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Current Lead Times: Simple-Custom Framesets: 1 week. Full Custom Bikes: 7 weeks.

U.S. Built Custom Bicycles in Titanium and Titanium-Carbon Mix

#TBT

Here is the bike Seven friend and sponsored-rider Mary McConneloug rode at the Beijing Olympics. It’s the same frame she rode at the Athens games four years earlier, making it the only mountain bike ever to feature in two Olympics. We are so proud of this bike, and Mary of course, because it proves that well-made things can last, even at the absolute top of the sport.

#TBT

Our own Rob V, taking a last spin around the shop floor at Merlin Metalworks where he had been the first full-time employee. This is roughly a year before he founded Seven, and gave us all a place to pursue our maniacal bicycle dreams.

We do NOT, as a rule, ride around the shop floor here at Seven, not because we are so much wiser and more mature now, but rather because titanium shards will flat a tire faster than you can say, “Hey, you can’t ride that thing in here!”

You also don’t need to crash a bike into a giant mill or lathe too many times, before you decide you’re safer on the road, in heavy traffic.

This is a particularly amusing photo for us, because it predates all the work we’ve committed to building Seven. At this point, Rob hadn’t even decided to stay in the bike business. There’s no telling what was on his mind as he spun around the Merlin shop floor, and conveniently, he maintains he can’t remember.

#TBT

Donut race

In this vintage photo, Rob explains the rules for the now infamous donut race, an event from our bygone days that required participants to circumnavigate the shop floor.

The best rule was that you couldn’t cross the finish line until your donut was completely eaten. Certain Seveneers would have an advantage here, fast on a bike and able to choke down a donut in 2 seconds flat. Fearlessness was also key when cornering hard around a 2-ton Bridgeport.

trying to eat a donut while laughing