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Current Lead Times: Rider-Ready Framesets: 3 weeks. Full Custom Bikes: 7 weeks.

Building Your Titanium and Carbon-Titanium Bikes in the USA for 29 Years

The Future of Clean

One of the best compliments we get about our bikes is that they look clean, which is not to say “not dirty” but that their lines are clean and true and simple. The recent release of SRAM’s eTap components suggests builds are going to get even cleaner. Check out these two very different builds from our friends at Cascade Bicycle Studio, the first an Axiom SL, a straight-ahead road bike with a little bit of Chris King bling to set off the single-color paint job.

Axiom SL painted white with SRAM eTap

Seven Airheart SL with SRAM eTap

Rear fender detail

The second one is a refined 650b Airheart SL travel bike. Matching Brooks leather saddle and bar tape are classy finishing touches, and the travel readiness only begins with the S&S couplers. Check out the split, hammered fender, too. This is a high example of the intersection of form and function. eTap only makes this one easier to pack.

Guaranteed Adventure

Here we are with Joe Cruz (the one in the blazer), the night he picked up his new Treeline SL from the shop. A philosophy professor during daylight hours, at all other times of year Joe is compulsive traveler and a committed back country cyclist. We wrapped this bike Tuesday night, and tomorrow Joe leaves for Alaska, where he’ll swap over to studded tires for a week of glacier exploration outside of Anchorage.

Joe Cruz poses with his new Treeline SL and the team at Seven

We count ourselves lucky to be able to work with riders like Joe and Jeff Curtes and Daniel Sharp and Matt and Mo Bruno Roy, and of course countless others who use our bikes to find and share big adventures.

As kids, we remember pedaling away from home, disappearing for hours at a time, going wherever our wheels would take us, and the chance to recapture that sense of exploration and adventure now is really priceless.

Watch this space for more from Joe as well as the rest of Seven’s sponsored, encouraged, and inspired riders. The adventure is guaranteed.

The Local News

Video still showing Sevens on WCVB

We were on the local news last night, part of a series called “Made in Mass,” features on companies that still make things in Massachusetts. The piece ran just short of two minutes and didn’t say a whole lot that cyclists who are familiar with our work didn’t already know. We were glad to be featured, though it is a little frightening that simply making things makes you newsworthy now.

It was also very cool to engage with the reporter’s curiosity about how we do what we do, and the response from friends and family has been overwhelming. It reminded us of when we were kids, perhaps not coincidentally the time when our bikes first became central to our lives, the way being on TV was still some act of magic.