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U.S. Built Custom Bicycles in Titanium and Titanium-Carbon Mix

This Is Why We Do This

Seven Evergreen S in a field

It was Thursday morning. We’d met at the usual spot and rolled West, crisscrossing some trails, then turned south on the road towards more trails, and eventually to Seven.

Mike said, “This is why we do what we do. This right here.” By this point, we’d been to the coffee shop down the street from the shop and were all riding one-handed up the hill to work. The sun shone. It was cool, and we’d done 15 or 20  miles of road and trail in a lazy, pre-work ramble.

We like what we do all day, building bikes, talking riders through their designs, figuring out component compatibility, researching the new cycling trends, but none of it means much without riding.

Seven Evergreen in front of colorful graffiti

Riding feeds bike-building, and riding the bikes we build tightens the feedback loop, so that we are so closely engaged with what we’re doing that the riding and building seem to be part of the same process. In some ways, they are. But the riding is why we do what we do, the nurturing of that feeling of freedom and adventure, and the hope that we can spread it to as many people as we can.

There Are No Bikes

Cyclists enjoying an early morning ride in the woods

There are no bikes, but only riders, more than 30,000 of them. They came to us and told us about their riding, the roads and trails they wanted to ride, and we gave them a way to get there. It’s true that, in some ways, it was the bikes that took them where they wanted to go, but without the riders, there was nothing.

This is an important distinction to make. We have never built a bike with the express purpose of convincing someone to buy it. We have only ever built the bikes that people asked us to build. The rider comes first, always.

We get somewhat regular calls from people who ask something like, “Hi, I wonder if you have a 56cm road bike in stock that I can just buy.” And we say, “Sorry, we don’t actually have any bikes in inventory,” which is true.

There are no bikes until there are riders who want them, and what they want is very specific. We wouldn’t build the same bike for you, because you are different. We have built more than 30,000 bikes, and never two the same in a row. It is a lot more fun to do it this way.

Summer’s Options

It isn’t summer yet, just April’s end, but there are buds on the trees, the sun rises higher in the sky every day, and we can begin to see all the riding options summer will give us. Our New England trails are drying out. The sunrise is early enough to get out on the road on a Saturday before the cars have woken up. The options are nice to have, though they sometimes necessitate more than one bike.

Flat bars or drop? Skinny tires or fat? One seat or two? In summer, it almost doesn’t matter what you choose.

Joe rides up a dirt path in a sunny meadow

Bike laying on a long straight dirt road in the forest

Canary yellow Seven Axiom SL titanium road bike

Karl moutain biking New England singletrack

Seven Axiom 007 SL titanium tandem with S and S couplers

There is No Weather

With spring in the New England air, the time to gird our loins against snow and cold has (mostly) passed. Now we just have to concern ourselves with staying upright on the ice that comes from snow melting during the day and refreezing at night. We’re all still running our studded tires, so it shouldn’t be an issue. In fact, if there is one lesson from this record setting winter season, it’s that there is no weather that doesn’t offer the promise of fun on a bike. We challenged ourselves to ride through snow storms this year. We braved the cold. And we found, over and over, that riding bikes was still fun.

Next fall we will look back and know there is nothing to be afraid of when you have a bike suited to its purpose and a love for riding to keep you warm and willing.

A Bike for All Seasons

We’re at a funny spot in our local cycling season. After record snow and cold, we are beginning to see more sunlight and significant melt. Many of us have been riding our Evergreens all winter with studded tires, which are good for keeping you upright on icy surfaces. You don’t go fast with studded tires, but arrival at your destination is more likely. We have had fun riding through snow storms, through cold snaps, over icy trails and slick roads. The time has come, maybe, to think about switching back to an everyday tire, like a 32mm file tread.

It was in contemplating that change, and ultimately deciding that we have more ice in front of us, that we realized the value of the Evergreen.

In the summer we ride dirt roads, trails, gravel, pavement, really any surface, on the Evergreen, with tires that range from 25mm road tires to 40mm all-terrain rubber. That range of options for tire selection is a real game changer. Add on top, the effectiveness of disc brakes in foul weather, and you have a bike that will go almost anywhere, at any time of year. We highlighted this bike’s versatility in a post a few months ago, but since then we’ve ridden it in some of the heaviest weather New England has seen in more than a century.

Now, as we contemplate converting back into something like spring riding mode, it is amazing to think of all of the places we’ve ridden our Evergreens over the last year, and how good they are at just about everything. They might just be the most versatile bikes we’ve ever built.