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Current Lead Times: Simple-Custom Framesets: 1 week. Full Custom Bikes: 7 weeks.

U.S. Built Custom Bicycles in Titanium and Titanium-Carbon Mix

After the Flood

papers drying on the floor

It’s funny to be writing about a flood after we’ve just written about a major snow storm, but the two are not wholly unrelated. The weekend after the storm, temperatures plummeted here, as they did in most of the country, and the heat in the vacant space above our office stopped working. Pipes froze, burst, and then unfroze, which lead to a prolonged rain shower down here where we work.

photos layed out for drying out after the flood

So, we sustained some damage. The better part of this week thus far has been dedicated to figuring out which of our computers are salvageable and attempting to dry out our space.

The damage will be hard to quantify. We will replace equipment, and that will have a dollar value attached to it. The building management’s insurance will cover those things. For once, a flood/fire/alarm didn’t originate with us.

The bigger and less quantifiable harm will be in lost research, smudged notes and lost reference material. Living in modern times, we all marvel at how dependent we have become on technology, but an event like this one points out how dependent we still are on old-fashioned pen and paper. To borrow a phrase, for a custom frame builder, the pen may in fact be mightier than the torch.

Cover of a book entitled 'Bicycle Metallurgy for the Cyclist - Douglas Heyduk'

The key, we understand, in these situations is to find the positive, and of course, there are many. First, we learned a lot about the elasticity of our systems. Bike production didn’t stop, just because the front office was incapacitated. Second, we were forced to rid ourselves of a lot of stuff we no longer needed. When you’ve got your head down, building bikes, dreaming up new products, trying to navigate the world as a small company, you seldom take the time to clean out the old. Now the old is out, and we have room for some new.

Finally, the flood did a great job of flushing cool, old stuff out of the corners, reference books that have influenced our thinking, old photos of the team when we were younger, and prototype parts, the constructive failures of past projects. All of it has us thinking differently.

Sometimes you don’t want to start over, but starting over is valuable nonetheless.