here is a brief excerpt:

Velosmith: In 1997, offering a custom bike was a relatively new concept for traditional bike shops. Tell us a little about those early years.

Rob Vandermark: That’s right. There weren’t a lot of options at that time. People were interested in high-end titanium and well-made steel but they didn’t really think that they were going to do true custom. There was no model for it yet. The four of us who started Seven had strong industry backgrounds in design, development, building, marketing, and sales – we had all the bases covered. So, we were able to find retailers who trusted us because of our reputation or past relationships. Within eight weeks of opening, we were shipping orders out the door.

Rob V. on the Trail

Where do you find inspiration for products and design?

RV: I’ve been frame building for 29 years and it’s still engaging for me. It doesn’t get old because the way I relate to the bike keeps changing. For the last few years, my inspiration has come from adventure riding. There was a time when I would look at other industries for inspiration – motorcycles, cars, wheelchairs – more than actually riding. Now, the pendulum has swung back to bike usage, bike riding, and all the niches that are happening in the industry today. It’s always about reconnecting to the bike in a different way.

Who do you see as your ideal customer?

RV: Because everything we do is custom, I see everyone as a Seven customer. It’s anyone who loves riding and wants a better experience while riding.

Mike’s Sola S 29er

We have recently found a good partner to work with in New Zealand, Mark Rose of Bespoke Cycles of Hamilton, which is pretty great, because riding bikes there is a unique pleasure we can recommend highly. Anyway, this is one of the first bikes we built for our Kiwi friends, Mike’s Sola S 29er.

Mike says:

This is my Sola S 29, purchased through Bespoke Cycles in New Zealand, and very recently built up. I’m the first customer of theirs, and I am thoroughly pleased with this bicycle. It fits me like a glove, and the workmanship reminds me of my previous hardtail, a 1992 Merlin. I never thought I would end up owning another titanium hardtail, but the pull was too strong.

I can’t wait to get it out on the trail, and enjoy the benefits that titanium and custom geometry have to offer.

Regards,

Mike

Some Sundays

It’s a funny post title for a Friday, but Some Sundays is how we think about the great rides of the year. Some Sundays everything is perfect, the weather, the group, the route. It all comes together in that alchemical mix. You look up from the handlebars and realize you’re having as much fun as a responsible adult has any right to. And then you’re sitting in the cafe or on the couch in the afterglow, caffeine (or beer) and endorphins swirling around in your head, the happiness of the hard-riding cyclist.

On Fridays here at Seven, there is a constant chatter about who’s riding what over the weekend. Some will ride in the woods, others on the road. Some will join big groups out of one of the local shops. Others will ride in twos and threes, everyone finding their spot, scheduling around commitments, family obligations, errands, riding at night sometimes, for fun, or because there’s just no other time.

Like you, we all aim to ride every Sunday, but life gets in the way. Despite what we all say, there are things more important than riding bikes. But some Sundays it all comes together, even when Sunday is Saturday, or Friday, or Monday morning before work.

Here’s to a great January Sunday morning ride for all of us.

On the Road: Dan Sharp in Oregon

It is easy to fall into the trap of the big ride, the grand statement. Why ride if you’re not going to put up big miles? Why stop to enjoy the view, if you’re not at the Grand Canyon. But adventure is everywhere, on our daily commutes, at our local trail systems, down roads we’ve just never turned onto before. Daniel Sharp lives in Portland, Oregon, and though his ambitions took him to the Alaskan backcountry, he is also willing to engage the wild in his own backyard, as on a recent trip from the Hood River to the Dog River.

Below you’ll find some of his thoughts on the trip.

Not all adventures are created equal. I wrote my friend Andy Waterman about doing an adventure for Benedicto and he mentioned  Alastair Humphrey’s book Microadventures. I like the idea that not every adventure has to be an epic. Epics require lots of planning, free time, and money. Our Alaska trip was a huge eye opener for us in terms of thinking about exploring roads without cars and being fairly self sufficient. Trips like that open your mind to the possibilities and get you dreaming about traveling the world by bike…But there is also reality.

The cool thing about this route is that the only driving we would have to do is down 84 an hour to Hood River. The genius of bikepacking is less car time, more riding time and you really enjoy the process of getting there. Anyone that rides a road bike in Oregon has most likely ridden the fantastic Hood River-to-Mosier trail, which is the restored portion of the Historic Columbia River Highway that is closed to cars. Sunny Saturdays are busy there with weekend warriors both young and old, so we had lots of questions as we strapped bags onto our bikes in the parking lot.

Right away I was struck with the perfect temps and the quality of the fall light. The last time Tori and I had done this route it was the first week of July. This paved stretch is a great warm up for the day of dirt roads ahead – it’s a gentle climb to the tunnel and riders are treated to spectacular views of the gorge and a swift descent down to Mosier.

The route is good practice for long days of climbing. It’s primarily a dirt road route with a couple of rocky stretches…Really, for the climb a cross bike would be fine, but for the descent a suspension fork lets you bomb it properly. I guess our different bike setups prove the point that you can do this route on just about any bike. I’ve really been enjoying the ride quality of the Seven with 2.3 tires. With the proper tire pressure, I can really let it roll on the descents without too much stress. This ride affords some excellent views to the North of Mt. Adams, Mt. Rainier, and Mt. St. Helens. Looking East you get views towards Dufur. And of course as you climb South on the route Mt. Hood just gets bigger and bigger.

Knowing the route, I was confident three bottles would get me to the first water refill at Beaver Spring, which is 19.8 miles from our starting point, or 13.3 miles from Mosier. You have to hike in a bit off the route to get to a good place to filter, but if you follow the trampled grass and leaves on the East side of the road, and listen for the sound of running water it’s fairly obvious where to go. We also knew that we’d be camping by a water source, so we didn’t have to climb with all of our water for dinner and breakfast.

For me, it was great to share this route that challenged me three years ago on the hut trip and feel my familiarity improve with every successful run. I don’t have every turn memorized yet, so I still rely on the GPX track and the cues, but it gets easier every time. It was great to be able to share the ride!

We all marveled at how different the route seemed on day two. The morning light was different, the views were different and we got to descend everything we climbed yesterday. There was alot of incredulous “we climbed up that?” We stopped for every view we missed the day before. Sometimes the fun of bombing dirt roads won out and I had to just make a mental snapshot and keep on riding.