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Being World Champion – Mo Bruno Roy

You don’t get to be World Champion by sitting still. You don’t stand on the top step of that podium just by being “talented” either. And certainly, it isn’t a bike that puts you there, although we couldn’t be more thrilled that it was our bike that carried Mo Bruno Roy to the Single-Speed Cyclocross World Championship this weekend in Louisville.

The SSCXWC is an irreverent event. There are costumes. The winner gets a tattoo and a legendary golden swimsuit to receive their medal in, but it’s also a fast race dominated by seasoned professionals.

There are years of work that have gone into this honor for her. So much training. So many races, big and small. Local dirt crits. Belgian World Cup events. Lots of wins, but also lots of finishes staring up the leader board and wondering what more she could have done. Some people call it paying dues, but that’s a negative way to express what Mo has done in her career. What she has done, and what we think makes her so worthy of this honor, is live the cycling life completely. There is a level of commitment there that goes beyond showing up for races year after year or cultivating sponsorships. She brings all of herself to cycling, and that’s why we’re so proud of her and why we’re honored to work with her.

When we see Mo around town, she’s on a bike. When we see her at a race, she might be giving a clinic for new riders or doing an interview, spreading the joy of cyclocross, cutting up, visiting with friends. Cycling doesn’t so much define her as she helps define cycling in the way she lives her life. These are sorts of people you want to work with as a bike builder.

Mo is not a powerhouse. She’s the type of racer who depends on long experience and superior bike handling skills to overcome stronger opposition. Make no mistake, she’s plenty strong, but that’s not what makes her so good. She is a great cyclist, fast, canny, skilled, the complete package.

And now she is a World Champion.