Alternating Current
It’s hard to stay on top of all the innovations the bike industry serves up. We are under constant pressure to integrate new developments, such as tapered steerer forks, or disc brakes for cross and road bikes. Not every idea that makes it to market really serves the rider though, and as a custom builder we have to pick and choose the trends we think have legs, the ones really worth pursuing.
Staying current, for us, isn’t always about offering the flavor of the month, even though some of those flavors are good. It’s about finding the sweet spot between classic and modern, identifying the trends that really enhance the riding experience. We have never wanted to be a retro bike builder, applying old techniques to old materials as a sort of homage to what bikes once were. Neither do we want to chase every new idea and try to convince people we’re reinventing two wheels.
To us, being current means using the best materials and techniques to build bikes that people love to ride.
Mark’s Axiom SL
Our good friend Mark at Sigma Sport in the UK treated himself to a new Axiom SL. He opted for an over-sized headtube (44mm) with an ENVE tapered road fork and a Shimano Dura Ace Di2 electronic shift set up. Race style decals complete the look.
Mark says:
Thanks to everyone at Seven! I finally have a road bike that I love as much as my Seven Sola SL mountain bike! As an American working in a British bike shop & Seven dealer, it’s so nice being able to sell such amazing examples of American craftsmanship.
Bill’s Mudhoney SL
This is Bill, at Cascade Bicycle Studio in Seattle, with his new Mudhoney SL.
Bill says:
My new Seven Mudhoney is truly a fantastic machine. I love it.
Fits perfectly.
Very stable at high speeds.
So responsive I just think about a turn and it goes.
Handling is great at slow speeds.
Combination of weight and wheels helps in quick acceleration.
Really fast. I need a longer commute to get more exercise. Climbing hills easily.
Feels great, and looks great too.
Perfect,
Thanks, and pass my complements to the factory for me.
Kirk’s Axiom SL with Super Record EPS
Palo Alto Bicycles customer Kirk went all out on his new Axiom SL. 44mm headtube with tapered road fork, Campy Super Record EPS electronic shifting, carbon rims and cockpit. And, he was happy with the outcome.
Kirk says:
I got the Axiom SL together last Saturday and went on my first ride yesterday. The bike’s ride and feel is incredible. I have never experienced a bike that has such sure feel about it and holds the line going around curves and downhill. I can’t wait to get back on it again.