Tag: Press

After finishing 5th overall in the USGP Series last weekend in Portland, Oregon, Mo Bruno-Roy came to US Nationals in Kansas City with every reason to feel confident about her chances. On Friday, Mo dominated the 30-34 field in cool, dry conditions and was able to to win the Cyclocross National Championship. Her winning time of 41:49 was nearly a minute and a half ahead of second place. On Sunday, Mo just missed a spot on the Elite Women’s podium, finishing in sixth place. From everyone at Seven, congratulations to Mo on a great win and a terrific season!

Battling deep mud and strong winds, MM Racing p/b Seven Cycles rider Mo Bruno-Roy showcased her bike handling skills by out-pacing the majority of the field through technical sections of the course.

“It was important to get out in front because there was room for errors, like getting tangled up in the tape and taking bad lines,” Bruno Roy said. “Today was definitely a race of attrition rather than tactics, which is better for me. It was all about keeping the gas on.”Her podium finish on Saturday and 5th place finish on Sunday continues her streak of top placings against some of the toughest fields in North America. Mo resumes her racing schedule this coming weekend at Whitmore’s Cross Verge Mid Atlantic Series/NACT UCI in Southampton, New York.

The New England duo of Maureen Bruno Roy and Matt Roy announced their new team, MM Racing, with a launch party at Wheelworks in Belmont, MA Friday October. Guests were treated to delicious food and drink; homemade deserts complete with Seven logo, and a multimedia presentation to kickoff the start of the team’s new partnership with Seven Cycles. A raffle was also held to support the team’s fall racing season.

The MM Racing roster features the duo of Maureen Bruno Roy, two-time podium finisher in the Elite Cyclocross National Championships, winner of the Verge New England and Verge Mid-Atlantic Cyclocross Series, and 2006 US Cyclocross World Championships Team member and Matt Roy, team mechanic and ultracyclist, winner of the Saratoga 12-hour, the Connecticut River Double Century and UMCA Cross-state record holder for Maine North to South.

For the 2008 and 2009 Cyclocross seasons, Seven Cycles will be providing Maureen with custom IMX ‘cross bikes. The IMX features a strategic blend of butted titanium and carbon fiber, resulting in a super-lightweight, high-performance ‘cross racer. In regard to her newest sponsor, Maureen said, “I’m so thrilled to be working with Seven. Their attention to detail, professionalism, and passion not only make for amazing bikes but also extends beyond the manufacturing and is truly reflected in the people at Seven Cycles.”

Seven’s Jennifer Miller, adds, “All of us at Seven Cycles are excited and proud to have Maureen representing us. She is a strong competitor, possessing a high-degree of professionalism. Equally important, Maureen is friendly and upbeat and is a great ambassador for the sport and her sponsors.”

Seven Cycles held its first Factory Immersion Event at its Watertown, Massachusetts location on September 8 and 9. With its office and production on site, Seven put together a comprehensive program for 40 Retailers who visited us from 15 states and two countries.

The first of its kind for Seven, the 2-day Factory Immersion event took place in the form of 7-minute clinics, presented by 23 employees throughout the company—from Account Executives to Welders and Painters. Small groups rotated around the facility between the office and the production area to watch demonstrations and listen to clinics. Retailers found themselves immersed in topics ranging from Seven’s A6 Carbon Frame Durability to the Five Elements of the Ideal Bike with an opportunity to see what Seven is doing up close.

If you were not able to attend, here are a few examples of what we covered in more than 80 clinics:

• Seven’s Limited Edition & Special Edition & RSD
• Seven’s Five Elements of the Ideal Bike
• Seven’s A6 Frame Durability
• Aerodynamics Is Not Speed, “Design for Speed”
• Paint

“…the essence of the reasons we are so committed to the relationship we have with Seven, is the holistic way in which they view the experience of the work that they do. Like HubBub, every customer for whom Seven builds a frame is unique—”real”—not just a name on the order form or a series of numbers in a drawing. I became aware that each retailer has a unique relationship with Seven—including the way they order their products from Seven. And to their credit, Seven is able to bend and yield to the idiosyncrasies of a lot of different retailers. In fact, the willingness of Seven’s staff from Rob Vandermark’s introduction to Tanya Mayther’s shipping clinic, made us each of us feel important to the company. It was evident in everything we experienced these two days, from their physical plant to the food they served.”

—Diane, HubBub in Ohio