Seven Cycles – Page 64 – U.S. Built Custom Bicycles in Titanium and Titanium-Carbon Mix

Velosmith Interview with Rob Vandermark, an Excerpt

Our friends at Velosmith Bicycle Studio did an interview with Seven founder Rob Vandermark recently for a series they’re doing on bike builders. We’ve been working with Velosmith since they opened in 2010, and Tony Bustamante, one of the studio’s founders and owners, once worked with us here at Seven, too. Watch the Velosmith site for the full interview.

In the meantime, here is a brief excerpt:

Velosmith: In 1997, offering a custom bike was a relatively new concept for traditional bike shops. Tell us a little about those early years.

Rob Vandermark: That’s right. There weren’t a lot of options at that time. People were interested in high-end titanium and well-made steel but they didn’t really think that they were going to do true custom. There was no model for it yet. The four of us who started Seven had strong industry backgrounds in design, development, building, marketing, and sales – we had all the bases covered. So, we were able to find retailers who trusted us because of our reputation or past relationships. Within eight weeks of opening, we were shipping orders out the door.

Rob V. on the Trail

Where do you find inspiration for products and design?

RV: I’ve been frame building for 29 years and it’s still engaging for me. It doesn’t get old because the way I relate to the bike keeps changing. For the last few years, my inspiration has come from adventure riding. There was a time when I would look at other industries for inspiration – motorcycles, cars, wheelchairs – more than actually riding. Now, the pendulum has swung back to bike usage, bike riding, and all the niches that are happening in the industry today. It’s always about reconnecting to the bike in a different way.

Who do you see as your ideal customer?

RV: Because everything we do is custom, I see everyone as a Seven customer. It’s anyone who loves riding and wants a better experience while riding.

The Overlooked Awesome, Part V

The Overlooked Awesome is about all of the great things you can get out of a custom bike beyond the perfect fit. Check out installments I, II, III and IV.

Part V is about the future. Time, as nearly as we can tell, is uni-directional, the present sprawling relentlessly forward into the future. We get older. Our interests change. How and where we ride changes, too, our relationship with the bike.

So when we design a new bike, we think about how it will be ridden in 5 years, in 10. We make lifetime bikes, so we think about how the rider will change in their lifetime. We design in adaptability. Will a road bike become a commuter? Will a commuter be ridden on tours? Will a trail bike do some bike packing?

There are all sorts of ways to future-proof a frame design. For example, we can make a headtube a little longer, rather than depending on spacers to achieve a desired bar height. That leaves the rider the option of adding spacers later, when maybe they are less flexible. This the fit-related future.

Or maybe we’re working on a cyclocross race bike that the rider will eventually use as a winter commuter. We add fender mounts. This is the use-related future.

Many of these things are simple to do, but our experience is that when people buy a new bike, they buy the bike they want right now. As designers and as builders, it’s our duty to help them think about the longer term, and to make sure we are designing in as much value as they can get from their Seven over its entire lifetime.

Picking Tubes

There is a practical side to picking the tubes for a custom bike frame, and there is an aesthetic side. There is a science, and there is a craft. What we think will match the rider’s preferred ride feel, sometimes doesn’t match the rider’s stated desire for “fat tubes,” which can be very stiff. As with all things custom design and build-related, finding the right balancing points make all the difference. The key to success, then, is having enough options to create a balance. We have a whole wall of different-sized tubing, steel and titanium and carbon, multiple diameters and wall thicknesses, and then in many cases we butt those tubes to further refine the bike’s ride feel.

But backing up, we take a lot into consideration when picking the tubes for a rider’s new bike. Some of it is formula, knowing what has worked for rider’s of a given size for a given style of riding. But then you have to consider their aesthetic preferences too, how aggressively they want the frame to handle, how comfortable they want to be. You make little adjustments to the tube spec, based on experience. This is the craft part.

Matt O., our production manager, says, only half-jokingly, that when he specs tubes for a bike, he looks at the rider’s profile and asks how that rider is different from him in size and/or in the way they want their bike to feel. Then he adjusts from what he would build for himself.

There are also factors like racks and fenders to consider. Will the supporting tubes take additional weight and strain. We adjust for that.

We say that every Seven is different. Every one is unique, and that is pretty literally true. There are so many levels of customization that goes into each bike. The tube set is just one of them, but it’s a valuable one. It’s part of what makes the difference between any old bike, and your bike.

There is No Weather

With spring in the New England air, the time to gird our loins against snow and cold has (mostly) passed. Now we just have to concern ourselves with staying upright on the ice that comes from snow melting during the day and refreezing at night. We’re all still running our studded tires, so it shouldn’t be an issue. In fact, if there is one lesson from this record setting winter season, it’s that there is no weather that doesn’t offer the promise of fun on a bike. We challenged ourselves to ride through snow storms this year. We braved the cold. And we found, over and over, that riding bikes was still fun.

Next fall we will look back and know there is nothing to be afraid of when you have a bike suited to its purpose and a love for riding to keep you warm and willing.

A Bike for All Seasons

We’re at a funny spot in our local cycling season. After record snow and cold, we are beginning to see more sunlight and significant melt. Many of us have been riding our Evergreens all winter with studded tires, which are good for keeping you upright on icy surfaces. You don’t go fast with studded tires, but arrival at your destination is more likely. We have had fun riding through snow storms, through cold snaps, over icy trails and slick roads. The time has come, maybe, to think about switching back to an everyday tire, like a 32mm file tread.

It was in contemplating that change, and ultimately deciding that we have more ice in front of us, that we realized the value of the Evergreen.

In the summer we ride dirt roads, trails, gravel, pavement, really any surface, on the Evergreen, with tires that range from 25mm road tires to 40mm all-terrain rubber. That range of options for tire selection is a real game changer. Add on top, the effectiveness of disc brakes in foul weather, and you have a bike that will go almost anywhere, at any time of year. We highlighted this bike’s versatility in a post a few months ago, but since then we’ve ridden it in some of the heaviest weather New England has seen in more than a century.

Now, as we contemplate converting back into something like spring riding mode, it is amazing to think of all of the places we’ve ridden our Evergreens over the last year, and how good they are at just about everything. They might just be the most versatile bikes we’ve ever built.

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