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Current Lead Times: Simple-Custom Framesets: 1 week. Full Custom Bikes: 7 weeks.

U.S. Built Custom Bicycles in Titanium and Titanium-Carbon Mix

Outside Magazine: Seven Cycles Elium SG Road Bike

Joe Lindsey

Elium Seat Cluster

What You Get

This frame is a superlight marriage of buttery-smooth titanium and stiff carbon-fiber tubes tailored and built to your precise height and weight. Watertown, Massachusetts-based Seven can tune the ride characteristics as well, manipulating tubes and angles-stiffer for high-octane racing or more supple for long hauls down country lanes.

The Process

Seven’s 12-page workbook asks for 11 body measurements, covering everything from inseam to shoulder width. It also asks for a detailed record of your current riding position and any associated ills, descriptions of your cycling style, and the kind of terrain you roll through. Seven ships you the frame, and you have your local bike shop build the bike up, using the parts of your choice. This 16-pounder came with Tour de France-tested Shimano Dura-Ace components and Mavic Ksyrium wheels.

The Payoff

The Elium may be the most comfortable high-performance bike on the planet. Everything-the handlebar drops, the brake hoods, even the reach to the water-bottle cages-feels like an extension of my body; there’s never a sense of strain or overextension. I’ve put almost 4,000 miles on this bike, and my finicky lower back has barely noticed a single one.

Learn more about the Elium SG.

The New York Times: The Minimalist On the Bespoke Bicycle

Look around your average minimalist apartment, and it is easy to see why the spartan style gives some people the chills. Where’s the stuff? Where’s the warmth? Where’s the love?

But look around your average apartment, and minimalism is looking good. What else offers a full-strength cure for stylistic confusion, wiping out badly chosen color schemes and banal stacks of trivia in one fell swoop, like Cipro for the home?

Id8

You can debate minimalism’s merits (the embodiment of calm) and pitfalls (another high-priced folly) without end, which its best-known practitioner, the British architect John Pawson, is all too aware of. No matter. From the Calvin Klein flagship store in Manhattan, which he designed a decade ago, through 50 Gramercy Park North, the Ian Schrager hotel-style apartment house, which is to open in January, Mr. Pawson has remained staunchly himself.

His days in and out of the sun have taught him something: You can’t take it all too seriously. He gave vent to that carefree attitude on vacation in Sag Harbor, N.Y., a few years ago, when after a wine-fueled lunch he and a friend bumbled into a high-price bicycle store and left with high-price bicycles. He proceeded to ride his model, a Kestrel, around the Hamptons for the rest of the vacation, a total convert, or at least a reconvert, having cycled in high school.

Taking the bike and his enthusiasm back to London, Mr. Pawson became, he said, “what I euphemistically call a serious cyclist.” As he explained, “I don’t go out without the Lycra.”

However droll he may be about the gear, he became serious enough about his new hobby to enter the Étape du Tour, an amateur race that follows the route of one stage of the Tour de France. And he became serious enough about crossing the finish line with his dignity intact to invest in a new bicycle from Seven, a Boston company that sells only custom-made bicycles, for a custom-made price.

Not everyone was impressed. “My wife was horrified,” he said. His argument that the more than $6,000 he spent was less than the price of a car fell on deaf ears. After all, even the shiniest, German-made midlife crisis seats two.

And when Mr. Pawson showed up in France with his new toy, his friends just stared. “It’s a bit like showing up to go to the beach in a Ferrari,” he said.

The Seven model he bought, the Odonata, has a frame of titanium and carbon. Unlike the design of many novel bikes, the Odonata’s is fairly conservative, its value being in the way it fits your body, taking into account the length of your legs, arms and torso, as well as your weight and center of gravity. “They took more measurements than if I’d been having a suit made,” Mr. Pawson said.

He did ask the bike’s makers not to put their decals on it, “but they put them on anyway,” he said. So much for minimalism. Then there is the clutter — tire pumps, water bottles, cleats and all that Lycra — that the bike trails in its wake. Even so, its great appeal is that it is all Mr. Pawson needs to get away.

“I’ve actually found something that can stop me thinking about architecture,” he said. “Once you’re on the bike, you leave stuff behind.”

Yes, it is all there when you get back, but it seems to matter less. That’s a kind of minimalism everyone can appreciate.

Adventure Sports Magazine: Best Bike – Verve by Seven, with S and S Machine Coupling

Seven VerveVerve

For the long-course adventure racer or someone who spends hours and days in the saddle, there’s nothing like the combination of titanium’s reputation for durability shaped specifically to meet your needs. Seven’s hallmark is customizing: Each frame is built to order, and there are no custom up-charges.

Our Verve featured custom geometry with a tubeset tuned for good drivetrain stiffness and vertical compliance, with a handful of extras such as disc brake tabs and un-posted cantilever brake bosses, and rack and fender eyelets. On trail, the Verve is supple, light and smooth—as far opposite the Scott Scale as a bike could get and still be a hardtail. The geometry was perfect, threading technical rock garden descents or rooted climbs with precision and ease. It also offers almost no-hands stability and surety on high-speed sections (not that we’re advocating taking your hands off the bar).

The Verve will cost you a bundle, but if you’re a discerning distance racer who prizes durability, it may be the ultimate ride for you.

Specs

Frame: Tig-welded Integrity straight gauge 3al/2.5v titanium
Weight: Approximated at 22 pounds
Size: Custom
Front Suspension: Fox F80RL fork w/800mm travel
Component Highlights: 27 speed Shimano XT drivetrain and hydraulic disc brakes; Mavic Crossmax XL tubeless wheels; Seven handlebar and stem