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Current Lead Times: Simple-Custom Framesets: 1 week. Full Custom Bikes: 7 weeks.

U.S. Built Custom Bicycles in Titanium and Titanium-Carbon Mix

It’s Not Art. Unless It Is.

People sometimes say our bikes are art, and that they should be hung on a wall. We very much appreciate the sentiment, but emphatically disagree with the practice. Bikes are for riding, and we hope every one of our riders is out on the road or trail at every opportunity.

We met Kevin W at NAHBS last month, and his wife, after teasing him about how much he loves his bike, went one step further and turned his Seven into actual art. This seems, to us, like a solid compromise.

dyptich painting of Kevin's Sevin

Bikes and Art

People sometimes say our bikes are worthy of hanging on walls, that they are art, which is a nice thing to say, but makes us feel a little uncomfortable. In our minds bikes are tools, transportation, toys, etc. They should look great, if you can manage it, but we want people, first and foremost, to ride them. A lot. Which is rather hard to do when they’re hanging on a wall.

Imagine our surprise when Rhys W sent us this photo. It’s of his wife and her Seven Mudhoney SL, which she rides a lot, but also hangs on the wall.

A huge painting of a cyclist hangs behind a real-life version of the bike

He also wrote:

Seven. BEST investment ever for me.

Buy a Seven, ride it, and then you will understand.

Rhys