Articles – Page 61 – Seven Cycles

The Weight of Experience

We have every order that’s ever been phoned, faxed or emailed to us here at Seven. When a rider orders a second or third or eighth bike from us, we pull their archived orders and combine them so we can factor everything we know into the new build. Building one bike at a time, this one of the ways experience accrues.

We keep all the orders in manilla folders, one for each bike, in a long line of file cabinets, alphabetized and labeled by year. Each order is mirrored in our database, but we keep the paper because it helps us capture every detail and have hard back up for power outages or digital meltdowns.

There are 30 cabinets spanning our history. Pull the orders out and you’d get a pile 240 feet high. Altogether, they weigh roughly 5,000 lbs (2275kg). More than two tons.

This is the weight of our experience. We don’t know a ton about custom bike building. We know two tons.

The “New” Look of Seven: Paint

How do you control the look of your product line when your whole business is predicated on letting riders customize every aspect of the bikes you build for them?

For good and obvious reasons, Seven Cycles has come to be associated with the bare titanium frame aesthetic. In the ‘90s, when we started building custom titanium frames for people, this was very much the current look. And even now, for many people, the classic look of hand-polished Ti is where bike style begins and ends. It has been a good look and a good association for us, even though it belies the depth of customization available from our paint team.

Today, we are painting approximately 30% of our customer frames, with schemes ranging from the standard paneled look to the exotic and unique.

As a custom builder–and painter–it can be very hard to have any control over your frame aesthetic and people’s perception of you. We paint what people ask us to paint. Much of that is influenced by the schemes we display on our website, but our customers’ influence bends and shapes our own ideas, so that the whole thing becomes a big collaboration, a good one.

The challenge is evolving the look of your bikes to make sure you’re always contemporary. To that end, we’ve replaced 10 of our 20 stock colors and have revised the paint gallery on our web site to display some of the more cutting edge work we’ve done over the last year.

The hope is that by giving our customers some new choices and infusing the process with more ideas, we can take the next step in the collaboration and, together, define the new look of Seven Cycles.

Current Work – Deep Coral and Bone Axiom SLX

Axiom SLX painted with Gran Fondo scheme in deep coral and bone — A New Paint Scheme, in New Colors

This is the brand new Crossroads paint scheme, in deep coral and bone, two new stock colors for 2012/13. Find this and all our updated paint schemes in our paint gallery.

Midnight Ride of Cyclocross

Seven Mo Pro down tube in RSC Blue and white

Last night Jake and I left work a bit early and headed west to Lancaster to compete in the Midnight Ride of Cyclocross. This fast and fun mid-week race is in its second season and after hearing the rave reviews from last year I put it on my calendar as “can’t miss.” The Midnight Ride follows a similar course to November’s MRC race, but in the reverse direction. Since it’s still September, the course was dry and fast and the reverse direction offers less climbing and off camber turning than it’s November counterpart. Announcer Richard Fries was on hand for the event, which always makes things more exciting, and as he repeated multiple times throughout the evening, this race is the kickoff to what is now known in New England cross as “Holy Week.”

Racing as a beginner amateur and working at Seven, I’m in a great position for success. I have friendly relationships with some top Pro racers who have raced on the very same courses that I now compete on and they willingly offer up advice on things like tire selection. I ran into Mike Broderick and Mary McConneloug at Cross-Vegas last week and Mike gave me some tips on what to run for the Holy Week races. I heeded his advice and it paid off in spades. The treads that I had chosen were fast on the gravel and pavement and hooked up just well enough in the grass and loose loamy corners that I was able to walk that fine line that exists between speed and control. Line selection, not tire selection, would be the only fault in my race.

I’ve raced enough at this point that I am starting to get first row call-up and for this race I lined up one spot from the outside with a clear view of the first turn a few hundred yards ahead. At the whistle I jumped out in front and my first four of five pedal strokes put me out in front with a fair gap on the field. I had taken the hole shot, and it was suddenly my race to lose.

Having never been in this position before in any sort of bike race, I did my best to stay calm and just rode my ass off. From what I’ve been told I actually put a sizable gap on the field and held it until my worst case scenario presented itself – a crash in a hard 180 degree turn on loose gravel. I got up faster than imaginable and got back on the bike, but after a couple more turns I lost the lead.

As we wove through the course and over the barriers I held onto second position for dear life and started to hear Richard announcing that the 14-year-old in the group was gaining on the leaders. I held second place for about a lap until the leader missed a turn in the woodchips and slid out – I was back in front. For the next two laps I led this group of men and boys through the twists and turns of the Midnight Ride course and listened to Richard’ words about what it might mean to our egos to lose to a 14 year old.

He also seemed to give Jake’s single-speed a shout out every time he passed through the start finish area. When I finally saw the lead slip away for good, it was a newbie to cross, not a kid whose brothers have been notorious for cleaning up in the men’s field as juniors, who took it away from me. I kept fighting and rode most of the last three laps in the 5th position and watched another young and new-to-cross racer, who had fought from the back row past about 65 other riders to take the lead with two to go.

When he went by the leaders he rode off in front with ease at a pace that none of us could match. I was cooked, and hanging on by a thread, dry mouth, blurred vision, etc., when I heard a friend yell “Joe! Hurt!” Oh, yeah, I thought, this is not supposed to be easy, you have to hurt to win, there are no two ways about it. I kicked it back in but unknowingly was making it easy for the rider behind me. He was drafting me around the course and saving energy for a move in the last grass section before the pavement to the finish.

I feared if I let him around me so that we could work together that I would not be able to hang on, so my best bet was to keep him behind. It seemed to work, but in the end he made a move and went around me just as we came up on that speedy young teen who had finally run out of gas with just a few turns to go.

The result of these place changes left me squarely in 5^th place, another top 5 finish in what has been a great start to my season. A few more like this and the heckles along the course, hopefully, will be encouraging me to “cat up” into the 3’s, a place where many a family man can spend the bulk of his bike racing career.

Post-race, Jake and I grabbed a beer and heckled some friends as they suffered much in the same way that we just had, and then cheered on Mo Bruno Roy as she rocketed around this drag strip with apparent ease. I picked up some tire tips from her husband and pit crew, Matt Roy, and he showed me some new treads that they are trying out for this season. It’s good to be an amateur, it’s great to get the inside line on tech tips from the pros, and it’s amazing to have the opportunity to ride and race on a bike that is just like the pros race yet uniquely built for me.

– Joe W.

Image: Matt Pacocha, Bike Radar.

Quad Cross

Quad Cross is one of those races, shop-sponsored, very local, that signifies the beginning of cross season. Though small and perhaps insignificant in the larger scheme of things, Quad Cross is huge for the devoted dirt racers in our area. For most, it’s the first test of legs and lungs. It’s where you find out how good/bad your summer was, and where you learn what you need to work on for the coming races. Oh, and it’s fun as hell.

Team Seven Cycles rider Mo Bruno Roy (Bob’s Red Mill p/b Seven Cycles) found out she’s in pretty good shape, taking the women’s Pro 1/2/3 race by a wide margin on her freshly refinished Mudhoney PRO.

Our shipping/receiving dynamo, Nick Maggiore came through 39th in the Cat 3 Men’s heat, while Seven’s newest addition back in the shop, Dan Cariolo, was 20th in the Cat 4 Men’s race.

Joe Wignall took an exceptionally strong 5th in the Men’s Cat 4 35+ race. Can you say “podium hopeful?” And Team Seven Cycles’ Jason Devarrenes was 13th in the Single Speed Men’s.

It was a warm, sunny day for racing, perfect conditions for going fast. The course was dry and perfectly tacky, so not the mud-fest some were anticipating. There were fast flat sections, technical bits for the mountain bikers, a couple short, punchy climbs and a hard right-hander into the finish that rewarded riders with something left in the tank.

As always Quad put on a well-organized event, and the local cross community certainly rode away satisfied. Cross season is on.