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Mo Bruno-Roy earns 3rd place Day One, 5th place Day Two of Mercer Cup

Mo-Bruno Roy at the 'cross race at the 'cross race
Photo: Jon Henig

Battling deep mud and strong winds, MM Racing p/b Seven Cycles rider Mo Bruno-Roy showcased her bike handling skills by out-pacing the majority of the field through technical sections of the course.

“It was important to get out in front because there was room for errors, like getting tangled up in the tape and taking bad lines,” Bruno Roy said. “Today was definitely a race of attrition rather than tactics, which is better for me. It was all about keeping the gas on.”Her podium finish on Saturday and 5th place finish on Sunday continues her streak of top placings against some of the toughest fields in North America. Mo resumes her racing schedule this coming weekend at Whitmore’s Cross Verge Mid Atlantic Series/NACT UCI in Southampton, New York.

Seven Cycles and Belmont Wheelworks celebrate the launch of Team MM Racing

Collage of MM racing event
Photos by Natasha Boltukhova—Pedal Power Photography

The New England duo of Maureen Bruno Roy and Matt Roy announced their new team, MM Racing, with a launch party at Wheelworks in Belmont, MA Friday October. Guests were treated to delicious food and drink; homemade deserts complete with Seven logo, and a multimedia presentation to kickoff the start of the team’s new partnership with Seven Cycles. A raffle was also held to support the team’s fall racing season.

The MM Racing roster features the duo of Maureen Bruno Roy, two-time podium finisher in the Elite Cyclocross National Championships, winner of the Verge New England and Verge Mid-Atlantic Cyclocross Series, and 2006 US Cyclocross World Championships Team member and Matt Roy, team mechanic and ultracyclist, winner of the Saratoga 12-hour, the Connecticut River Double Century and UMCA Cross-state record holder for Maine North to South.

For the 2008 and 2009 Cyclocross seasons, Seven Cycles will be providing Maureen with custom IMX ‘cross bikes. The IMX features a strategic blend of butted titanium and carbon fiber, resulting in a super-lightweight, high-performance ‘cross racer. In regard to her newest sponsor, Maureen said, “I’m so thrilled to be working with Seven. Their attention to detail, professionalism, and passion not only make for amazing bikes but also extends beyond the manufacturing and is truly reflected in the people at Seven Cycles.”

Seven’s Jennifer Miller, adds, “All of us at Seven Cycles are excited and proud to have Maureen representing us. She is a strong competitor, possessing a high-degree of professionalism. Equally important, Maureen is friendly and upbeat and is a great ambassador for the sport and her sponsors.”

Seven’s First Factory Immersion Event

Mattison Speaks to the group at the Factory Immersion event

Seven Cycles held its first Factory Immersion Event at its Watertown, Massachusetts location on September 8 and 9. With its office and production on site, Seven put together a comprehensive program for 40 Retailers who visited us from 15 states and two countries.

The first of its kind for Seven, the 2-day Factory Immersion event took place in the form of 7-minute clinics, presented by 23 employees throughout the company—from Account Executives to Welders and Painters. Small groups rotated around the facility between the office and the production area to watch demonstrations and listen to clinics. Retailers found themselves immersed in topics ranging from Seven’s A6 Carbon Frame Durability to the Five Elements of the Ideal Bike with an opportunity to see what Seven is doing up close.

If you were not able to attend, here are a few examples of what we covered in more than 80 clinics:

  • Seven’s Limited Edition & Special Edition & RSD
  • Seven’s Five Elements of the Ideal Bike
  • Seven’s A6 Frame Durability
  • Aerodynamics Is Not Speed, “Design for Speed”
  • Paint

Stef guides a group at the factory immersion event

“…the essence of the reasons we are so committed to the relationship we have with Seven, is the holistic way in which they view the experience of the work that they do. Like HubBub, every customer for whom Seven builds a frame is unique—”real”—not just a name on the order form or a series of numbers in a drawing. I became aware that each retailer has a unique relationship with Seven—including the way they order their products from Seven. And to their credit, Seven is able to bend and yield to the idiosyncrasies of a lot of different retailers. In fact, the willingness of Seven’s staff from Rob Vandermark’s introduction to Tanya Mayther’s shipping clinic, made us each of us feel important to the company. It was evident in everything we experienced these two days, from their physical plant to the food they served.”

—Diane, HubBub in Ohio

It was a valuable two days with the generation of many great discussions and ideas.

Action & Fitness Magazine: Seven Cycles Elium

5 Tips for Perfect Bike Fit

Words by Joel Gironella
Athlete: Eric Carandang, fitness first cycling team

Bike Fitup Guide

My wife often jokingly tells our friends that I log more miles on my bike than with my car. And although there is some truth to that, doing a 65-km bike ride for two hours is certainly a much more pleasurable experience than having to drive from Alabang to Mandaluyong in a similar time and see your odometer advance by just 40-kms. Since I put in major time on my bike, I make sure that I’m properly fitted and comfortable riding it. A poorly fitted bike position can spell disaster for mist beginners. Ailments can range from a sore neck, numb feet, lower back pain or worst…saddle sores…Ouch! Her are a few pointers to consider to make sure that you’re properly dialed in.

1. Frame Size

Nothing is more crucial than buying the correct bike frame size. With most manufacturers making their sizing as simple as buying a t-shirt, it’s imperative that you consult your local bike shop on what’s your ideal frame size based on your bodily proportions (arms, legs, torso…). If you get this part wrong, you’ll have a hard time following the other pointers.

2. Saddle Height

Start pedaling, and with your leg all the way down (pedal in 6 o’clock position), you should see a slight bend in the knee. If your leg is straight (knee locked), your seat is too high. If your knee is very bent, then your seat is too low. Either way, both problems can hurt your knees. A seat that’s too high will also cause you to bob on the saddle, causing you to waste too much energy stretching out your legs to compensate the pedal stroke. On the other hand, a seat that’s too low won’t utilize all your leg muscles.

3. Seat Position

The nose of the your saddle should be behind the bottom bracket (the axle that’s turned by your crank arms). If it’s ahead of the bottom bracket, you won’t be fully utilizing your leg muscles. You want to have as smooth a pedal stroke as possible. Also, with the pedals parallel to the ground, your front knee should be directly over the pedal spindle (middle of the pedal). The idea with your pedal stroke is to make it semi-elliptical (not circular as is the common misnomer). You want the achieve a smooth application of power on the downstroke, and a seamless pull of you leg on the upstroke.

4. Handlebar Height

For beginners, your handlebars should be ideally equal in height to your seat. For the competitive cyclist who wants to be more aerodynamic, then a handlebar height which is lower by three to five inches than the seat height is ideal. The more flexible you are, the more aerodynamic you can be without sacrificing comfort. Yoga practitioners have a definite advantage here. Note that a lower handlebar height tends to compromise breathing; there’s a limit to how low you can go before you literally find it difficult to breathe.

5. Stem Length

To determine if you have the proper (the bar that links your handlebar to the frame), just grip the drop portion of your handlebar and look downwards. As a rule of thumb, you should not see the hub of your front wheel. It should be obstructed by the the top of the handlebar. If you can see it ahead of the handlebar, then your stem is too short. If the hub is far behind your handlebar top, then your stem is too long.

By following these five basic bike fit principles, you can be assured of hours of fun and comfort in your bike, not to mention an injury—and pain-free experience as well. See you all on the road!

 

Limited Edition Late-Night

Limited Edition Star-Crossed

Seven is partnering with Cascade Bicycle Studio in Seattle on a Limited Edition bike for Seattle’s upcoming Star Crossed cyclocross race. It’s the first big race of the cyclocross season—yes, the season is here already!

We are offering two models—Mudhoney and Tsunami Steel—in three unique limited edition paint schemes. This bike is available only to Cascade customers and only for a very limited time. Bet you wish you lived in Seattle…