U.S. Built Custom Bicycles in Titanium and Titanium-Carbon Mix
U.S. Built Custom Bicycles in Titanium and Titanium-Carbon Mix
This is Eric’s Evergreen PRO, designed and built with our friends at Ride Studio Cafe in Lexington, MA. This one features our Painted Lug paint scheme in Amber Ale with gold outline decals to match the Chris King headset, a serious off-road adventure bike.
Build your Evergreen PRO here.
This one is local, built with the fine folks at Landry’s. We painted it just a few weeks ago, and never imagined it would get built out like this, but Willie has the Christmas spirit.
He says:
This Santa rides ‘SEVEN’ reindeer!!!! Very very different but I love it. Responsive comfortable and much smoother than I would have ever imagined with Ti. Feels like an extension of my body, and no discomfort anywhere.
Thanks Merry Christmas to me and you guys.
Willie
This is Ralf’s Axiom SL. We built it with the good folks at Ride Studio Cafe in Lexington, MA. Now Ralf lives in Japan. He sent us this photo, and the note below:
Enjoying the backyard of my new home, Tokyo/Japan, on the most wonderful bike ever built. – Ralf
We built this Axiom SL in 2002, for a customer who has since worked with us on two more bikes. This winter, he decided he wanted to update the look of this bike after 13 years on the road. He sent it to us to strip and repaint. This is what it looked like when we got it, not bad for its vintage, not bad at all.
We tell our riders we’re building them a lifetime bike, that they’ll still be riding it in decades. We think it’s one of the big selling features of a Seven, but in the excitement of getting a new bike, few really appreciate the value of the long term. You can’t blame them, they’re getting a new bike.
But now, 18 years into our bike building adventure, we are seeing bikes coming back for refinishes and repaints, and we send every one back out the door looking as good as it did when it was new. Many of these frames are a decade or more old.
There’s a story in this that resonates with these times: about quality, about not making disposable stuff, about caring for and fixing things instead of throwing them away and buying something new.
Here is the after shot of the bike above:
We hope we’ll see it back again in 10 or 15 years for another update.
In the last installment of The Overlooked Awesome we talked about options, paint being just one of them. But paint deserves more than that. As one of the most powerful ways to personalize your bike, paint (and custom decals) can motivate and inspire. Cursory research suggest a good looking bike will motivate you to ride more and will spark more stop light conversations than an off the shelf bike.
We became known for our polished Ti bikes, and that was an aesthetic that served (and continues to serve) us well. It’s classic. But as custom builders we are always looking for new ways to add more value to the process of building a bike just for you, and paint has become a big part of that. Each year, we paint more bikes than the year before.
We offer a lot of stock paint options, each of which can be personalized with different color choices. There are 23 stock colors in our palette and another 23 in our legacy color archive. We offer 17 different stock paint schemes as well. By the time you pick your colors, your scheme, and your decal, you can see the opportunity to create something special is strong. We can also mix custom colors for you, and we provide color matching services if you know what you want but are having trouble identifying it.
It’s probably not a great idea to talk too much about beautiful paint though. It’s better to just show some of what’s possible.