skip to content
Current Lead Times: Simple-Custom Framesets: 1 week. Full Custom Bikes: 7 weeks.

U.S. Built Custom Bicycles in Titanium and Titanium-Carbon Mix

Where Does Performance Really Come From?

Brad at the Continental divide
There is this idea that, to perform really well, a bike has to be hyper-stiff, and/or the rider has to get into a maximally aerodynamic position, as if either of these characteristics, alone, yields speed.

In the last few weeks we’ve received dozens of photos of Seven riders taking on challenges like the Trans Am Bike Race, 600k brevets, the Green Mountain Double Century and Dirty Kanza. As a percentage, Seven is disproportionately represented at these events, which is to say, you see a lot more of our bikes at events that require maximum performance from racers and riders. And why is that?

Torsional rigidty, drivetrain stiffness and aerodynamics can all be good things, but in our experience they have to be balanced against fit and comfort. If the rider isn’t comfortable in his or her “aero” position, it won’t be possible to generate big power. If a rider isn’t comfortable on the bike, it will be exponentially more difficult to cover big distance.

When the chips are down and things like fit and comfort come to the fore, a custom Seven shines, because we seek those balances in all our designs. Peak performance, and peak fun, too, don’t come from shorthand answers to design questions. They come from thoughtful design, carefully chosen materials and a rider-specific approach.

bRad Across America – Through the Mid West

When last we checked Brad’s progress in the Trans Am Bike Race, he was cruising through the Rockies. Over the last few days, he’s really put the pedal down (pun intended) and crossed off all of Kansas and most of Missouri. He’ll cross the southern tip of Illinois and then head into Kentucky over the next few days. If he didn’t still have so far to go, we’d say he’s on the run in to the finish. And while he’s confessed to being tired, he’s still covering 150-200 miles a day, sometimes riding at after dark to avoid the mid-day heat.

As always, he sends back great photos, especially for a guy literally racing across the country.

Welcome to KansasBrad eats a twizzler on the rideEndless pavementMissouri Welcomes YouSunset on the Midwest

2015 Green Mountain Double Century

We had a number lunatics friends at the Green Mountain Double Century this weekend, including our own Jake Bridge, and close friends of Seven Matt Roy and John Bayley. This annual event is one of the great challenges on the New England ride calendar, the brainchild of Sandy Whittlesey. It’s the big brother of the hyper popular Deerfield Dirt Road Randonee, held each August on some of the same dirt roads.

Jake, Matt and John all finished this year, if only to prove they are better people than the rest of us.

Here is Jake’s report:

Jake's thoughts
Jake’s Rolling Self-Portrait

The most brutal day on the bike turned out to also be incredibly pleasant, laid back, at times even relaxing. The route was 210 miles, over 20,000 feet of climbing, and mostly dirt roads. Even starting at 4am, everyone knew there was no hope of meeting any reasonable deadline. We weren’t making it back for dinner. We weren’t making it back before dark. Maybe, we thought erroneously, we’d make it back by midnight. It would be foolhardy to crush any particular hill, with so many yet to come. With no deadlines, no KOM’s, no town line sprints, we settled in to enjoy the company, the roads, and a  beautiful day in Vermont’s Green Mountains. We stopped for lunch at a restaurant, sipping tea and lemonade and swapping stories while waiting for sandwiches and french fries.

Don’t get me wrong: it was plenty brutal, full of long monstrous climbs. Shortly after dark, the cue sheet warned, “terrible climb”, and we climbed, terribly, 1000 feet in the next two miles. Headlights told us where the edge of the road was. Taillights up ahead told us where the top of the climb wasn’t. The early part of the day had been marked by expansive technicolor views and jovial conversation. By the end the views had shrunk to illuminated patches of gravel and the conversations were mostly internal.

And, then, somehow, it was flat again. A few easy miles along the green river, frogs hopping out of headlight beams, and we were back where we started.

Riding into the sunset

You might have read, last week, about Matt Roy’s last attempt at the GMDC. Spoiler alert: it ended in the ER. This year went a bit better for Matt.

He says:

Matt Roy smiling on the ride

Turned out to be a good day after all. It was a last-minute decision to toe the line with the rest of the GMDC crew but I had been staring at the course profile above my desk for over a year now, pinpointing the exact spot where my hand came off the bars and I flew into the gutter. It meant that I would be tackling the course without a support car and without a team by my side but it also meant I could ride without pressure or expectations (my own, more than any one else’s). Happy with how the day went.

Here are some of Matt’s photos, which suggest, it was a good day (and night) for riding 210 miles.

Sunny dirt road

Sunny Vermont Road

Evergreen SLX

Checking in with bRad Across America

Brad’s been on the road for ten days, and he’s made incredible progress, passing from Oregon, into Idaho, Montana, and now Wyoming. This is the wide open West, pine country, Yellowstone.

Part of us envies him this time, spending whole days on the bike, exploring, seeing beautiful things, thinking. And part of us still can’t comprehend the size of what he’s taken on. A ride like this promises all the good of an epic adventure, but it also promises hard work beyond much you’ve experienced before. There will be highs, and there will be lows.

While we’re not privy to Brad’s evolving thoughts about the race, he has sent a lot of great photos, more of which we share with you now:

Chief Joseph Pass

Edless paved road

Brad's bike in Montana

Lewis and Clark Trail

Shadow on the Road

Evergreen Campground

Brad puts his feet in a pond

Winding Road Next 99 miles

Bike Hole Pass

Brad stares down an enless road

The Lost Double Century

Matt Roy's face

Our friend Matt Roy is no stranger to the Green Mountain Double Century. He owns individual and team course records for the annual event. Last year he was out on the course, gunning for a new best time, when things went wrong. He crashed. His buddy Dave Chiu had been following along, taking photos, but Dave wasn’t there when Matt crashed near the end, giving himself whiplash and gashing his elbow to the tune of 16 stitches, which might also be a course record in its own right.

Now, nearly a year later, we are looking back on the images Dave and Matt released, and, as is usual with Dave’s photos, they are stunning.

Check them out here. Check out more of Dave’s work here.

Matt Roy's on his Seven

Matt Roy in a hairpin turn