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Current Lead Times: Simple-Custom Framesets: 1 week. Full Custom Bikes: 7 weeks.

U.S. Built Custom Bicycles in Titanium and Titanium-Carbon Mix

The Language of Custom

 

mountain biker in a field

Custom is not a secret language developed in shops and factories where there are initiated whispers in hushed tones about the craft of metal work. Custom is not a collection of technical terms that necessitates the reading of obscure manuals or classes in physics to understand.

If you’ve ridden a bike, you can speak the language of custom.

Continue reading “The Language of Custom”

Dan’s Expat S, or Bill the Pony, II

'Bill the Pony II' custom name graphic on the top tube

We  spend all our time building custom bikes and talking about custom bikes and trying to tell the story of custom bike building. So it’s sort of mind blowing when you work with a customer who fully documents the process from their own perspective, and you get to read it and it opens your eyes to what it is you really do.

Smiling Dan holds his bicycle frame during a shop tour

A recent Expat S build, for Dan H, gave us this opportunity. Dan has an excellent, personal cycling 7, and he starts right from the beginning on this project, narrowing down his choices and ideas. Then he orders his Seven and does a deep dive on the details. Then we detour into naming the bike, a process that is equal parts goofy charm and intimate portrait of how bicycle riders bask in the culture of riding bikes. That part was pretty inspiring. At last, Dan comes to visit while we are building his bike, and then we deliver it to him.

You can read for yourself that Dan is quite a character, a passionate cyclist, a big thinker. Getting to know our riders is one of the very best parts of doing things the way we do. That Dan is local to Seven and comes to us through the excellent Ride Studio Cafe is great, but we have had this sort of experience with riders from Indonesia, the Philippines, Australia, Germany, Spain, the UK, Texas, California, and Ohio, too.

Peter’s Evergreen PRO – from Tenafly Bicycle Workshop

We received this cool video the other day from our friends at Tenafly Bicycle Workshop. How fitting that the first bike posted to our 7 here in 2019 features the special edition Four-Seasons paint scheme.

This is Peter’s Evergreen PRO. Watch it being assembled by the pros at TBW!

Peter's Evergreen PRO - from Tenafly Bicycle Workshop

Outdoors, Inc & The Race Between the Bridges

Team Outdoors Inc. posing with their muddy Mudhoneys

Here’s a handsome crew. Our friends at Outdoors, Inc in Memphis sponsor a race team called Los Locos (pictured here with some of their Sevens), and this is a shot of them just after the Race Between the Bridges, a local gravel grinder. Seven rider Hart Robinson, second from right, made this year’s race podium. Outdoors, Inc. owners Joe and Carol-Lee Royer are in the middle.

Out of 100+ starters, only approx 38 finished the race due wet conditions with clay mud and gravel.

Matt B’s Graphite Gravel Evergreen SL

This is Matt’s Evergreen SL turned out in the limited edition Graphite Gravel configuration, with custom decaling, a Seven Ti seatpost and alloy bar and stem. We built this one with our friend Kyle at Spin City Cycles in Decatur, IL. Matt’s photos and kind words, below:

Matt B's Graphite Gravel Evergreen SL - three quarter view

Seven, 

For years I have watched countless Sevens come through Spin City Cycles for routine maintenance and upgrades. Each time I would have the opportunity to talk to one of the owners it was impossible not to sense that they knew they owned something special. 

I always appreciated that love they showed for their bike, but it was not until last week when I took delivery of my own custom Evergreen SL that I truly understood where that pride was coming from. 

Very simply, the bike is perfect. It is completely customized down to the smallest detail to match my riding style, fit and aesthetic preferences.  There is something special about being able to jump onto a brand new bike and just know that nothing needs to be changed or adjusted.   

A special thanks to both of you for making this experience a reality. The service that I always receive at Spin City is truly second to none, and I am convinced they have found a perfect partner in Seven Cycles.  Each and every question throughout the process was answered and even the smallest request you both worked together to make happen. 

There have been a lot of beautiful bikes that I have admired and owned, but this one will now forever be on top of my list as the first one designed and built to meet my specific needs. A special thanks to the both of you for what I know will be years of enjoyment. 

Matt B

Matt B's Graphite Gravel Evergreen SL