Because we build our bikes one-at-time, for their riders, we don’t have to manage an inventory of anything other than raw materials. That allows us to build the bikes riders want instead of trying to guess what they want or trying to convince them to buy what we have already built.
The challenges our riders have been taking on this last year really bring home to us how the way we do things allows our customers to lead us forward, to take us where they want us to go.
Mike Bybee rode from Arizona to Canada on his Sola SL bike-packing rig. Brad rode across the US, from Oregon to Virginia on his Evergreen SL, set up for loaded randonneuring. We rode in Yorkshire and on the Isle of Man. Matt Roy and David Wilcox attempted a 1000km brevet in the worst heat wave the Pacific Northwest has seen in decades. Daniel Sharp rode the Oregon Outback. Seven was at the Mt.Evans Hill Climb, in the Pyrenees and at Dirty Kanza. Sevens have been ridden through the night, through two full centuries, around Lake Michigan, through Paris and over the Paris-Roubaix cobbles.
Sometimes we shake our heads in wonder at all of it. What ends up happening is that, as much as guide Seven riders through the process of designing their bike, they guide us through the world of cycling. They show us what is possible and change our own ideas about what a bike can be.
Image: Daniel Sharp
