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Current Lead Times: Simple-Custom Framesets: 1 week. Full Custom Bikes: 7 weeks.

U.S. Built Custom Bicycles in Titanium and Titanium-Carbon Mix

The Overlooked Awesome, Part I

Custom is a bad word, not like the ones that get a ten-year-old sent to the principle’s office, but one that can mean too many things, or not enough. The common perception is that a custom bike has custom tube lengths and angles, that a good fit is the primary benefit. But we do so much more to personalize a bike for a Seven rider. Maybe the most important custom element in a Seven is the rider-specific tubeset.

We have riders who are 6 feet tall and weigh 150lbs, and we have riders who are the same height and weigh 250lbs. Each of them wants a comfortable ride that performs well.  To achieve similar ride characteristics for each rider we pick a tubeset that accounts for their differences. This seems obvious to us. A custom bike should fit perfectly, of course, but it should also feel perfect, and that means selecting the right tubes for wall thickness and diameter.

With our double and ultra-butted frames, we can go even further in personalizing ride feel for the individual, refining the tubes to make them more compliant and lighter. This is three steps of refinement beyond geometry, and we feel these steps are integral to delivering a real custom bike. Rider-specific is core to our philosophy, an extension of what we wrote about last week regarding women’s specific bikes.

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The Specific Woman

Who is the specific woman? We see a lot of “women’s specific” bikes out in the world, but we have yet to meet any specific women. In all the fittings and all the designs we have done, what is resoundingly clear is that women’s bodies are pretty non-specific. In fact, women’s bodies vary more than men’s do, in proportion, so it’s a hard task to design something that will fit most women, even of the same height, in any more than a cursory way. Making a man’s bike smaller doesn’t get at the half of it.

So we consider what makes women different than men. For example, women generally (but not always) have a wider pelvic arch than men, greater pelvic tilt also. These things affect saddle position and saddle height. Generally speaking (but not always) women have longer legs relative to their height than men do. Their weight is lower and farther back, which affects the center of gravity, handling and reach. Their shoulders are usually (but not always) narrower, and they have smaller hands (sometimes), all of which impacts front-end geometry and handling.

The generalized differences are informative, but really, when it comes right down to it, every rider, male or female, is an individual, with specific geometric needs, with a tubeset that matches their riding preferences, with their own aesthetic sense and ideas for their bike. That’s why we make rider-specific bikes.

As far as we can tell, there is no specific woman, but there might be a specific bike for every woman (or man), who wants one.