Design, Build, Deliver, Improve. It’s easy when you write it down like that. It’s another entirely to do the work, every day, year after year. We have had the fortune to work with a lot of young frame builders, many of whom have gone on to start their own companies, and one of the things we try to get across is that consistency is what’s important.
The longer you deliver, the more you improve, the more people trust you to deliver and improve. As we round on 19 years doing what we do, these things occur to us more and more.
Is the bike a metaphor for everything? It’s good to be fast, but it’s better to keep pedaling, to stay on the bike year-round, to push through fatigue and doubt to finish a long ride, to have the effort of what you’re doing turn into the enjoyment of what you’re doing.
Building bikes is like that, too.