Seven Retailers – Page 8

The Enigmatic and Sincerely Fast Giovani

riding the Seven Giro Limited Edition Resolute SLX

Right now, our good friends at Cascade Bicycle Studio in Seattle are running a daily contest in concert with a mutual friend of ours, a quixotic Italian pro named Giovani.

Having not made his team’s Giro d’Italia roster (again), he is training in the misty hills of his adopted American home, and every day he posts his times for various routes. If riders, everyday schlubs like us, can beat his time, then a prize can be retrieved from CBS.

Seven Giro Limited Edition Bike

Now, not all of us can get to Seattle, and even if we could, a formidably strong rider like Giovani is tough to beat, BUT even if you can’t be there, it’s worth following along, if only for Gio’s commentary and photos.

“sun shines on #cbsgirobike except for days of rain”

Our erstwhile Italian friend is riding the special edition Giro Bike we built with the guys at CBS a few seasons back.

Seven in Chicago Magazine

We were fortunate to be featured in Chicago Magazine this last month, with a little help from our friends at Get-a-Grip Cycles. With a two-page spread of our (actually rider Shawn Briggs’) 622 SLX, the piece does a nice job of quickly dissecting what goes into a bike customized to the nines. Many potential riders can by put off by a price tag, without considering all the components that go into it, and the long term value you get from designing and building the right thing the first time.

Detail of a spread titled the making of a $13,000 bike

The making of a $13,000 bike - Here's what goes into building a masterpiece on two wheels

Robert’s Axiom SL

Here’s an Axiom SL we built with our old buddy Karl at True Cyclery in New Haven, CT.

a tall Axiom SL with blasted graphics

Robert writes:

Seven

Karl just delivered my new Axiom SL. It is gorgeous! Thank you for the excellent bike. I was very concerned as you know about the aesthetics of such a big bike, but the design and workmanship was tremendous. And Karl was superb throughout the entire process. You guys made a great team.

Now, I think I feel some sort of flu coming on. I cannot imagine I am going to be able to work in the office for a full day today.

All the best.

Robert

Keith’s Evergreen S

A simple and elegant Evergreen S

This is Keith’s Evergreen S, built out for him by our friends at Redbeard Bikes in Brooklyn. We got these photos and a nice little write up from Ilya at Redbeard:

What’s in a commuter?

Keith was looking for a bike that could be everything — daily commuter through Brooklyn and Manhattan, upstate dirt crusher — a bike that would look good, and ride even better.

The Evergreen was the best platform for this super-build.

The first bike we built for Keith, a couple years ago, was a custom painted Parlee. Titanium frames are magic, so we didn’t need any paint on the Evergreen. The Chris King Turquoise kit gives the bike just the right amount of zing. To give the bike a well rounded personality, we laced the hubs to Hed Belgium Plus rims. The wheels can take a 25mm race tire, or a 35mm plushy deluxe (the Compass Bon Jon Pass will be nice). The Evergreen’s personality changes right with the tires.

We dialed the geometry for stability, we dialed the acceleration to 11. This was the note we received from Keith after his first ride:

“Rode in today and damn man…the best way to describe the ride is it floats on the road.”

Next up, Keith puts the bike through its paces in the Berkshires. Can’t wait.

100,000 Miles

Mick Gould riding his Seven

Following on from yesterday’s post, here’s another remarkable rider doing remarkable things on his Seven.

Mick Gould newspaper clipping

This is Mick. We built Mick’s Axiom SL just this year with our friends at Stout Cyclery, but we feel completely honored that he chose our bike to clock up the 100,000th mile he’s ridden since retiring.

We’ve seen a few photos of Mick and his bike, and the one thing that jumps out of everyone is his smile. This is a guy doing it the right way.