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Bicycling.com: One Crafty Rider

By T.R. Foley

Sam Calagione

Sam Calagione, the owner of Dogfish Head Brewery and star of the new Discovery Channel show, Brew Masters, talks about blasting punk music on rides—and why getting a tattoo with a date on it can be a bad, bad idea.

You live in Lewes, Delaware, the first town in the first state in the nation.

Lewes is the main ferry stop for cyclists headed to Cape May, New Jersey, so some mornings our town looks like the starting line for the Tour de France.

Brewing is a fickle, time-consuming process. How often do you get out on the bike?

I ride through Henlopen State Park every morning on a 55-minute loop. It’s incredible; I see osprey, dolphins, plenty of wildlife. I travel every other week for Brew Masters, so I like to spend the weekends with the family. We ride the Breakwater path from our home in Lewes to the brew pub in Rehoboth.

Tell us about your bikes.

I ride a Mudhoney ‘cross bike from Seven. I wanted a new bike as a gift to myself for quitting smoking. They printed “Off-Centered Trails for Off-Centered People” [a play on Dogfish’s tagline] on it. As a trade we brewed them a beer for their 10-year anniversary. I also have a Salsa Chili Con Crosso and a Specialized Rockhopper.

Do you always barter with beer?

That wasn’t about money. These guys inspired us to think about a new combination of flavors. Everything we create at Dogfish comes from some external inspiration, which means I want to be around entrepreneurs and artists like the guys at Seven.

Speaking of artists, we hear you have a tattoo with a story.

I had “For Sammy: 01-01-01” inked on my hip to commemorate my son’s birth and to signal my motivation for quitting smoking. The first attempt failed… I didn’t get the bike until I was smoke-free for one year, so now it reads “07.”

What’s your riding style?

I do almost everything wrong: I blast punk music like Pavement and the Replacements while hammering out of my saddle. Hard-core cyclists yell at me, but I love it. When I’m on the bike I’m dreaming up ideas for beers and thinking: Don’t tell me this can’t be done. What the @#$%? Let’s do this.

Craft brewers seem to connect to cycling; almost every brewery has kits for sale. Why is that?

Because we aren’t multinational corporations interested in selling you packaging instead of beer. We are creative and competitive, independent and hardworking. It’s just like die-hard cyclists: They tend to be the same kinds of thinkers and hands-on types. And yes, we sell jerseys.

What about your competition?

I was on a national morning show talking about craft beers and brought samples, including New Belgium’s Fat Tire Ale. The next week this box arrives with a New Belgium–themed bike. Coors wouldn’t do that, but guys who have bike-in movies and the Tour de Fat? Always. I’m not afraid of competition; I embrace it. Craft-beer drinkers are promiscuous—I drink plenty of other beers. We just want them to stop by and screw us once in a while.

VeloNews Buyer’s Guide: Seven IMX SL

IMX SL

Mary McConneloug has raced Seven mountain bikes to four national titles and in two Olympic Games. The Sola IMX SL uses carbon fiber top and seat tubes and double-butted titanium elsewhere to create a top-of-the-line mountain bike frame. Seven also offers full titanium and steel frames. After a lengthy discussion with each customer, Seven helps decide on full custom geometry, ride quality particulars, frame add-ons and finishes. You are guaranteed to get exactly the mountain bike you’ve always wanted from the folks in Watertown, Massachusetts.

Frame Description Custom carbon fiber and double butted titanium
Fork Description Customer spec
Component Highlights Customer spec
Sizes Custom
Weight 3 pounds (frame)
Warranty Limited lifetime for original owner

VeloNews: Maureen Bruno-Roy’s custom Seven Mudhoney SLX cyclocross bike

By Nick Legan

Mudhoney SLX side view

FORT COLLINS, Colo. (VN) Maureen (Mo) Bruno-Roy is a three-time master’s national champion and represented the United States at UCI cyclocross world championships in 2009.

This year Bruno-Roy is racing for Bob’s Red Mill Grains. She and her husband, Matt, are a two-person team with big results.

Bruno-Roy doesn’t receive a new frame each season. Her Mudhoneys (she has two identical bikes) are in the middle of their third season of ‘cross. Seven will provide new frames if necessary, but with her bikes in such great shape the past two seasons, Seven instead helps with travel expenses. After each campaign her frames are sent back to Seven for a complete refurbishment. The frame’s alignment is checked, small parts are replaced, the frame is cleaned and new decals are applied.

Seven fork

For 2010 Seven introduced a full carbon fork to compliment their titanium and carbon bikes. Bruno-Roy previously rode Alpha Q forks, but loves the new fork from Seven.

Matt Roy’s attention to detail is clear. Shrink-wrapped cables help seal the shifting system. He drills the red-anodized ferrules to keep cables moving freely. Even taking time to cut down the Fizik handlebar finishing tape, Roy puts in a lot of time on his wife’s bike. Periodically he changes the inspirational stickers on her bike. The Angry Cupcake sticker on her handlebar is the latest.

Spec:

Frame

  • Custom Seven Mudhoney SLX frame
  • No water bottle mounts
  • Custom down tube cable routing

Wheels

  • Mavic Cosmic Carbone Ultimates with Challenge Grifo 32mm tubulars

Mo Bruno-Roy's Seven Seat Post

Components

  • SRAM Red shifters, ceramic bottom bracket, 170mm crank and derailleurs
  • SRAM/Gore RideOn cables
  • Shimano XTR pedals
  • TRP Euro X carbon brakes
  • FSA Compact carbon bar
  • Fizik Vitesse saddle and bartape
  • King headset

Seven Cycles Sponsors Transcontinental Expedition

Cycling Silk

Seven Cycles announced today that they have formed a partnership with Cycling Silk to become the official bike supplier for their upcoming yearlong journey. Cycling Silk is both an epic adventure and an exercise in environmental advocacy. The 2011 expedition’s aim is to explore and promote conservation across borders as a force for peace, environmental integrity and sustainable development in mountainous regions along the famous Silk Road from Istanbul to India.

Cycling Silk is comprised of two scientist/ explorers, Kate Harris and Melissa Yule. Kate is a writer, wilderness conservationist, adventurer and photographer. She won a Rhodes Scholarship to Oxford University where she completed her Master’s thesis on transboundary conservation and peace parks. She also holds a Master’s degree from MIT in earth and planetary sciences. Melissa is a social scientist, environmentalist and endurance athlete. In her work and research, Mel combines community development with environmental science to study ecological impacts on human health. She holds a Master’s degree in International Development from the University of Guelph, and is currently a researcher at the International Development Research Centre in Canada.

Throughout the duration of their trip, Harris and Yule will conduct research to develop case studies on conservation and advocate for eight existing or proposed Transboundary Protected Areas or “Peace Parks” along the mountainous route. They have planned periodic stops along their route to survey the regions, meet with local inhabitants, and continually update followers via their website.

The duo are using bikes to enable the autonomous and adventurous exploration of remote transboundary wildernesses, and to reinforce the notion of the Silk Road as a landscape of continuity, despite the borders that attempt to divide it. In the process, they hope to inspire others to get outside and ride bikes and explore the wild and look beyond borders. Both Kate and Mel will be riding Seven’s Expat S expedition bikes.

“Mel and I are so indescribably thrilled and honored at this chance to ride Sevens down the Silk Road,” said Kate Harris. “With this type of self-supported expedition, having bikes that are utterly dependable and tailored just for us means two fewer things to be concerned about,” added Harris.

“Kate and Mel’s approach to cycling and environmental stewardship fits perfectly with our company philosophy,” said Mattison Crowe, Marketing Manager for Seven Cycles. “Not only do they embrace the challenge, but through their efforts, strive to create an environmental impact many orders of magnitude larger than themselves. On top of all that, this adventure represents an ideal proving ground for our bikes.”