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Current Lead Times: Rider-Ready Framesets: 3 weeks. Full Custom Bikes: 7 weeks.

Building Your Titanium and Carbon-Titanium Bikes in the USA for 29 Years

Love to Ride – The Photographers – Dave Chiu

Matt Roy building up a Seven in a moody shop

Dave Chiu is one of those guys who is very hard to pin down. He is a hyper-talented photographer, as evidenced by this shot we used in our Love to Ride brochure, but to speak only about Dave’s photography is to ignore all the other things he does, including graphic design, web development, travel, high level racing and generally kicking ass a collaborator and friend.

In recent years he’s shot the Tour as well as a number of legendary domestic races like the Tour of Battenkill. You can check out some of the best of that work at his website. This picture of mad genius mechanic Matt Roy gives a tiny, intimate peek into the life of a pro wrench, prepping a race bike for his wife, Seven sponsored Mo Bruno Roy.

Video – Green Mountain Double Century 2012

Rando riders in the night

The Green Mountain Double Century is a singular sort of endurance event. The 2012 version was 215 miles, 80% on dirt roads, with 26,500ft of climbing. There is a time cut off of 40 hours. Theoretically, it is a race, but such is the challenge that many ride just to finish.

The inaugural event, in 2011, saw about a dozen riders start, and only four finish. Three of them were from the Ride Studio Cafe Endurance Team, John Bayley, David Wilcox and Matt Roy. They finished in just short of 19 hours. The 2012 version saw the RSC team, all on Ti Sevens, “win” the overall again, shaving three hours off their previous best time. These guys are all randonneuring legends who keep raising the bar for the endurance cycling community. We were incredibly honored to have them all on our bikes.

Natalia Boltukhova of Pedal Power Photography, who shot most of our Love to Ride brochure as well as the photo above, traveled with the winning team in both 2011 and 2012, putting together this photo set and this video, which captures the brutality (and humor) of the event beautifully.

GMDC 2012 from Natalia Boltukhova on Vimeo.

Claire’s Axiom SLX

Claire's Axiom SLX

This is Claire’s Axiom SLX. We designed it with help from our good friend Chris Richardson at Bike Doctor of Waldorf, Maryland.

Claire sent us this picture of the complete build, and said, “I’m quickly falling in love with my new Seven! It’s an amazing bike. You were right, Neil; the paint looks awesome and I’m happy with the final choice. My initial impressions after 2 rides: light, agile, stable, lively, and effortless.

Seven featured on Bicycling.com

Seven Cafe Racer

One of the things a custom builder can do better than most production builders is find the sweet spots in between the traditional cycling categories. Constance Winters of Bicycling.com recently tested our Cafe Racer SL in just such a special configuration, somewhere in the space between go-fast road bike and all-purpose commuter.

First, this bike has S&S couplings so it can be broken down for travel. Total time to assemble this one, straight out of the case, is about ten minutes.

Next, it has a custom Tiberius handlebar, which gives the rider multiple hand position options, both aggressive and more upright.

And finally, it features a super quiet, super clean single-speed belt drive. The belt keeps you from getting grease on your pants if you’re riding for business, and its elegant simplicity makes break down and reassembly that much easier.

All of this in a sub-15lb package.

Image: Constance Winters

Bike Builders

A busy production floor

First there is Skip who opens the shop early. He uses the pre-dawn to make his rounds, cleaning and lubing all the machines on the shop floor. He spends all his days maintaining our tools and building new fixtures. Skip is the bike builder who builds no bikes.

Next through the door is Mike or Chad. Mike is our lead machinist. He does the CAD drawings of frames that guide us as we move from tube set to finished frame. Chad hits the finishing department and tries to work his way through whatever didn’t get done the day before. He fires up the drills and fills the air with the whirring noise of things being built.

Jennifer and Rob arrive. Inventories get sifted through. Parts orders get readied. Rob sorts a stack of folders, orders for new bikes with designs from Dan or Neil already done. He evaluates their work, makes notes for changes, improvements.

The welders, Stef, Tim and Yoshi, show up. They wheel the freshly prepped tubes from machining into their own department and assemble them in the frame jigs. Gas lines get fitted to the jigs. Oxygen gets purged. Joints get tacked and then checked for alignment.

Painters come, too, Staci and Jordan. They pull primed frames from the drying booth and begin sanding out imperfections or begin masking for top coats.

In the office, the blinds slide noisily aside and Karl sits down at his desk, cracks his email to see what’s come in over night, questions from shops from all over the world. Orders get pulled off the fax machine. The coffeemaker stirs to life.

Throughout the morning, the rest of the crew rolls in, Matt and Mary, Dan and Nick and Lloyd, Seth and Lauren, Sutts. The whirring sounds rise and fall. Compressors fire and shut off, and frame-by-frame the boxes fill up in shipping.