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Featured Product: Internal Cable Routing for Shimano Di2 Compatibility

Axiom Sl with Di2

For riders planning to take advantage of Shimano’s Di2 groupset, Seven Cycles offers an internal cable routing option on our frames.

Seat tube with Di2 port

Since the introduction of Di2, Seven has been building frames with standard cable routing that allows riders to use zip-ties to secure the Di2 cables. Now we offer the clean, protected look of internal routing on all road and cyclocross models.

Di2 front derailleur setup

These images show an Axiom SL frame with frame modifications for internal routing. The Internal Cable Routing option is available on new bike orders only.

dropouts with Di2 port

BikeRadar: Seven Cycles offer Earth Day commuter model

Seven Limited Edition Earth Day bike

Boston-based Seven Cycles are offering a limited edition titanium commuter bike to commemorate the 39th anniversary of Earth Day on April 22.

Eco-friendly transportation doesn’t come cheap, though. For US$5,900, you can be the proud owner of a 15-pound beauty, highlighted with Chris King components, Seven’s titanium Tiberius bar, titanium stem and new titanium seatpost, Carbon Drive belt drivetrain, Crankbrothers Cobalt crankset, bamboo fenders and Mavic Open Pro/Chris King wheelset with No Tubes road kit.

“We were working on a carbon footprint reduction project, trying to see how we could reduce energy and materials usage in the fabrication and shipping processes,” marketing manager Mattison Crowe told BikeRadar. “The ‘aha!’ moment occurred when we realized that we could use what we learned to assemble a very cool bike that also impacts the way we will build bikes tomorrow.

“The timing happened to coincide with Earth Day, so we designed the bike to promote sustainability and responsible resource use on a daily basis. We’re trying to add value for the rider who seeks not only fitness and convenience, but is environmentally conscious.”

Seven start with their straight-gauge titanium Muse frame, using sandblasted graphics on the frame rather than traditional adhesive decals, in order to limit resource use. In addition to the standard graphics, each frame includes a sandblasted Earth Graphic on the front of the head tube.

Seven Limited Edition Earth Day bike detail

According to Crowe, Seven have increased their strict standards for energy and resource reduction in the making of these bikes.

“Many processes that require significant power usage will be performed using manual labor. This creates a 25 percent reduction in energy costs,” Crowe explained. “A team of Seven artisans who commute exclusively by bike will handle all design and fabrication. When ready, the bikes will ship via FedEx Ground in a reused box and packing materials.”

“The Earth Day Bike is available immediately and if we receive an order by April 6, we guarantee the frame will ready to ship by April 22,” Crowe added. “Normal delivery timeline for these bikes is four weeks.”

According to Crowe, this offer is available outside the US through Seven’s international distributors.

Anyone who purchases a limited edition Earth Day bike will receive a free one-year membership to Earth Day Network and a subscription to their publication E-Magazine, worth US$35. Seven have also committed, as a company, to commuting 7,000 miles by bike for every Earth Day Bike sold. According to Seven, the average American commutes 7,000 miles by car annually, using 350 gallons of fuel.

On April 22, 1970, Earth Day marked the beginning of the modern environmental movement, spearheaded by then US Senator Gaylord Nelson of Wisconsin. Approximately 20 million Americans participated, with a goal of a healthy, sustainable environment.

For more information, visit www.sevencycles.com.

roadbikereview.com: Seven Axiom SG Wins Choice Award

By Robert Millar

Seven is pleased to announce that the Axiom SG road model is the recipient of the 2006 roadbikereview.com Choice Award in the Frame category. Awarded at Interbike to companies whose products earned “Best Of” recognition, these are the highest rated products on the roadbikereview.com site. Winners are selected according to the highest rated products that met a minimum number of reviews for each category.

The Seven Axiom SG garnered “Best Of” status by earning a total rating of 5 out of 5, the highest possible rating. What makes this all the more impressive is that the Axiom was one of the most frequently reviewed products to earn this rating.

Here is just a sampling of the praise for the Axiom SG

“Super-stable at high-speed, lively feel to the frame, visually gorgeous, silky smooth (never chattery), superb frame craftsmanship, constant admiring compliments from other riders (the bike, not the rider…).”

“A joy to ride. Silk on the road, really. Makes me want to ride all day. Everything good about a bike, nothing bad. Any harshness or spookiness has vanished.”

“Awesome bike!!!! The whole Seven experience was a blast and the frame came out PERFECT!! I am able to ride longer, harder and faster and most importantly comfortably.”

“An excellent investment. I smile a lot when I am out on this bike. And I’m out on it a lot (for me). I no longer look for excuses to not ride and am looking for reasons to go for a ride. That seems to be the best thing you can say about any bike: it makes you want to ride.”

“The ride characteristics: Silky smooth, lively. I test-rode high-end aluminum and carbon frames and found them either harsh or dead feeling.”

Singletrack Magazine: Boutique Titanium, Seven Sola Reviewed

Singletrack Cover

Seven Sola

Seven Cycles were born out of ex-employees of Merlin Titanium, (one of the first modern companies to start building with titanium, back in the ’80s). Merlin’s chief MTB designer Rob Vandermark, and several other important folk, left Merlin to set up Seven in 1997 and haven’t really looked back. They initially made just Ti frames, but moved into also making steel and now carbon frames as well. They’re based just outside Boston, Massachusetts.

The Detail

Our test frame is a production Sola frame, but with a custom paint job. Paint is an up-charge option on all Ti Sevens—but you’re equally welcome to leave it bare if you wish. We weren’t that sure about the paint to start with, but stacked against the other Ti bikes on test, it certainly stands out and is a welcome change to the utilitarian dull gray of a plain Ti frame.

For two grand, though, you’d want the beauty to be a lot more than skin deep though. Looking over the Seven, there’s a lot of simplicity and neatness going on. The seat collar is big, but neat. The dropouts are sculpted but not ostentatious and the welds and tube diameters seem ‘just right’.

There’s a lot of titanium bike history gone into this Seven. The tubing is seamlessly double butted and the seatstays feature long ‘S’ bends—both innovations developed while Rob Vandermark was at Merlin. Ironically the ‘S’ bend stays were to increase mudroom but also to give more power to cantilevers. The ‘S’ these days is much longer and results in parallel stays with an elegant kick out at the dropouts. The Sola is Seven’s butted titanium frame (the unbutted Verve is £ 1600) and comes in at barely more than 3Lbs for a 16in frame, so it’s no real surprise that it built into the lightest bike on test.

With our stock Shimano XT build and 80mm Manitou R7 forks, the Sola builds into a bike on the verge of ‘impressively light’ and a lighter, leaner or bigger, chunkier build would be easy depending on your penchant. At around 241lbs though, it felt just right for high speed blasting.

The components are a similar spec to the build on the Moots—good old reliable XT shifters, transmission and brakes, with Shimano XT wheels. They can be run tubeless, but we were keeping to our stock Kenda tires so ran tubes. The only other differences were with a Hope stem and a Thomson seatpost instead of the Moots Ti items on the Moots (there’s something very satisfying about the ‘zzzip!’ of the machined ridges on a Thomson post as it slides into a precisely reamed seat tube.

The paint is very wet looking and obviously many coats thick—this can be easily seen where it ends and the Ti frame starts showing. There’s a I mm step there, protected by a shaped vinyl strip—I suppose there’s not much else they could do here, but it would make sense to get a few spares to protect the vulnerable paint ends from chipping.

The paint has already shown signs of wear, despite helicopter tape in high risk areas. The stop-free center of the top tube is already showing scratching from the brake hose and there are a couple of other scuffs.

The Ride

Like all the bikes here, there is none of the expected ‘angels singing’ ride experience. At their best, all Ti bikes ride like ‘a bike’ and buying one won’t make you a faster rider unless it’s because it inspires you to ride bikes more. The Seven falls into that category. It’s simply a wonderfully inspiring bike to ride.

The light weight of the Seven can be felt in a couple of ways—riders used to regular steel hardtails were climbing hills a couple of gears higher, but those used to more burly trail bikes found the Sola to be just on the edge of ‘too light’ on faster descents as it can get bounced around a little. The racer boy 80mm forks (the other bikes had 100mm) that the frame was designed for meant that the Sola was happier on fast, twisty trails rather than rock fests, but it still coped admirably with some slow, thrutchy stuff. Technical climbs were particularly fun as the combination of light weight and surefootedness made slow and steppy stuff fun again.

Seven Sola Details

In terms of flat-out speed and performance on high speed singletrack, the Sola was a joy to ride. Throw it into comers, lean it over and big ring it out the other side. I even found myself dropping back from the ‘pack’ just so I could wind up another sprint. There was a definite ‘snap’ to the ride and changes in speed just needed a moment’s notice.

The Sola is definitely a bike that won’t let you walk past without an appreciative look and on the trails it won’t let you go home until you’ve gone further than you were intending to. I could fault the scufflness of the paint job, but there’s nothing to stop you saving money and having a bare frame anyway. Besides, if you’re going to have a bike for ten years, it might as well gain a few scars and wrinkles- after all, the owner is certainly going to… which we have been very fortunate to draw upon. Plus, I think there is a very good work ethic out here.”

26″ vs. 29″ Wheels: Seven Helps Cyclingnews Devise the Ultimate Test

With the help of two identical Seven IMX hardtails, the folks at Cyclingnews are attempting to answer the question, once and for all, “Is bigger better or is less really more?”

While pondered for years, previous attempts to definitively answer the question of whether a 29″ wheel is better than the traditional 26″ mountain bike wheel have failed because of too many variables between the test subjects. So for the first time ever,Cyclingnews and Seven Cycles have removed all variables to create the perfect test.

In describing the two Seven’s, Cyclingnews notes, “We worked closely with the specialists at Seven Cycles to obtain a pair of Seven’s premier carbon and titanium IMX hardtail frames. Seven’s unique talents were tapped to normalize the ride qualities of the two frames by varying the titanium tubing stock as well as the carbon fiber layups, and the handling characteristics were matched as closely as possible.”

“Of equal importance was the fit of the two IMXs and this was calibrated down to the last millimeter relative not only to the rider, but also to the ground. To that effect, critical dimensions such as cockpit length, saddle height and setback, handlebar height and sweep, and even bottom bracket height are 100 percent identical between our decidedly high-zoot test pair.”