It’s good to get out. It’s really, really good to get out to the Bay Area where we work with some of the best shops in the country. Last week we visited with our friends at Palo Alto Bicycles. PAB has been open since 1930 right on University Ave in the middle of town, a real institution in the local cycling community. It’s a big shop with plenty of natural light streaming in at the front, and we’ve been working with them since our first year in business, 1997. Since then we’ve built nearly 300 bikes together, with more coming every day.
General Manager Jeff Selzer has been a champion of our brand for a long time, and his decades in the bike business, coupled with a larger leadership role in the industry, make him a valuable partner for us. When he tells us what’s going on in the world of bikes, we try to listen.
We believe that the local bike shop is the center of cycling culture in any community, and PAB typifies that belief. We are proud to work with them.