Seven Retailers – Page 18

The Pride of Ownership

We are gratified to build bikes for everyone. Every bike presents a challenge. Every bike gives us the opportunity to get better at what we do, to think about cycling in a slightly different way. When a shop owner gets him or herself a Seven, given all the choices available to them, we take particular pride in building it. These are our most demanding customers and our most passionate supporters. Above you’ll find Terry B’s (Cascade Bicycle Studio) Sola SL 29er, and Christopher W’s (Victoria VeloTech) Elium SL.

Ravi K’s 622 SLX

This is Ravi’s 622 SLX. We worked with Faster in Scottsdale, AZ on the design. This photo was taken on a particularly nice day in the Southwest.

Ravi wrote us this morning to say:

Still the best ride I’ve ever had.

Thanks, Ravi. Keep making us look good.

Seven at the Paris-Roubaix Challenge

When we walked into Cyclefit in Covent Garden, London last week, we were greeted by this filthy Axiom SL. Closer inspection revealed it had been ridden by resident physiotherapist and fit analyst Morgan Lloyd in April’s Paris-Roubaix Challenge, a ride that takes in all of the cobbled sections of the pro race along the 170km route.

Morgan hadn’t cleaned the bike. He was keeping all that dust and grime as a sort of trophy.

He reported that the bike performed superbly with no mechanicals or punctures. He also said, “I could not wish for a better bike, everything felt solid and it gave me the confidence to ride the sections hard despite it being my first time on pave. The frame absorbed some of the vibration protecting me a little from the punishing terrain and when I got my technique and line right I felt as if I was flying along! Is there a better frame for this event or a better test for a bike?! Brilliant.”

We are, of course, grateful to him for bringing us along.

Seven in Flanders

This is Phil Cavell from Cyclefit in London. Phil is on our 622 SLX on the cobbles in Flanders, and this picture was taken on a trip to Belgium in advance of this year’s Tour of Flanders.

Phil, and his partner Julian Wall, do the fits for all of Trek Factory Racing, the team of this year’s Flanders winner, Fabian Cancellara. So, safe to say Phil knows of what he speaks, when he’s speaking about bikes.

He wrote a review of his experience on this bike for the Cyclefit site.

Here are a couple choice quotes from that review:

“Look closely at the dropouts or welds, or brake-bridge. Rob Vandermark has made Seven his life’s work and project. It is his entry into The Great Ledger. This is not a product or model or something stamped out of a mould in China. It is a mission that he judges himself upon every day.”

and…

“The ride is flawless and so it should be. Taut, responsive, nuanced and brimming with undertones of distinction.”

Thanks to Phil for bringing us along on your Flandrien escapade, for putting us through our paces, and also for making us look so good.

More as Sculpture – Leon’s Axiom S

Last month, together with our good friends at Velosmith, we delivered an Axiom S to professional photographer Leon Ikler. And before Tony and Andrew at the shop could work their magic on the final build, Leon took the frame away to photograph in his studio.

Leon said, “My idea was to capture the form and detail of the frame more as sculpture then just a shot of the bike from the “drive side” and I’m pleased to share my vision with you.”

Here is some of Leon’s vision: