Seven Retailers – Page 15

Velosmith Interview with Rob Vandermark, an Excerpt

Our friends at Velosmith Bicycle Studio did an interview with Seven founder Rob Vandermark recently for a series they’re doing on bike builders. We’ve been working with Velosmith since they opened in 2010, and Tony Bustamante, one of the studio’s founders and owners, once worked with us here at Seven, too. Watch the Velosmith site for the full interview.

In the meantime, here is a brief excerpt:

Velosmith: In 1997, offering a custom bike was a relatively new concept for traditional bike shops. Tell us a little about those early years.

Rob Vandermark: That’s right. There weren’t a lot of options at that time. People were interested in high-end titanium and well-made steel but they didn’t really think that they were going to do true custom. There was no model for it yet. The four of us who started Seven had strong industry backgrounds in design, development, building, marketing, and sales – we had all the bases covered. So, we were able to find retailers who trusted us because of our reputation or past relationships. Within eight weeks of opening, we were shipping orders out the door.

Rob V. on the Trail

Where do you find inspiration for products and design?

RV: I’ve been frame building for 29 years and it’s still engaging for me. It doesn’t get old because the way I relate to the bike keeps changing. For the last few years, my inspiration has come from adventure riding. There was a time when I would look at other industries for inspiration – motorcycles, cars, wheelchairs – more than actually riding. Now, the pendulum has swung back to bike usage, bike riding, and all the niches that are happening in the industry today. It’s always about reconnecting to the bike in a different way.

Who do you see as your ideal customer?

RV: Because everything we do is custom, I see everyone as a Seven customer. It’s anyone who loves riding and wants a better experience while riding.

Loc’s 622 SLX

This is Loc’s 622 SLX. He is a ride leader at Pleasant Hill Cyclery in San Francisco’s East Bay, and he wanted a stiff, all-out speed machine. He chose a 44mm headtube with a tapered fork and thru-axle rear dropouts, as well as a BB30 bottom bracket. He opted for our custom Ti seatpost and stem, too, which made this a very clean, refined final build with no decals, just a head badge to let you know it’s a Seven.

Zachary’s Evergreen SL

We built this Evergreen SL for Zachary with our good friends at the Downtube Bicycle Works in Albany, NY. Zachary is a strong, young rider, who takes his bike long distances over variable terrain to visit family and friends. Being able to pack gear was very important to him, as was the ability to do extended stretches without stopping to resupply. Note the third water bottle.

Some photos, and kind words, below:

I know it’s been a few months here since I got my new bike but I just wanted to send you both a brief update and some photos.

The evergreen rides like a dream. In stark contrast to the (name of bike removed), my other trusty steed, I am just floating up the hills effortlessly (not to dis the (other bike), it’s my tank when I need it). The bike does feel solid and familiar but is so much more agile and maneuverable. I have since been riding very comfortably.

After the first long ride (Sdy to Cooperstown) I am hooked. I have since been enjoying weekly winter rides through the hills of Pennsylvania. I’ll be attempting a complete Brevet series (randonneuring) this spring as well. Attached is a photo of the bike and the hills around Cooperstown, NY as well as a photo of my recent ride from my home in the Pocono plateau of Pennsylvania up north to Binghamton, NY.

Thank you both for helping to build my dream bike. I am very excited to see where in New York State and Pennsylvania it will take me this upcoming summer, as well as the years and hopefully decades of riding it will bring me thereafter.

Cheers!

Zachary

On the Road: Seattle with Cascade Bicycle Studio

We can’t lie. It was nice to fly out of snowy Boston, even if our destination was rainy Seattle. 55F with rain is a welcome break from 10F with mountains of snow lining the roads.

We gave a Tech Talk at Cascade Bicycle Studio, delving deep into the benefits of steel, titanium and carbon, as well as looking at the latest in custom paint and talking about our Evergreen bikes and the act of Evergreening. We never tire of talking about bikes and bike riding. As usual, the questions at the end were the best par.

The guys at the shop were game for a ride the next morning, even though it was pouring. Sometimes the stereotypes are true, it rains a lot in Seattle, and sometimes you still have to ride your bike.

We rode up along the canal, out of Fremont. We climbed what seemed to our New England eyes like impossibly green hills. We hurtled down wet descents, trusting to our local guides. We crossed the ship locks at Ballard near the west end of Salmon Bay, walking our bikes to escape the ire of the very serious people who operate them. There were no salmon on the fish ladder, and the view was seriously compromised by low lying fog and pelting rain, but still, what a ride! We finished at the coffee shop, as you do, and warmed ourselves while we dripped dry on their nice wood floors.

It’s easy to get stuck in your bubble, thinking the rest of the world rides the way you do in the same conditions you do, but that’s not remotely true. We love visiting our friends at shops all over the world, if only to better understand why we build so many different bikes.

The Local Bike Shop (LBS)

Here at holiday time, as people dash around looking for last minute gifts, we wanted to say a quick word about local bike shops

The Internet is a magical thing, a tool that has allowed us to share information (like this 7) with greater ease than all the technologies of previous centuries combined, and yet we’ve learned that the Internet isn’t a solution for every challenge we face.

Everyday we get calls and emails from people interested in our bikes, and often they want to know if they can order a bike directly through our website. Technologically, it is possible.

But, we persist in the belief that the local bike shop is the best solution for the challenge of building a custom bike.

There are a number of reasons we feel this way:

1) Local, local, local – We build bikes for riders all over the world, but we believe in doing business locally whenever possible. And the only way for us to be local to many of our riders is by having a local expert who is intimately familiar with our products and processes. That local expertise is critical to building good bikes, and it comes from the local shops we’ve partnered with from the beginning.

2) Collaboration – Building a custom bike is a collaborative process. As the builder, we need the input of the rider to know not only the correct proportions for the bike, but also how the bike needs to feel and what features it needs to have. The local bike shop has spent years (sometimes decades) fitting riders to their bikes and anticipating issues before they start. Their input to the design process is critical.

3) Lifetime service – We expect your Seven to be the best bike you’ve ever owned, but that doesn’t mean it won’t ever need service. Proper and regular maintenance is key to the quality and longevity of your bike. That service comes from the LBS, and it is always better when the shop was also involved with the initial design and assembly of the bike.

4) Advocacy – Cycling is a sport that depends on community, and few entities do more to support that community than the local bike shop. From group rides to charity events to racing teams, the LBS is almost always the hub for the cycling community. Working with these key players is the best way for Seven to support cycling in your community.

Happy Holidays all, from Seven.